Shot taken at the Lysakov Gallery in Pacific Grove - 65° Magazine
Shot taken at the Lysakov Gallery in Pacific Grove - 65° Magazine
Shot taken at the Lysakov Gallery in Pacific Grove - 65° Magazine
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Life In A Two-Wheel Fastlane<br />
The owner of Monterey Pen<strong>in</strong>sula Sports Center, John Rossi, began his<br />
motorcycle sales and service bus<strong>in</strong>ess out of a Seaside basement after tak<strong>in</strong>g over<br />
a t<strong>in</strong>y dealership th<strong>at</strong> had become a fail<strong>in</strong>g enterprise for <strong>the</strong> reason th<strong>at</strong> it lacked<br />
coherent bus<strong>in</strong>ess oper<strong>at</strong>ions and processes. The owner had been simply fly<strong>in</strong>g<br />
by <strong>the</strong> se<strong>at</strong> of his pants, sell<strong>in</strong>g bikes as a cigar shop oper<strong>at</strong>ion, and ignor<strong>in</strong>g<br />
unnecessary bus<strong>in</strong>ess frills such as account<strong>in</strong>g and <strong>in</strong>ventory management.<br />
BY DON HUNTINGTON AND ANDREA STUART PHOTOGRAPHY BY GREG HARRIS<br />
PERSONA 29
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