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The Use of Technology in Microfinance - Fondazione Giordano Dell ...

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4<br />

Page 20<br />

4eXAMPLeS oF teCHnoLoGY<br />

InnoVAtIon In MICRoFInAnCe<br />

4.1. oVerView<br />

<strong>Technology</strong> is chang<strong>in</strong>g at a great pace. So are the needs <strong>of</strong> bus<strong>in</strong>esses. If micr<strong>of</strong><strong>in</strong>ance <strong>in</strong>stitutions<br />

are to keep up with the ever-chang<strong>in</strong>g demands, they have to <strong>in</strong>vest heavily <strong>in</strong>to the latest<br />

technologies. Or is this really a misconception? Are there other alternatives that they can choose<br />

from?<br />

In this section <strong>of</strong> our report we have tried to collect some good examples applied by the various<br />

members <strong>of</strong> the work<strong>in</strong>g group on IT and Innovation to demonstrate what k<strong>in</strong>d <strong>of</strong> technological<br />

<strong>in</strong>novations are already available <strong>in</strong> the market that micr<strong>of</strong><strong>in</strong>ance <strong>in</strong>stitutions can take advantage<br />

<strong>of</strong>. Most <strong>of</strong> these tools are freely and easily accessible by anyone without hav<strong>in</strong>g to make big<br />

<strong>in</strong>vestments.<br />

4.2. outreAch<br />

Enhanc<strong>in</strong>g outreach is a critical factor <strong>in</strong> the quest for susta<strong>in</strong>ability. Outreach and susta<strong>in</strong>ability are<br />

strongly <strong>in</strong>terl<strong>in</strong>ked. <strong>The</strong> more clients micr<strong>of</strong><strong>in</strong>ance <strong>in</strong>stitutions can reach, the better their chances<br />

are <strong>of</strong> surviv<strong>in</strong>g <strong>in</strong> the long run.<br />

Technological <strong>in</strong>novations can help micr<strong>of</strong><strong>in</strong>ance <strong>in</strong>stitutions to extend their services to a greater<br />

number <strong>of</strong> clients and establish their long-term susta<strong>in</strong>ability.<br />

Social Media can be one <strong>of</strong> the tools that can help micr<strong>of</strong><strong>in</strong>ance <strong>in</strong>stitutions to reach clients, as has<br />

been done by PSYBT that has turned to Facebook to establish contact with people consider<strong>in</strong>g<br />

start<strong>in</strong>g their own bus<strong>in</strong>esses. Another solution could be the CREDINFO system used by Fejér<br />

Enterprise Agency or Qredits’ MicroNet. Both systems enable clients, even <strong>in</strong> rural areas, to have<br />

access to f<strong>in</strong>ance by provid<strong>in</strong>g them with the opportunity to submit their loan applications onl<strong>in</strong>e and<br />

upload the necessary documents without hav<strong>in</strong>g to travel big distances.<br />

4.3. ApplicAtion<br />

Internet-based technology is a useful tool <strong>in</strong> the hands <strong>of</strong> MFIs s<strong>in</strong>ce it can be used for all k<strong>in</strong>ds<br />

<strong>of</strong> purposes. In the examples below it can be seen that some MFIs use the Internet to have active<br />

discussions with their clients, donors, staff and volunteers or to enhance bus<strong>in</strong>ess-to-bus<strong>in</strong>ess<br />

collaboration. Other MFIs provide f<strong>in</strong>ancial and non-f<strong>in</strong>ancial services, and there are also others<br />

that use technology for monitor<strong>in</strong>g and coach<strong>in</strong>g purposes or for satisfy<strong>in</strong>g group lend<strong>in</strong>g needs.<br />

<strong>The</strong> <strong>Use</strong> <strong>of</strong> <strong>Technology</strong> <strong>in</strong> Micr<strong>of</strong><strong>in</strong>ance

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