The International Congress of Esthetics and Spa - Estheticnet
The International Congress of Esthetics and Spa - Estheticnet
The International Congress of Esthetics and Spa - Estheticnet
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AESTHETICS INTERNATIONAL<br />
ASSOCIATION<br />
Education Classes<br />
Saturday, April 10 th<br />
Class C-222<br />
2:00 p.m. to 3:15 p.m.<br />
Relationships Create Revenue<br />
by Michael Lawson<br />
Would you rather do business with a perfect stranger or a trusted friend? What do you think your clients<br />
would say? Learn why forming relationships with your clients builds revenue, creates loyalty, <strong>and</strong> is your most<br />
important marketing strategy in an increasingly competitive market place. Learn why a growing number <strong>of</strong><br />
your potential clients are motivated to become loyal customers, <strong>and</strong> the best strategies to harnessing that<br />
power to influence buying behavior while driving new clients through your door. Learn how to find your best<br />
clients <strong>and</strong> how to turn those clients into your personal marketing team.<br />
Michael Lawson is the Marketing Director <strong>of</strong> Avalon Media Group, a full service interactive marketing agency<br />
specializing in internet marketing, PR <strong>and</strong> advertising for the pr<strong>of</strong>essional beauty industry.<br />
3:30 p.m. to 4:30 p.m.<br />
Defending the Skin Against the Assaults <strong>of</strong> External Aggressors<br />
by Nina Curtis<br />
A number <strong>of</strong> external aggressors frequently act together with the normal skin aging process to prematurely<br />
age our skin. Most premature skin aging is caused by sun exposure (UV radiation), repetitive facial expressions,<br />
gravity, smoking <strong>and</strong> sleeping positions. Over the past several years, pr<strong>of</strong>essional systems <strong>and</strong> technologies for<br />
non-invasive anti-aging treatments have become the gold st<strong>and</strong>ard in pr<strong>of</strong>essional clinics <strong>and</strong> spas worldwide.<br />
In order to choose the right anti-aging treatment for our clients we need to underst<strong>and</strong> the causes <strong>of</strong> aging skin<br />
<strong>and</strong> the available treatments for prevention. Join us for this edu-taining <strong>and</strong> informative session. You will leave<br />
with answers <strong>and</strong> treatment solutions to defend the skin against the aggressors <strong>of</strong> time.<br />
Nina Curtis is principal <strong>of</strong> Curtis Communications, Nina Curtis & Associates <strong>and</strong> the Nile Institute. Curtis received her<br />
MBA from Pepperdine University <strong>and</strong> consults for leading companies in the personal care industry. With more than 20<br />
years <strong>of</strong> experience, she holds certifications in aromatherapy, reflexology, acupressure <strong>and</strong> color light therapy. Curtis<br />
has been instrumental in the development <strong>of</strong> training programs for salons <strong>and</strong> spas nationwide.
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