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Media Guide - European Athletics

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oMeGa and athletics<br />

oMegA has unparalleled experience in<br />

sports timekeeping. In 1932, oMegA pocket<br />

watch chronographs were already considered<br />

the most reliable instruments available<br />

for measuring world-class performance at<br />

sporting events. oMegA’s reputation was<br />

such that the International olympic Committee<br />

(IoC) asked the firm to supply all<br />

sports timing devices for use at the olympic<br />

games to be held that year in Los Angeles.<br />

the company was happy to oblige, and<br />

delivered 30 oMegA chronographs, accompanied<br />

by an expert watchmaker, to<br />

ensure precise timekeeping and reliable<br />

results from all the competitions. oMegA<br />

has continued to develop and deliver stateof-the-art<br />

sports timing and measurement<br />

systems ever since, and in London in 2012,<br />

the brand served as official timekeeper at<br />

the olympic games for the 25th time.<br />

oMeGa’s innovative tiMinG and<br />

MeasurinG technoloGy<br />

oMegA’s official timekeepers ensure timely<br />

delivery of the official results to everyone<br />

involved in the competitions they support.<br />

At the events it serves, oMegA is also responsible<br />

for the competitor displays for<br />

the athletes and their support teams along<br />

11. oMeGa<br />

with the public displays to spectators at<br />

each venue. the official results are also delivered<br />

in real time to broadcast, network<br />

and print media who in turn relay results and<br />

commentary to remote audiences around<br />

the world.<br />

every year, oMegA’s experts deploy teams<br />

of timekeeping professionals to sporting<br />

events around the world, armed with a<br />

veritable arsenal of advanced sports timekeeping<br />

and measurement equipment. their<br />

innovative systems include starting blocks<br />

and false-start detection systems and the<br />

latest photo-finish cameras for the sprints<br />

and middle-distance events, as well as<br />

height and distance measurement devices<br />

for field disciplines.<br />

from its creation oMegA’s history has<br />

been replete with examples of innovation,<br />

record precision, audacious design, pion-<br />

-eering spirit and a tradition of excellence in<br />

watchmaking. It is proud to bring its spirit<br />

of innovation to the gothenburg 2013 european<br />

<strong>Athletics</strong> Indoor Championships.<br />

43

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