Customer View Issue 1, 2010 - Ericsson

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TALKING ABOUT NEXT GENERATION CUSTOMER PROfILE Vivo is a joint venture of Portugal Telecom and the Telefonica group for the mobile market in Brazil. Vivo is the foremost mobile operator in the South Hemisphere with the largest market share and around 50 million users. Anatel (Brazilian Telecommunications Regulator Agency) rated Vivo the mobile telecommunication company that provides the highest quality of service. Vivo prides itself on offering a leading portfolio of services and enjoys strong relationships with its customers. Website: www.vivo.com.br In 2006, we reported on Vivo’s collaboration with Ericsson to introduce a GSM overlay of Vivo’s network in preparation for 3G. Fast forward to today and Vivo’s leadership in the market continues to grow. Telecom operators in Brazil are in a unique position. As a key emerging market and Latin America’s leading investment destination, Brazil has no restrictions on foreign telecoms capital and competition is positively encouraged by the government. This produces an extremely aggressive environment in which the four main operators are closely balanced and success is determined through quick reaction to customer demands. 8 > Ericsson Customer View Issue 1, 2010 Fast progress Brazil holds almost one third of all mobile users in Latin America and the market is still growing rapidly; Vivo has the highest market share at 35 percent. Working closely with Ericsson to maintain and expand on this position, Vivo deployed a GSM overlay of its network across the country to deliver voice services. The solution increased competitiveness and provided high quality network coverage and huge capacity. It also prepared Vivo for the introduction of 3G/WCDMA. Two years later, Vivo and Ericsson rolled out a nationwide WCDMA/ HSPA network which has enabled Vivo to offer mobile broadband and multimedia services. The 3G project included a mobile backhaul solution with MINI-LINK, SDH Long Haul radios and opto solutions as well as the Ericsson Multi Activation System (EMA). As a result Vivo has become the first mobile operator in Latin America to have an uplink of up to 5.8 Mbps. Vivo also signed a Managed Services agreement that involved field maintenance of its network as well as network rollout, support services and professional services. As part of the contract Ericsson has a team of solution architects working on Systems Integration within the Vivo offices. New places new prospects Since the evolution of its network, Vivo has broadened its service offering and tapped into new revenue streams. Subscribers have enjoyed a richer communication and multimedia experience with next-generation mobile broadband services, including high-speed mobile internet, TV and video and music. As part of the 3G license agreement, Vivo committed to providing coverage to a number of cities, including remote areas in the Amazon region. In addition to the strict timeline, the expansive area to be covered and amount of transmission needed, the geography brought with it a number of challenges. André Machado, Commercial Vice-President & Key Account Manager, Ericsson explains the difficulties: “This is an unpredictable region where we need to use several types of transportation to transfer equipment and there are extreme weather conditions to deal with every day. This is not an easy project logistically but we have been working very closely with Vivo to ensure its success. Already we have been able to provide mobile telephony services to cities in the area.” The effect of this project for the rural Amazon population is likely to be hugely significant. It is expected that the development will bring financial, educational and health benefits and locals held celebratory parties on the launch day, excited about the possibilities. Leonardo Capdeville, Network Planning & Technology
Ericsson’s expertise and the proximity of the engineering teams guaranteed the success of the project.” Leonardo Capdeville, Network Planning & Technology Director, Vivo, Brazil
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Customer View Issue 1, 2010 - Ericsson

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