How to Write Blockbuster Sales Letters

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14. “I have already covered the postage on your reply envelope so
you would not need to waste any time hunting for a stamp.”
15. “Just one idea that you get from this newsletter will be worth
many, many times the price of your subscription.”
16. “Let me list here 39 reasons why you should...”
17. “Don’t read this unless you’ve decided not to order.”
18. “As soon as your order arrives on my desk, I will
immediately...”
19. “I won’t cash your check or process your credit card payment
for 30 days until I know you are completely happy with...”
20. “If a person of very average intelligence like me can...then
surely you will have no difficulty...”
21. “Send no money.”
22. “Like you, I’m...”
23. “If you’re like me, you probably...“
24. “I will anxiously look for your reply to arrive on my desk in
the next few days.”
25. “I look forward to talking with you about this in more detail
when we meet.”
26. “If you have any questions or would like to discuss this
further, please feel free to give me a call. My direct office
number is ________. I’ll also give you my cell phone
number, which is ______.”
27. “I know this sounds too good to be true, which is why I want
you to try it for 30 days before I send you the invoice.”
28. “So that’s why...”
How To Write...