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LP Voice<br />

Q1 Why does ff&P Asset Management invest in<br />

private equity?<br />

FF&P Asset Management invests in private equity on behalf of its clients<br />

because the asset class has shown it can deliver superior outperformance<br />

of public markets over the long term. The clients are mostly individuals<br />

and families with medium to long term investment horizons and a<br />

requirement for absolute returns and cash generation.<br />

Q2 What is your investment strategy?<br />

We are discerning private equity investors and believe extensive<br />

research and due diligence on opportunities and managers is crucial.<br />

Private equity can offer the largest spread of returns when compared<br />

to other asset classes. The difference between a top quartile private<br />

equity fund and a bottom quartile private equity fund can be expected<br />

to be larger than most, if not all, asset classes. It is also the case that<br />

when an investment is made into a private equity fund you expect to be<br />

invested for a long time, often more than ten years. It is vital, therefore,<br />

to establish a high degree of conviction in the investment case of all<br />

investments at the outset. We believe our approach to due diligence<br />

sets us apart from other managers.<br />

While it is often frustrating for new managers, we do have a preference<br />

to invest in managers with proven track records.<br />

Q3 How do you decide which funds to invest in?<br />

FF&P Asset Management has a global portfolio of private equity funds.<br />

The common thread is that they are all experienced fund managers with<br />

proven performance track records. We tend to work with experienced<br />

managers who have performed well for us and who demonstrate<br />

proven flair and investment acumen in their portfolio selections. A lot<br />

of work is undertaken to see if the dynamics in the management team,<br />

which contributed to its success, are still in place and the extent to which<br />

macro factors are likely to contribute to continued outperformance.<br />

In practice this often causes us to be loyal investors but the manager<br />

always earns and deserves our loyalty.<br />

This bottom up focus has to be matched with a top down approach<br />

to ensure that the portfolio is balanced in the direction agreed by our<br />

investment committee.<br />

It is worthwhile noting that while we have benefitted from a healthy<br />

exposure to emerging markets funds for many years, we do believe<br />

that the global financial crisis of 2008 has created a lot of very attractive<br />

investment opportunities in developed markets.<br />

Q4 How do you think the industry has changed over the<br />

last three years from the boom times to post-recession?<br />

Over the last three years we have seen both peaks of greed and deep<br />

valleys of fear. The widespread deleveraging that followed the financial<br />

crisis has served to shorten investment horizons and place a higher note<br />

32 January 2011 <strong>BVCA</strong> Briefing<br />

with<br />

Simon Jamieson<br />

Director<br />

ff&P Asset Management Limited<br />

premium on less liquid investments. This has and will continue to lead<br />

to a shakeout and a degree of <strong>special</strong>isation. Managers with poor and<br />

indifferent performance spanning multiple funds will struggle to raise<br />

new fund capital.<br />

The general partners and the limited partners have also had to adjust to<br />

longer holding periods – stretching now to seven or eight years in the<br />

venture space. A consequence of this is that limited partners can have<br />

less cash to commit to the sector.<br />

Q5 Over the last two years there has been much talk of<br />

LP discontent over the way they were treated by some<br />

of managers back in the boom days. Do you think this is<br />

justified and how has investor sentiment been affected by<br />

the recession?<br />

A Scottish rooted house like FF&P has struggled with some of the terms<br />

in the LP agreement, particularly relating to management and other fees.<br />

However, these tend to be clearly stated and have been agreed to by<br />

ourselves so there seems little ground for complaint.<br />

Investor sentiment will have been impacted by the recession. In<br />

previous cycles we have seen a rush to liquidity and a reduction in the<br />

availability of private equity, which has in turn caused a period of good<br />

returns for the asset class. This cycle may yet turn out to follow the<br />

same pattern.<br />

Q6 in recent months the private equity industry has been<br />

challenged over its performance, and investors questioned<br />

over why they continue to back the asset class in the way<br />

that they do. As ff&P Asset Management has invested in<br />

private equity for some considerable time, where do you<br />

stand in the debate?<br />

FF&P continues to believe that backing a good manager who invests in<br />

good businesses over the long term is a proven way to create wealth<br />

over the long term.<br />

There will be periods of underperformance, e<strong>special</strong>ly when public<br />

markets are so volatile. However, this long proven form of wealth<br />

creation perhaps lends itself best to private equity with its long term<br />

focus and structure.<br />

Q7 What to you think are the biggest challenges that the<br />

private equity industry faces in the coming months and<br />

years, and what, as an investor, would you most like to see<br />

change?<br />

A challenge for the industry going forward is the valuation volatility in<br />

many private equity portfolios, caused by the volatility in the public<br />

markets being reflected through the Fair Market Value Accounting<br />

principles. This lack of stability reduces the differential between public<br />

and private equity and has consequently chipped away at one of the<br />

historic characteristics of the asset class.

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