Lessons from Nike
Lessons from Nike
Lessons from Nike
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Why <strong>Nike</strong>?<br />
# of mentions<br />
180<br />
160<br />
140<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
1992<br />
1993<br />
Unfavorable media mentions<br />
Major World new spapers<br />
1994<br />
1995<br />
1996<br />
1997<br />
1998<br />
1999<br />
2000<br />
Sw eatshop Child Labor Exploitation<br />
2001<br />
2002<br />
© 2007 MIT Sloan School of Management