How to Write Blockbuster Sales Letters

Chapter One
Selling
All of us spend much of our lives selling.
We are trying to sell not just tangible commercial products. We are
also always selling our ideas and ourselves. We make every effort to
sell our children on why they should act correctly and work hard in
school.
We sell our wives on why we must stay late at the office or go on
that hunting trip with the guys. We sell our boss on why our idea is
best and why the company should follow our recommendations.
Selling is the science and art of persuasion—specifically,
persuading others to do what you want them to do.
This book will help anyone and everyone who wants to be better at
selling their products, themselves, or their ideas.
But most specifically, this book is about how to write and mail
letters that will persuade people to buy your product or service.
If you follow the principles outlined in this book, you will be able
to use direct mail successfully to grow your business immediately and
perhaps even explosively.
My direct mail marketing letters have generated hundreds of
millions of dollars in sales and donations for scores of businesses, nonprofit
organizations and political candidates over the years.
This book is jam packed with rules, laws, maxims, principles,
concepts, precepts, commandments and case studies on how to write,
create, and mail successful sales and lead generation letters—whether
aimed at mass-market consumers or executives of major corporations.
...Blockbuster Sales Letters 1