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The International Congress of Esthetics and Spa - Estheticnet

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MEDICAL ESTHETIC<br />

SEMINAR<br />

Sunday, April 11 th<br />

Class D-239<br />

2:00 p.m. to 3:00 p.m.<br />

Working with Physicians—<strong>The</strong> Esthetician’s Role<br />

by Sherry Taylor <strong>and</strong> Linda Rae<br />

<br />

NEW<br />

Working with physicians can be both rewarding <strong>and</strong> challenging. Taylor <strong>and</strong> Rae discuss the tools necessary<br />

for building a pr<strong>of</strong>itable skin care practice within a medical facility. Underst<strong>and</strong> <strong>and</strong> learn about a variety<br />

<strong>of</strong> relevant topics, including the relationship between physician <strong>and</strong> esthetician, <strong>of</strong>fice politics <strong>and</strong> ethics,<br />

defining the esthetician’s role <strong>and</strong> responsibilities <strong>and</strong> the business <strong>of</strong> skin care within a medical practice. If<br />

you are currently working with a doctor or considering the possibility, you cannot afford to miss this class!<br />

Sherry Taylor currently serves as paramedical skin care instructor at Florida College <strong>of</strong> Natural Health Fort<br />

Lauderdale, FL. She has previously served as director <strong>of</strong> esthetician training <strong>and</strong> development for a national<br />

chain <strong>of</strong> medical spas as well as the owner <strong>of</strong> a successful skin care <strong>and</strong> image consulting business.<br />

Linda Rae is the owner <strong>of</strong> Linda Rae Skin Care <strong>and</strong> the creator <strong>of</strong> a result-oriented pre/post facial plastic surgery<br />

program. She formerly was an international educator for a major skin care line.<br />

3:00 p.m. to 4:00 p.m.<br />

Turn Your Day <strong>Spa</strong> Into a Medical <strong>Spa</strong><br />

by Lisa Travis<br />

Join Lisa Travis as she examines the challenges <strong>and</strong> rewards <strong>of</strong> day spas adding medical procedures to stay<br />

competitive. She discusses trends in the medical esthetic, wellness <strong>and</strong> spa industries <strong>and</strong> how to incorporate<br />

them into your business model. Get a comprehensive overview on how to find your target market, create a<br />

menu, choose the correct equipment, recruit the right staff <strong>and</strong> effectively br<strong>and</strong> <strong>and</strong> market your business.<br />

Lisa Travis is the founder <strong>and</strong> president <strong>of</strong> <strong>Spa</strong>Medix, a consulting firm that focuses on bridging the gap between the<br />

medical, spa <strong>and</strong> wellness industries. After years <strong>of</strong> working with day spas <strong>and</strong> resorts, Lisa began setting up medical<br />

spas in dermatology <strong>and</strong> plastic surgery <strong>of</strong>fices nationwide. Today she is a respected author, speaker <strong>and</strong> consultant<br />

who works with many different physician specialties, hospitals, day spas <strong>and</strong> resorts.

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