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BRIEF/ ON-TRADE OUTLETS TYPES<br />
HIGH-ENERGY<br />
NIGHT CLUBS, BARS<br />
BRANDS:<br />
BACARDI, DEWAR’S<br />
MAIN TOUCH-POINTS:<br />
CONTACT BARS, WELCOME ZONE,<br />
DJ-SPACE, WALLS, TABLES, DANCEFLOOR<br />
EXPECTATIONS:<br />
INTERACTIVE MATERIALS WITH BRIGHT<br />
ILLUMINATION<br />
LOW-ENERGY<br />
CAFÉS, RESTORANS, PUBS<br />
BRANDS:<br />
MARTINI, WILLIAM LAWSON’S<br />
MAIN TOUCH-POINTS:<br />
TABLES, WELCOME ZONE, WALLS,<br />
CONTACT BARS<br />
EXPECTATIONS:<br />
OUTLETS WITH FAINT LIGHT ACCEPT<br />
SUITABLE MATERIALS WHICH ARE NOT<br />
BOTHERING FOR GUESTS. POSM WHICH<br />
INTERACTS GUESTS WHILE WAITING FOR<br />
MENU/ORDER<br />
ПО КАЖДОМУ ИЗ НАПРАВЛЕНИЙ ЕСТЬ ПОСТОЯННЫЕ И ПРОМО РЕШЕНИЯ
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