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Religious Tourism: The Way to Santiago

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CHAPTER 2 LITERATURE REVIEW<br />

2.5 Motivation<br />

Mountinho (1987: 16) defined motivation as a state of need, as a condition that exerts<br />

a push on the individual <strong>to</strong>wards certain types of action that are seen as likely <strong>to</strong><br />

bring satisfaction. Page (2003) explains how it is important <strong>to</strong> understand what the<br />

<strong>to</strong>urists desires, needs and looks for from the process of consuming a <strong>to</strong>urism<br />

experience that involves an invest of money, in order <strong>to</strong> achieve a level of<br />

satisfaction.<br />

Yet <strong>to</strong>urist motivation is a complex area dominated by the social psychologists, with<br />

their concern for the behaviour, attitudes and thoughts of people as consumers of<br />

<strong>to</strong>urism (Page 2003).<br />

For Pearce (1993), in any attempt <strong>to</strong> understand <strong>to</strong>urist motivation must be<br />

considered the develop of a concept of motivation in <strong>to</strong>urism, <strong>to</strong> know what practical<br />

measures need <strong>to</strong> be developed <strong>to</strong> measure people’s motivation for travel, especially<br />

the existence of multi-motivation situations, with more than one fac<strong>to</strong>r influencing<br />

the desire <strong>to</strong> engage in <strong>to</strong>urism.<br />

Motivation is an initial point in studying <strong>to</strong>urism behaviour and beyond that for<br />

understanding the systems of <strong>to</strong>urism (Gunn 1988).<br />

Chen (2006) believes that individuals have limited motives and are likely <strong>to</strong> change<br />

their motivation in ascending stages over time.<br />

Pearce (2005) explains how the difficulties in studying motivation are considerable.<br />

Unlike the frequently measured purpose of travel, which is considered <strong>to</strong> be public<br />

and self-explana<strong>to</strong>ry, the motivations for travel are covert in that they reflect an<br />

individual’s private needs and wants. Nevertheless the value of pursuing travel<br />

motivation studies can be described as extensive.<br />

David Mashhadigholam Rojo 15

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