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How to Write Blockbuster Sales Letters

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The Kiplinger Washing<strong>to</strong>n Edi<strong>to</strong>rs, Inc.<br />

1729 H Street, Northwest, Washing<strong>to</strong>n, D.C. 2006 Telephone: 202.887.6400<br />

More Growth and Inflation Ahead...<br />

and what you can do about it.<br />

The next few years will see business climb <strong>to</strong> the<br />

highest level this country has ever known. And with<br />

it...inflation.<br />

This combination may be hard for you <strong>to</strong> accept<br />

under <strong>to</strong>day’s conditions. But the fact remains<br />

that those who do prepare for both inflation AND<br />

growth ahead will reap big dividends for their<br />

foresight, and avoid the blunders others will make.<br />

You’ll get the information you need for this type<br />

of planning in the Kiplinger Washing<strong>to</strong>n Letter...and<br />

the enclosed form will bring you the next 26 issues<br />

of this helpful service on a “Try-out” basis. The<br />

fee: Less than 81 cents per week...only $21 for the<br />

six months...and tax-deductible for business or<br />

investment purposes.<br />

During the depression, in 1935, the Kiplinger<br />

Washing<strong>to</strong>n Letter warned of inflation and <strong>to</strong>ld what<br />

<strong>to</strong> do about it. Those who heeded its advice were<br />

ready when prices began <strong>to</strong> rise.<br />

Again, in January of 1946, the Letter renounced the<br />

widely-held view that a severe post-war depression was<br />

inevitable. Instead, it predicted shortages, rising<br />

wages and prices, a high level of business. And<br />

again, those who heeded its advice were able <strong>to</strong><br />

avoid losses, <strong>to</strong> cash in on the surging economy of<br />

the late ‘40s, early ‘50s and mid-‘60s. It then<br />

kept its clients prepared for the swings of the<br />

‘70s, keeping them a step ahead each time.<br />

Now Kiplinger not only foresees expansion ahead,<br />

but also continuing inflation, and in this weekly<br />

Letter <strong>to</strong> clients, he points out profit opportunities<br />

in the future...and also dangers.<br />

216<br />

<strong>How</strong> To <strong>Write</strong>...

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