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New Year's Resolutions: - Michigan Optometric Association ...

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Ask the Coding Experts<br />

tion Guidelines.<br />

4. Fourth, it’s time to pull out the your<br />

provider agreements for all the insurers<br />

that you are contracted with. Review them<br />

with all the doctors and key staff in your<br />

practice to see which you want to renew,<br />

which ones you want to cancel, and which<br />

may be worth the effort to negotiate improvements.<br />

Don’t wait for a neighboring<br />

O.D. to tell you about the results of her/<br />

his negotiations. Take action on your own<br />

and see how good it feels to tell a crappy<br />

insurance plan that you won’t accept their<br />

meager payments any more, and/or how<br />

good it feels when they actually offer favorable<br />

changes to keep you as a provider.<br />

None of these activities is painful. They<br />

don’t require that you lose weight, give up<br />

your favorite foods or beverages, or take<br />

night classes at the local tech college. However,<br />

every one of them depends upon the<br />

person in the mirror; you; to take the first<br />

steps to ensure that 2012 truly does represent<br />

the light at the end of the tunnel and<br />

not the headlight of a fast-approaching<br />

diesel locomotive! Who knows, the light<br />

may even represent the dawn of a new day<br />

for your practice; peaceful and tranquil;<br />

free from any unpleasant challenges or<br />

threats…Nah! They’ll be there, but you’ll<br />

be able to handle them better, assuming<br />

you’ve completed steps 1-4 above! Bring<br />

on the <strong>New</strong> Year!<br />

Dr. Brownlow is a Wisconsin-licensed optometrist<br />

with 20 years experience in private eye care practices,<br />

working with both optometrists and ophthalmologists.<br />

He has presented over 400 lectures on<br />

medical record keeping and other practice management<br />

issues in 50 states and has served as a consultant<br />

for several major health care manufacturers,<br />

consulting groups, and insurers. He is the founder<br />

of PMI, LLC.<br />

Dr. Ames is the managing owner of Northshore<br />

Eye Care, a three doctor, two location practice<br />

in Oshkosh & Omro, Wisconsin. He is the<br />

Medical Records Consultant for PMI, LLC.<br />

November/December, 2011<br />

www.themoa.org<br />

21

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