Customer View Issue 1, 2010 - Ericsson

within its coverage area. In just two
months the operator sold four times
as many dongles as in the whole
of 2008 and Turkcell now boasts
3.5 million 3G subscribers.
Users can now enjoy advanced
connectivity for the first time and
take advantage of the faster speeds
and capabilities that this brings. The
introduction of 3G in Turkey offers a
whole new selection of services and
take-up has been high. Arda Cetiner,
Account Manager, Radio Networks,
Ericsson adds: “In the first four
months Turkcell managed to grab all
the addressable population in terms
of subscribers with 3G handsets.
Now they are running marketing
campaigns to boost sales of 3G
handsets and increase the potential
subscriber base further.”
14 > Ericsson Customer View Issue 1, 2010
Turkcell managed to grab
all the addressable
population in terms
of subscribers with
3G handsets.”
Arda Cetiner,
Account Manager, Radio Networks, Ericsson
Proven leadership
An independent benchmark study
has been conducted to certify that
Turkcell is the leading 3G operator
in Turkey. Cihan Nazmi Biyikli, Radio
Network Division Head, Turkcell,
Turkey explains the significance of
this: “By partnering with Ericsson we
have been able to gain proven market
leadership in the 3G domain. This has
been especially important to us from
a marketing point of view because
now we can really position ourselves
as the operator with the highest
quality network in the country.”
REAL IMPACTS
Turkcell has been able to take advantage
of the demand for 3G with the best HSPA
and browsing performance, the highest
network quality and the lowest dropped
call rates in the country. Turkcell is now
leading the way with infrastructure that
guarantees uninterrupted service even at
peak times.
OVERVIEW
CuSTOMER:
Turkcell, Turkey
CuSTOMER OBJECTIVE
> Modernize the network
> Increase market share
> Improve profitability
ERICSSON SOLuTION
> Network Rollout
> Systems Integration
> Training, tuning and oversight of
the network
CuSTOMER BENEFITS
> Leadership in the new 3G market
> Increase in subscriber numbers
> Transformed perception in the
marketplace
To find out more about this article contact
Arda Cetiner
Email: arda.cetiner@ericsson.com