How to Write Blockbuster Sales Letters
How to Write Blockbuster Sales Letters
How to Write Blockbuster Sales Letters
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• Approximately how much do you spend on medical<br />
treatment each year?<br />
• <strong>How</strong> much do you spend on prescription drugs each year?<br />
• <strong>How</strong> much do you spend on vitamins each year?<br />
• <strong>How</strong> much do you spend on supplements each year?<br />
• Which prescription drugs do you use most?<br />
• Do you now have health insurance?<br />
• <strong>How</strong> concerned are you about the quality of your<br />
current coverage?<br />
• What is your weight?<br />
• What is your height?<br />
• Do you belong <strong>to</strong> a gym or health club?<br />
• <strong>How</strong> much exercise do you do each week?<br />
• What kinds of regular exercise do you focus on?<br />
• <strong>How</strong> do you rate your overall health?<br />
And there are all kinds of other related questions you might ask,<br />
depending on the information you need. Can you see how the answers<br />
<strong>to</strong> such questions could be very helpful <strong>to</strong> a marketer selling health<br />
products?<br />
Your survey should be an impressive, official-looking document; a<br />
four-page booklet at a minimum. I sometimes construct eight-page<br />
surveys. Your survey should look like it might have been produced by<br />
a government agency, perhaps the Census Bureau, or an academic or<br />
medical research institution. The survey should look prestigious.<br />
And, as you promised in your letter, you will deliver an impressive<br />
report <strong>to</strong> Congress and the White House on the results of the survey,<br />
...<strong>Blockbuster</strong> <strong>Sales</strong> <strong>Letters</strong> 153
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