Laureus

2nd EDITION 2013 

MICHAEL 

PHELPS 

INSPIRES YOUNG PEOPLE 

IN RIO DE JANEIRO 

EDWIN MOSES ON THE 

NEW WORLD OF LAUREUS 

TOTTENHAM HOTSPUR HEAD 

COACH ANDRÉ VILLAS-BOAS 

VISITS STREET LEAGUE LONDON 

- 1 -

OVER THE LAST 13 YEARS LAUREUS-SUPPORTED 

PROJECTS HAVE CHANGED THE LIVES OF more than 

one-and-a-half million YOUNG PEOPLE. SINCE 

ITS INCEPTION, LAUREUS HAS RAISED OVER €60 

MILLION AND SUPPORTS MORE THAN 140 sport and 

development PROJECTS WORLDWIDE. 

MEMBERS OF THE LAUREUS WORLD SPORTS ACADEMY 

Giacomo Agostini Motor Cycling 

Marcus Allen American Football 

Franz Beckenbauer Football 

Boris Becker Tennis 

Ian Botham Cricket 

Sergey Bubka Athletics 

Bobby Charlton Football 

Sebastian Coe Athletics 

Nadia Comaneci Gymnastics 

Yaping Deng Table Tennis 

Marcel Desailly Football 

Kapil Dev Cricket 

Mick Doohan Motorcycling 

David Douillet Judo 

Emerson Fittipaldi Motor Racing 

Sean Fitzpatrick Rugby (Deputy Chairman) 

Dawn Fraser Swimming 

Cathy Freeman Athletics 

Tanni Grey-Thompson Paralympic Athletics 

Marvelous Marvin Hagler Boxing 

Mika Häkkinen Motor Racing 

Tony Hawk Skateboarding 

Mike Horn Explorer 

Miguel Indurain Cycling 

Michael Johnson Athletics 

Kip Keino Athletics 

Franz Klammer Skiing 

Dan Marino American Football 

Edwin Moses Athletics (Chairman) 

Nawal El Moutawakel Athletics 

Robby Naish Windsurfing/Kiteboarding 

Ilie Nastase Tennis 

Martina Navratilova Tennis 

Alexey Nemov Gymnastics 

Jack Nicklaus Golf 

Gary Player Golf 

Morné du Plessis Rugby 

Hugo Porta Rugby 

Steve Redgrave Rowing 

Vivian Richards Cricket 

Monica Seles Tennis 

Mark Spitz Swimming 

Daley Thompson Athletics 

Alberto Tomba Skiing 

Steve Waugh Cricket 

Katarina Witt Ice Skating 

IN 1996 AT ATLANTA, LAUREUS ACADEMY MEMBER MICHAEL JOHNSON 

BECAME THE ONLY ATHLETE IN MORE THAN 100 YEARS OF OLYMPIC HISTORY 

TO CLINCH THE DOUBLE OVER 200 AND 400 METRES AT THE SAME GAMES

CONTENTS 

04 OUR VISION FOR THE FUTURE 

Edwin Moses, Chairman of the Laureus 

Sport for Good Foundation, shares his vision 

for the future 

10 from rio to woolwich 

Young people from Luta Pela Paz, Rio de Janeiro, 

journey to East London to visit their sister project 

Fight for Peace 

12 NEW AMBASSADORS 

Tim Henman and Luis Figo talk about their passion 

for becoming a Laureus Ambassador 

14 monitoring & Evaluation 

Laureus pioneers innovations in the sport for 

development sector 

16 mercedes-benz global report 

Laureus World Sports Academy Member 

Franz Beckenbauer travels to Rio de Janeiro to 

donate football boots to Laureus-supported project 

Bola pra Frente 

18 Laureus World sports awards 2013 

This year the Laureus World Sports Awards were 

held in the vibrant city of Rio de Janeiro 

24 MIchael Phelps 

Enjoys every minute of giving swimming 

lessons to young people at Rocinha Sports Centre, 

Rio de Janeiro 

28 AT THE HEART OF SPORT 

The biggest names on the biggest stage in 

Rio de Janeiro 

- LAUREUS SPORT FOR GOOD FOUNDATION - 

- 03 - 

32 IWC SCHAFFHAUSEN global report 

All over the world our commitment makes a big 

difference to young peoples lives 

34 AndrÉ Villas-Boas 

Meets youngsters securing jobs through football 

at Street League in London 

36 Michael VaughAn 

PruProtect Chance to Ride with Michael Vaughan 

38 LAUREUS polo cup 2013 

The best polo players in the world come together at 

the Guards Polo Club, Windsor UK to raise funds for 

Fundación Laureus Argentina 

40 MIKA HÄKKINEN 

Travels to South Africa for a race with a difference 

41 ALEXEY nemov 

A story worth telling 

42 Spirit of sport 

Martina Navratilova talks exclusively to Laureus’ 

Spirit of Sport TV programme 

43 Get Involved 

Take part in one of our activities and help raise 

funds for the Laureus Sport for Good Foundation 

44 Worldwide projects 

Laureus-supported projects across the globe 

46 our AMBASSADORS 

47 National Foundation Directory

OUR 

VISION 

FOR THE FUTURE 

BY EDWIN MOSES, CHAIRMAN 

LAUREUS SPORT FOR GOOD FOUNDATION 

When Laureus was first established in 2000, 

there was little widespread understanding 

of how the power of sport could be used 

to change society and improve people’s lives. 

Today, thanks in part to the pioneering work of Laureus, 

there is a real awareness among governments and 

international agencies that sport can play a significant role 

in helping them to achieve their objectives. 

Over the years Laureus has developed an innovative concept 

which has helped grassroots sport-based organisations 

to function effectively, derived from the vision of Nelson 

Mandela, the Patron of Laureus. 

President Mandela told us in a speech he delivered at the 

first Laureus World Sports Awards ‘Sport has the power to 

change the world’ and subsequently the Laureus Sport for 

Good Foundation was formed with the mission to fund and 

promote the use of sport as a tool for social change. 

Laureus today, as it was in the beginning, is still a funder of 

community sports programmes around the world. Indeed 

we have pumped more than €60 million into projects since 

2000 and we currently support more than 140 projects 

in 34 countries. But in recent years Laureus has gone far 

beyond this and has pioneered significant innovations in the 

sport for development world. 

Without over-stating the case, I really see this as a 

transformation of the Laureus Sport for Good Foundation as 

we know it. 

- 04 - 

TOP: LAUREUS ACADEMY CHAIRMAN EDWIN MOSES SHOWS HIS STYLE IN THE 

OLYMPIC 400 METRES HURDLES SEMI-FINAL IN AUGUST 1984 IN LOS ANGELES 

ON THE WAY TO HIS SECOND OLYMPIC GOLD MEDAL 

BOTTOM: LAUREUS ACADEMY MEMBERS STEVE REDGRAVE, MICHAEL 

JOHNSON & SEBASTIAN COE AT THE LAUREUS-SUPPORTED PROJECT TRACK 

ACADEMY, UNITED KINGDOM 

RIGHT: LAUREUS ACADEMY MEMBER TONY HAWK DURING A LAUREUS VISIT 

TO ROCINHA, RIO DE JANEIRO

laureus has 

pioneered significant 

innovations 

in the sport for 

development world 

- 05 -

SANDRO ROSELL, PRESIDENT OF FC BARCELONA, AT THE LAUREUS SPORT 

FOR GOOD SUMMIT 2013 AT CAMP NOU STADIUM 

‘ these are the areas 

where i believe laureus 

is a world leader today ’ 

A GLOBAL 

NETWORK 

Since 2000, when Laureus made its first grants to innovative 

projects using sport to inspire young people, Laureus 

has supported projects on every continent. An admirable 

achievement, but for many years there was very little coordination 

or contact between projects and countries. 

Now things are different and countless projects and 

the young people they serve are reaping the benefits of 

having an effective global network of grassroots sports 

programmes, connected to one another through Laureus 

summits, project exchanges, training camps, and youth 

focused retreats. 

At the Camp Nou Stadium of FC Barcelona last year, 

project leaders from all 34 countries joined members of 

the Laureus World Sports Academy to share knowledge and 

ideas, undergo training and develop joint initiatives around 

the use of sport to improve the lives of young people. For 

me, it was memorable. A perfect example of the Laureus 

family growing and flourishing. 

- OUR VISION - 


- 06 - 

TRAINING 

Laureus has invested over €1 million to develop a broad 

package of training in the sport for social change sector, 

including training in peace building through sport, crime 

prevention through sport, employability through sport, 

youth leadership through sport and tackling violence 

through sport. The coaches and young leaders that are 

trained are then able to go out and become role models 

in their community. In 2012 Laureus trained a total of 51 

organisations worldwide. 

MONITORING & 

EVALUATION 

Laureus has partnered with two organisations to develop a 

bespoke package of training and software support to enable 

projects to measure the changes they deliver to the lives of 

young people. In short to evaluate whether these projects are 

working effectively and whether donated funds are delivering 

maximum impact. Training to use these tools has already been 

delivered to 28 organisations in nine countries worldwide.

ACADEMY MEMBER MIGUEL INDURAIN 

TAKES PART IN LAST YEAR’S 

LAUREUS SPORT FOR GOOD SUMMIT 

HOSTED AT FC BARCELONA’S 

CAMP NOU STADIUM 

- 07 - 

EARLIER IN THE YEAR 2012, MIGUEL INDURAIN AND GABRIEL 

MASFURROLL, CHAIRMAN OF FUNDACIÓN LAUREUS ESPAÑA, HAD 

PRESENTED THE 2012 LAUREUS WORLD TEAM OF THE YEAR AWARD TO FC 

BARCELONA INCLUDING LIONEL MESSI, CARLOS PUYOL AND ERIC ABIDAL

LAUREUS connects to 

government AND OPINION MAKERS 

IN SEPTEMBER 2012 BRITISH 

PRIME MINISTER DAVID CAMERON 

VISITS THE LAUREUS-SUPPORTED PROJECT LUTA PELA 

PAZ IN THE FAVELA OF COMPLEXO DA MARÉ 

- 08 -

ADVOCACY 

Laureus is now a significant and loud voice in the sport 

for development world. Laureus World Sports Academy 

Members, by nature of their success, are able to open doors 

and make governments and opinion makers listen. In 2012 

and 2013 we saw initiatives promoting the use of sport, 

taking place around the world: Laureus representatives 

presented research and opinion for discussion on Capitol 

Hill in Washington, the UK House of Commons in London 

and at the Laureus World Sports Awards in Rio de Janeiro. 

RESEARCH 

Laureus published seven research articles in 2012 in 

partnership with universities and other centres of sport 

science excellence around the world. This comes on the back 

of ground-breaking Laureus-funded research reports such 

as the Teenage Kicks and Sport Scores which showed that 

community sports projects are highly cost effective when it 

comes to tackling community challenges and can provide 

governments and tax payers with significant returns. 

Laureus is more than ever committed to helping young 

people to transform their lives through the positive power of 

sport, now and in the future. 

There are countless examples of young people whose lives 

have been changed by attending a Laureus-supported 

programme, giving them a new direction, greater confidence 

and self-esteem and the chance to stay out of trouble or 

increase their chances of employment. This makes me, and 

my fellow Academy members very proud. 

- OUR VISION - 


- 09 - 

LAUREUS ACADEMY MEMBER NAWAL EL MOUTAWAKEL AT LAUREUS- 

SUPPORTED PEACEPLAYERS PROJECT IN DURBAN 

In this latest edition of the Laureus Magazine, you can read 

more about the Laureus approach and meet more of the 

young people whose lives have been transformed by the 

power of sport. I hope you enjoy it and share with me the 

prospect of an exciting future. 

EDWIN MOSES 

CHAIRMAN LAUREUS SPORT FOR GOOD FOUNDATION

- EXCHANGE STORY - 


FROM RIO TO WOOLWICH 

LAUREUS 

BOXERS 

IN OLYMPIC LEGACY TRIP 

Just months after the Laureus World Sports 

Awards visited Rio, some very special Sport for 

Good Foundation project members from the 

Brazilian state made a life-changing journey 

of their own. 

Young People from the Laureus-supported Luta Pela Paz 

(Fight for Peace) Boxing Academy journeyed to sister project 

Fight for Peace in east London to learn about each other, 

how they both use martial arts for social good and to build 

even stronger links as a legacy of the London 2012 and 

upcoming Rio 2016 Olympic Games. 

- 10 - 

The exchange programme ran from May 27 to June 3 and 

saw seven Brazilian Youth Council Members aged between 

16-30 visit the London academy situated in the shadow of 

the London Olympic Park. 

One of those young people was a very talented young 

boxer named Wanderson. Before he arrived, 16-year-old 

Wanderson, or ‘Sugar’ to those who know him best, said: 

“I am really excited about seeing the Fight for Peace 

academy here in London and to meet our friends in the UK.

“It is amazing to experience the vast cultural differences 

between our two cities and we have learned about life in 

London after the Olympic Games and seen for ourselves 

how sport has had a positive impact on the lives of young 

people.” 

Rugby legend Sean Fitzpatrick, Vice Chair of the Laureus 

World Sports Academy, said: “Sport is a great international 

language and this is a perfect example of that in action. 

- 11 - 

LEFT: PARTICIPANTS FROM LUTA PELA PAZ 

BELOW: LAUREUS ACADEMY MEMBER SEAN 

FITZPATRICK VISITS LUTA PELA PAZ 

‘ SPORT IS A GREAT 

INTERNATIONAL LANGUAGE 

AND THIS IS A PERFECT 

EXAMPLE OF THAT 

IN ACTION’ 

SEAN FITZPATRICK 

LAUREUS ACADEMY MEMBER 

I know the guys from Rio will be having a great time meeting 

their counterparts in London and swapping experiences. 

“I visited Fight for Peace when I was in Rio in March for the 

Laureus World Sports Awards and was very impressed with 

the work the project does and really enjoyed meeting some 

of the guys there.”

‘ He showed all the best 

values of sport when 

he played tennis and I 

have no doubt HE WILL 

bring these 

qualities 

to his work 

for Laureus’ TIM 

BORIS BECKER 


- NEW LAUREUS AMBASSADORS - 


- 12 - 

L aureus 

NEW LAUREUS 

AMBASSADORS 

TIM HENMAN 

& LUIS FIGO 

has welcomed two celebrated sporting 

Ambassadors to its family – former FC 

Barcelona and Real Madrid footballer Luis Figo 

and British tennis star Tim Henman. 

Tim Henman, who dominated British tennis for more than 

ten years in the late 1990s and early 2000s, reached the 

Wimbledon semi-finals four times. He was and remains 

immensely popular with the Wimbledon crowd, who now 

watch the action on a giant TV screen from a viewing 

area which they have dubbed Henman Hill. He is now a 

respected TV analyst. 

Tim said: “I am delighted to be named a Laureus 

Ambassador and would like to thank the members of the 

Laureus Academy for asking me. We all know how effective 

sport can be in tackling problems and bringing people 

together. That is at the heart of the Laureus philosophy and 

it is what I believe too.” 

Tennis legend and Laureus World Sports Academy Member 

Boris Becker said: “On behalf of the Laureus Academy, we 

are delighted to welcome Tim as a Laureus Ambassador. 

You only have to be anywhere near Tim at Wimbledon, or 

indeed anywhere in England, to know just how popular he 

is and the respect which he is held in British sport and in 

tennis around the world. He showed all the best values of 

sport when he played tennis and I have no doubt he will 

bring these qualities to his work for Laureus.” 

HENMAN CELEBRATES BECOMING NEWEST LAUREUS AMBASSADOR 

WITH TENNIS MASTER - CLASS FOR LONDON YOUNGSTERS

LAUREUS AMBASSADOR LUIS FIGO AND GABRIEL MASFURROLL 

CHAIRMAN OF FUNDACIÓN LAUREUS ESPAÑA 

P ortuguese-born 

Luis Figo was one of the 

famous Real Madrid Galacticos and was in the 

team which won La Liga twice and the 

Champions League during his five year spell 

from 2000-2005. 

He joins other renowned football figures as an Ambassador 

for the Laureus Foundation in Spain, including the 

Spanish National Team manager Vicente del Bosque and 

international player Juan Mata. 

Luis also has his own foundation, the Fundaçao Luis Figo 

(www.fundacaoluisfigo.pt), and he commented: “It is 

an honour to be a part of the Laureus Spain Foundation 

and work on interesting and useful projects that 

benefit society.” 

‘ IT IS AN HONOUR TO BE A 

PART OF THE LAUREUS SPAIN 

FOUNDATION AND WORK ON 

INTERESTING AND USEFUL 

projects that 

BENEFIT 

SOCIETY’ 

LUIS FIGO 

LAUREUS AMBASSADOR 

- 13 -

now laureus is 

SETTING THE STANDARD 

SAYS MARTINA 

navratilova 

G rupo Desportivo e Recreativo de Manica (GDM), 

a football-based Laureus-supported 

project in Mozambique, is one of over 

20 grassroots projects worldwide that is 

benefiting from InFocus – a ground breaking new package 

of software and support that helps sport for development 

organisations to measure their effectiveness. 

LAUREUS ACADEMY MEMBER MARCEL DESAILLY 

DURING A TRAINING SESSION AT ORPHANAID, GHANA 

Laureus created InFocus with two collaborators – 

Streetfootballworld and Acumen Social Technologies – to 

help both funders and grassroots sports programmes to 

track their social impact and use the information they 

collect to support continuous internal learning. Ultimately 

the aim is to help projects and their funders to understand 

what works, what doesn’t and why. 

GDM’s Vice President Chote Chikwandingwa explains: “Just 

when I was about to give up on reporting to funders because 

of the tiresome task of retrieving data from mountains of 

papers, the InFocus software rescued me.” 

In recent years Laureus has pioneered significant innovations 

in the sport for development world, none more so than the 

development of effective monitoring and evaluation. 

- MONITORING AND EVALUATION - 


- 14 - 

LAUREUS ACADEMY MEMBER MARTINA NAVRATILOVA 

Laureus World Sports Academy Member Martina Navratolova 

said: “I think it’s essential for the projects to know how they 

should structure themselves because now with the austerity 

measures in Europe and the United States what gets cut first 

in schools is art and athletics. So there will be even fewer 

opportunities for kids to really be active and to do sports 

so I think it’s even more essential that Laureus does this 

work where we become really extremely efficient and make 

sure that the money goes in the right direction and that the 

programmes are implemented correctly.” 

For years most information collected from Laureus projects 

was limited to data around funds received and activities 

being delivered (for example the number of youths 

accessing different types of sporting and educational 

sessions), rather than to outcomes, measuring actual life 

changes taking place as a result of those activities. Infocus 

allows Laureus and its network of supported projects to see 

their impact in much more detail, including life changes 

created for youths and also (as shown in the chart below) 

the impact Laureus has on the organisations it supports, 

who now receive a broad package of Laureus support 

spanning funding, software, tools, training and knowledge 

exchanges such as Laureus Global Summits. 

HOW SPORT FOR GOOD PROJECTS BENEFITTED 

FROM LAUREUS SUPPORT IN 2012 

Staff or volunteers 

gained new skills 

or knowledge 

Other 

Increased public 

awareness of our 

programme 

7.7% 

19.2% 

20.5% 

16.7% 

16.7% 

16.7% 

Developed new, improved 

training curricula or 

leadership programmes 

Improved facilities 

Improved the way 

that we manage our 

programmes 

Increased efficiency 

in how we use our 

resources 

“This data is gold dust for funders as it allows us to assess 

the impact of our grants on the people we exist to help 

and to see how that impact fluctuates across countries and 

periods of time. Without it, we fly blind,” said Ned Wills, 

Global Director of the Laureus Sport for Good Foundation.

Power and endurance. Important 

in the ring – essential in life. 

In cooperation with the Laureus Sport for Good Foundation, Mercedes-Benz 

supports underprivileged children worldwide. www.mercedes-benz.com/laureus

GLOBAL PARTNER REPORT 

BECKENBAUER 

IN RIO 

With bright eyes, coloured balloons and a drum roll, more than 100 children from the 

Laureus-supported project Bola pra Frente welcomed Laureus World Sports Academy Member 

Franz Beckenbauer to Rio de Janeiro on the eve of the 2013 Laureus World Sports Awards. 

- 16 -

A s a Global Partner, Mercedes-Benz has 

supported the Laureus Sport for Good 

Foundation since its creation in 2000 and this 

year Mercedes-Benz developed a special 

campaign, together with their brand ambassador Franz 

Beckenbauer, called ‘Football Boots for Rio’. 

German football legend Franz made some dreams come 

true for the young people as he brought a group of famous 

friends with him, including Laureus Academy Member 

Boris Becker and Ambassadors Jens Lehmann, Axel Schulz, 

Sabine Christiansen, Ole Bischof and Michael Teuber – plus 

a brand new Mercedes-Benz Sprinter, filled with sports 

equipment. 

Franz Beckenbauer and legendary Brazilian footballer Carlos 

Alberto teamed up to present the Sprinter to the former 

Brazilian soccer player Jorginho, who is the Patron of Bola 

pra Frente. In an area of almost 12,000 square metres, 

Bola pra Frente is working with street children between the 

ages of six and 17. Soccer is used as a method to support 

the children. They learn important things like team-spirit, 

discipline, respect and strength of purpose and they finally 

experience recognition for their achievements and effort. 

This is what helps them in their daily fight against poverty, 

discrimination and violence. 

OPPOSITE: LAUREUS ACADEMY MEMBER FRANZ BECKENBAUER IN FRONT OF 

THE MERCEDES-BENZ SPRINTER PACKED WITH FOOTBALL BOOTS 

- MERCEDES-BENZ IN RIO - 


- 17 - 

“With the Mercedes-Benz Sprinter full of sports equipment, 

we have succeeded in making the kids of Bola pra Frente 

smile and have made them happy. I want to thank everyone 

that made this project happen,” said a happy Franz about 

the incredible support he had received.Together with Global 

Partner Mercedes-Benz, Franz had asked all Germans to 

donate their old football boots. It was their target to fill 

the complete Sprinter with used shoes by the time of the 

Laureus World Sports Awards. 

The response was overwhelming: children and parents, old 

and young football players, as well as stars and football 

professionals sent in their shoes. Even whole sport clubs 

were supporting the project as a team. Over 1,300 pairs of 

football boots were sent to Mercedes-Benz and at the end 

they were able to fill up the Mercedes-Benz Sprinter. They 

reached their goal and the boots were exchanged for brand 

new sports equipment which was given to the project. 

That is why Franz Beckenbauer was delighted to fulfil his 

promise: he personally handed over the Sprinter to Bola pra 

Frente and achieved his personal goal to make the children 

smile. Franz said: “All the people of Germany that donated 

their old football boots made this generous present possible. 

I thank them.” 

ABOVE: OLE BISCHOF, FRANZ BECKENBAUER, MICHAEL TEUBER AND 

CHRISTA KINSHOFER WITH PARTICIPANTS FROM LAUREUS-SUPPORTED 

PROJECT BOLA PRA FRENTE

- 2013 RIO DE JANEIRO - 


LAUREUS WORLD 

SPORTS AWARDS 

2013 RIO DE JANEIRO 

The Laureus Awards are the premier honours on the international 

sporting calendar. Proceeds directly benefit and underpin the work of 

the Laureus Sport for Good Foundation. The winners are chosen by the 

Laureus World Sports Academy, the ultimate sports jury, made up of 

46 of the greatest living sportsmen and sportswomen. 

- 18 -

The crowd were lined several deep in the Praça 

Floriano and their loud roars announced the 

arrival of someone special. 

All evening the noise from the sports-mad 

aficionados outside the Laureus World Sports 

Awards had waxed and waned as more than 

100 of the most famous sportsmen and women 

in the world had walked the red carpet outside 

the Theatro Municipal in Rio de Janeiro 

But this was Brazil, where football is king. 

And this was Neymar. The brilliant 21-year-old, 

then playing for Santos, waved and thanked the 

onlookers as he headed for the auditorium. 

His appearance was one of the highlights of 

a scintillating Laureus World Sports Awards, 

however on this occasion he was not a winner 

as the Laureus World Breakthrough of the Year 

Award went to Andy Murray, not him, after 

the British tennis player won an Olympic gold 

medal and the US Open Grand Slam. 

Two months later Neymar received his prize 

with a transfer for a reported €50 million-plus 

fee to FC Barcelona and now he will weave his 

magic on a European stage. But on this warm 

Rio evening, Neymar was the property of the 

Brazilian fans and how they loved him. 



RIO GOES WILD AS 

NEYMAR 

WALKS THE 

RED CARPET 

- 19 -

Hosted by Hollywood stars Morgan Freeman and Eva 

Longoria, the winners were unveiled at a globally televised 

Awards Ceremony in Rio de Janeiro, which included a third 

Laureus Award for Jamaican sprint giant Usain Bolt, a triple 

success for British sport with honours for Andy Murray, 

Jessica Ennis and Sebastian Coe, and a special new Award for 

Michael Phelps, the most successful Olympian of all time. 

ABOVE: MICHAEL PHELPS RECEIVES HIS AWARD FROM 

ACADEMY AWARD-WINNING ACTOR MORGAN FREEMAN 



- 20 -



‘ THIS IS ONE OF THE GREATEST HONOURS. 

I WORKED HARD OVER THE YEARS 

TO WIN THIS A THIRD TIME. 

IT’S LIKE WINNING 

A GOLD MEDAL ’ 

USAIN BOLT 

LAUREUS WORLD SPORTSMAN OF THE YEAR 

MICHAEL PHELPS 

18 GOLD 

MEDALS 

and WINNER OF LAUREUS ACADEMY 

EXCEPTIONAL ACHIEVEMENT AWARD 

- 21 - 

USAIN BOLT, LAUREUS WORLD SPORTSMAN OF THE YEAR 2013 

Usain Bolt was acclaimed Laureus World Sportsman of 

the Year after his remarkable performance at the London 

Olympics when he repeated his success in Beijing by 

winning gold medals in all three sprint events in London – 

the 100 metres, 200 metres and 4 x 100 metres relay. 

Bolt said: “This is one of the greatest honours. I worked 

hard over the years to win this a third time. It’s like 

winning a gold medal”

The Laureus World Sportswoman of the Year Award went to 

Jessica Ennis, who carried the hopes of the British nation in 

London. Despite the enormous pressure of being one of the 

first on the track, she dominated the heptathlon and won the 

gold medal. 

There was a warm welcome from the audience in the 

Theatro Municipal in Rio de Janeiro for two outstanding 

Olympians who received special Laureus Awards. 

Legendary swimmer Michael Phelps, the most decorated 

Olympian of all time with a career total of 22 medals, 

including 18 gold medals, eight of which he won in one 

Olympiad in Beijing, was presented with a new Award – the 

Laureus Academy Exceptional Achievement Award. 

‘ 

THANK YOU VERY MUCH TO 

THE ACADEMY. THIS IS AN 

EXTRAORDINARY HONOUR. 

WE ALL HAVE THE 

UNSHAKEABLE BELIEF 

THAT SPORT CAN, and dOes, 

TRANSFORM 

LIVES 

‘ 

SEBASTIAN COE 


‘ 



- 22 - 

And Laureus World Sports Academy Member Sebastian Coe, 

the Chairman of the Organising Committee of the highly 

successful London Olympic and Paralympic Games, received 

the Laureus Lifetime Achievement Award. Coe said: “Thank 

you very much to the Academy. This is an extraordinary 

honour. We all have that unshakeable belief that sport 

can, and does, transform lives. So I very openly share 

this with them, because it is the ethos that we all 

share in this Academy. 

ABOVE: JESSICA ENNIS, LAUREUS WORLD SPORTSWOMAN 

OF THE YEAR 2013 

BELOW: STEVE REDGRAVE PRESENTS SEBASTIAN COE 

WITH HIS LAUREUS LIFETIME ACHIEVEMENT AWARD

DANIEL DIAS RECEIVING HIS AWARD FROM RUUD GULLIT FOR LAUREUS 

WORLD SPORTSPERSON OF THE YEAR WITH A DISABILITY 

Brazil’s Daniel Dias, aged 24, was once again the 

outstanding swimmer of the Paralympic Games, winning six 

individual gold medals in London, all in world record times. 

It was an achievement which won him the Laureus World 

Sportsperson of the Year with a Disability Award for the 

second time. 

The Laureus World Team of the Year Award was presented 

to the European Ryder Cup Team after their thrilling golf 

victory against the United States at Medinah, while Austrian 

skydiver Felix Baumgartner, who became the first human to 

go through the sound barrier when he made the highest ever 

freefall from 39km (24 miles) over New Mexico in October 

2012, received the Laureus World Action Sportsperson of 

the Year Award. 

LAUREUS WORLD 

SPORTSMAN OF THE YEAR 

USAIN BOLT 

LAUREUS WORLD 

SPORTSWOMAN OF THE YEAR 

JESSICA ENNIS 

LAUREUS WORLD 

TEAM OF THE YEAR 

EUROPEAN RYDER CUP TEAM 



- 23 - 

FELIX BAUMGARTNER, LAUREUS WORLD ACTION 

SPORTSPERSON OF THE YEAR 

THE WINNERS 

2013 RIO DE JANEIRO 

LAUREUS WORLD 

BREAKTHROUGH OF THE YEAR 

ANDY MURRAY 

LAUREUS WORLD 

COMEBACK OF THE YEAR 

FELIX SANCHEZ 

LAUREUS WORLD 


WITH A DISABILITY 

DANIEL DIAS 

LAUREUS WORLD ACTION 


FELIX BAUMGARTNER 

LAUREUS LIFETIME 

ACHIEVEMENT AWARD 

SEBASTIAN COE 

LAUREUS ACADEMY 

EXCEPTIONAL 

ACHIEVEMENT AWARD 

MICHAEL PHELPS




enjoying every minute of ROCINHA 

- 24 -

It was a long way for Michael Phelps from the pristine 

stadium pools surrounded by cheering spectators, 

where he became the most decorated Olympian in 

history, to the sprawl of a favela in Rio de Janeiro. 

But there was really no doubt that, having met some 

remarkable young sports lovers there, it was just as inspiring 

an experience. 

Michael, who won 22 Olympic medals in his career, 

including 18 gold medals, enjoyed every minute of his visit 

to Rocinha, on the eve of the Laureus World Sports Awards, 

though it must have been one of the most unusual settings 

he had ever swum in. 

Complexo Esportivo da Rocinha (Rocinha Sports Centre), 

which was established in December 2010, is part of the 

Rio 2016 Olympic Development Programme. It currently 

benefits 4,500 people and offers 17 different sports, plus 

providing social and health services for the community. 

It does great things each day for the young people of the 

area, but when it was opened no one ever imagined the 

great Michael Phelps would be giving swimming lessons 

there one day. 

As he joined a large group of youngsters in the pool, Michael 

said: “Coming to the Laureus World Sports Awards has given 

me a great opportunity to visit Rocinha and get a feel for 

what is going on here. I enjoyed meeting some of the kids 

and I really feel sport is making a difference here.” 

‘ coming to the laureus 

world sports awards 

has given me a 

great 

opportunity 

TO VISIT ROCINHA AND GET 

A FEEL FOR WHAT IS 

GOING ON HERE ’ 


LAUREUS EXCEPTIONAL ACHIEVEMENT 

AWARD WINNER 2013 

- -25 25 - 

FAR LEFT: MICHAEL PHELPS AND YOUNG PEOPLE 

FROM ROCINHA SPORTS CENTRE 

TOP: SWIMMING LEGENDS AND AWARDS WINNERS 

DANIEL DIAS AND MICHAEL PHELPS AND GOLD 

MEDALLIST CHAD LE CLOS AT ROCINHA 

BOTTOM: ROCINHA FAVELA RIO DE JANEIRO



- 26 - 

SWIMMING SESSION AT ROCINHA SPORTS CENTRE 

Michael lead a swimming clinic at Rocinha featuring 

elements from the Michael Phelps Foundation’s ‘im’ 

programme. ‘im’ stands for individual medley, one of 

Michael Phelps’ most celebrated events, and it also reflects 

‘I am’ which is a focus of the approach of the programme 

which tries to increase the self-confidence of the young 

people who attend. He talked to some of the youngsters 

about the basic principles of his Olympic success – Dream, 

Plan, Reach. 

At the Laureus Awards Ceremony Michael was presented 

with a new Award – the Laureus Academy Exceptional 

Achievement Award. He said: “This is all a dream come true 

for me. I woke up with a dream as a kid to be the best that 

I could be and to be able to win this Award is amazing. To 

have the members of the Academy vote for this and give me 

this, I’m really at a loss for words.” 

“It has been an amazing career and it is crazy to think that 

it is over. But I’ve done everything that I wanted to do in the 

sport. I wanted to change swimming and take it to another 

level, and I have. But I will continue to be a part of the sport 

and continue to help grow the sport of swimming. That is a 

goal of mine and a passion of mine.”

‘ i will continue to be part of the sport 

and continue to help grow the sport of 

swimming. that is a goal of mine and a 

passion of mine’ 


LAUREUS EXCEPTIONAL ACHIEVEMENT 

AWARD WINNER 2013 

- 27 -



at the HEART OF SPort 

THE BIGGEST 

NAMES 

ON THE BIGGEST STAGE IN RIO 

The presentations of the Laureus Awards 

celebrated the great sporting performances 

of the year, but the event also hosted ground- 

breaking discussions on many of the burning 

issues in sport, including the role of women, 

the Olympic legacy and the illegal use of drugs. 

The cast list for these events was exceptional, none more 

so than the Women in Sport symposium. No fewer than 

four Laureus Academy Members, Nadia Comaneci, Cathy 

Freeman, Tanni Grey-Thompson and Martina Navratilova, 

took part. They were joined by Olympic medallist Donna 

De Varona, Sue Campbell, Chairman of UK Sport, and 

Beth Brooke, Global Vice Chair of Ernst & Young, who 

- 28 - 

GLOBAL LAUNCH OF THE ERNST & YOUNG WOMEN LEADERSHIP NETWORK 

were announcing a new programme to tap the leadership 

potential of elite female athletes and Olympians after their 

retirement from competitive sport. 

An attentive listener in the audience was Sarah Attar, one 

of the first Saudi women to compete in the Olympics, 

who finished last in the 800 metres but was given a warm 

reception by the London crowd. Martina Navratilova said: 

“Any time somebody does something for the first time, 

they’re a pioneer. There will be a Saudi woman that wins an 

Olympic gold one day and this was that first step towards 

that.”

Martina added: “There are so many cultural barriers to still 

overcome. On the professional level, it’s much, much better. 

London really was the Olympics of the women. They were 

the faces, they were the driving force. I’m excited about that 

because girls can have women to look up to as their role 

models, they don’t have to look to men as their role models.” 

Just hours earlier the person responsible for staging those 

London Olympics, Sebastian Coe, had shared a platform 

with Carlos Nuzman, President of the Organising Committee 

for the 2016 Summer Olympics to be hosted by Rio: the 

two most influential men in the Olympic Games, past and 

present, brought together by Laureus to discuss Olympic 

legacy. 

Laureus Academy Member Lord Coe, one of Britain’s 

greatest Olympic athletes, used the occasion to confirm 

the importance of sport in the education and overall 

development of young people. He told how the London 

Olympics had inspired boys and girls throughout the United 

Kingdom. 



- 29 - 

‘ I WOULD LIKE TO THANK 

MEMBERS OF THE 

LAUREUS FAMILY 

FOR BEING IN RIO DE JANEIRO FOR THIS EVENT. 

THE AWARDING OF THE OLYMPIC AND PARALYMPIC 

GAMES TO RIO DE JANEIRO SYMBOLISES 

THE UNDERSTANDING BY THE WORLD OF THE 

TRANSFORMATION SPORT CAN MAKE POSSIBLE 

’ 

CARLOS NUZMAN 

PRESIDENT OF THE ORGANISING 

COMMITTEE FOR THE RIO 2016 OLYMPICS 

LAUREUS ACADEMY MEMBER SEBASTIAN COE WITH CARLOS NUZMAN, PRESIDENT OF THE ORGANISING COMMITTEE FOR THE RIO 2016 OLYMPICS 

Coe emphasised the synergy between Laureus and 

the Olympic movement to emphasise the impact both 

organisations can have on young lives. “Every opportunity 

that we have to encourage young people to take up sport is 

really important. The excitement generated by a really good 

Games is the platform on which you build.” 

Carlos Nuzman said: “I would like to thank members of the 

Laureus family for being in Rio de Janeiro for this event. The 

awarding of the Olympic and Paralympic Games to Rio de 

Janeiro symbolises the understanding by the world of the 

transformation sport can make possible. And this city will 

serve as an example for other regions of the world.”

In the next major event, the topic switched from the positive 

benefits of sporting legacy to a problem that sometimes 

seems insoluble - the illegal use of performance enhancing 

drugs. Edwin Moses, Chairman of the Laureus World Sports 

Academy and Chairman of the United States Anti-Doping 

Agency (USADA) and Travis Tygart, Chief Executive of 

USADA, joined Laureus Academy Member Steve Redgrave 

and Marco Aurelio Klein, the head of Brazilian AntiDoping, 

for the discussion. 

Coming in the aftermath of the USADA report on retired 

cyclist Lance Armstrong which resulted in him being given 

a ban from the sport and having his Tour de France titles 

withdrawn, the conclusion was that progress is being made 

but there is still a long way to go. 

Another of the highlights of the weekend was a football 

debate involving World Cup stars Franz Beckenbauer, Bobby 

Charlton and Vicente del Bosque, manager of the current 

world champions Spain. Their discussion covered a variety of 

topics including the forthcoming World Cup in Rio de Janeiro 

in 2014. Beckenbauer and Charlton fondly recalled the 1966 

World Cup Final when they played against each other. 

BELOW: FOOTBALL LEGENDS VICENTE DEL BOSQUE, BOBBY CHARLTON 

AND FRANZ BECKENBAUER 



- 30 - 

another highlight of THE 

weekend was a football 

debate involvinG WORLD CUP STARS 

franz beckenbauer, 

bobby charlton and 

vicente del bosque 

Although the Awards Ceremony was held in Rio for the first 

time in 2013, the Laureus Sport for Good Foundation has 

been working there since 2003 and during the weekend 

many Laureus Academy Members took the opportunity to 

connect to the community while they were in the city. 

New Zealand rugby legend Sean Fitzpatrick, Vice Chair 

of the Laureus World Sports Academy, had Brazilian 

youngsters dancing and chanting with delight as he brought 

the ‘haka’ to the Luta Pela Paz community project supported 

by the Laureus Sport for Good Foundation.

STEVE REDGRAVE JOINED UP WITH MEMBERS OF THE LOCAL BOTAFOGO 

ROWING CLUB IN A COXLESS FOURS ON LAGOA RODRIGO DE FREITAS 

Rarely has the haka, an ancestral Maori greeting made 

famous by the All Blacks rugby team, been performed 

in more unusual surroundings than the courtyard of 

Luta Pela Paz, a boxing and martial arts gymnasium in 

Complexo da Maré situated far from the bright lights of 

downtown Rio. 

Luta Pela Paz (Fight for Peace) has proved an 

overwhelming success in transforming the lives of 

youngsters living in a community blighted by crime, 

violence and drug abuse. Sean said: “It has been 

wonderful to experience at first hand what is going on 

here. What Fight for Peace is doing is tremendous and for 

Laureus to be involved in that, in helping to change lives, is 

what we’re all about. I’ve been inspired by what I’ve seen.” 

And Steve Redgrave, the legendary British rower who won 

five gold medals at five successive Olympiads, joined 

up with members of the local Botafogo rowing club in a 

coxless fours on Lagoa Rodrigo de Freitas, the lake that 

will host the 2016 Olympic rowing. 

After being warmly applauded by 50 Botafogo rowers 

upon arriving at their clubhouse, Redgrave said: “It is 

a marvellous setting, It is very rare that rowing gets to 

compete in the middle of a city. Spectators and rowers are 

going to love it.” 

Two new Laureus Ambassadors were named in Rio de 

Janeiro - Spanish national football team manager Vicente 

del Bosque and Chinese badminton superstar Lin Dan. 



- 31 - 

BADMINTON SUPERSTAR AND NEWLY-APPOINTED LAUREUS 

AMBASSADOR LIN DAN AT THE AWARDS

C 

orporate social responsibility is about more than 

writing cheques. It is about life and existence for 

thousands of kids and young people in need, 

all over the world, for whom our commitment 

makes a big difference. 

As a Global Partner of the Laureus Sport for Good 

Foundation, IWC Schaffhausen promotes this concept 

through its own activities. “As a successful global business 

in the luxury goods sector, it is second nature to us to 

accept our social responsibility and support people who 

have to overcome the most difficult circumstances in life,” 

explained IWC Schaffhausen CEO Georges Kern. 

During the Laureus World Sports Awards held in Rio de 

Janeiro in March this year, IWC Schaffhausen demonstrated 

its commitment by releasing a limited edition watch in aid 

of the Laureus Sport for Good Foundation. 

The Swiss manufacturer recreated a watchmaking legend, 

the Portuguese Yacht Club Chronograph, available in a 

‘Laureus Sport for Good Foundation’ limited edition of 

1,000 pieces, resplendent in the distinctive Laureus blue. A 

particular highlight is a poignant engraving on the back of 

the timepiece, based on a drawing by 12-year-old Hakkini 

Hasanga Sandumal De Silva. 

GLOBAL PARTNER REPORT 

- 32 - 

THE WINNING ENTRY IN THE 2013 LAUREUS WATCH DRAWING COMPETITION 

UNDER THE THEME ‘TIME TO MOVE’ BY HAKKINI HASANGA SANDUMAL 

DE SILVA FROM THE LAUREUS-SUPPORTED FOUNDATION OF GOODNESS 

PROJECT IN SEENIGAMA, SRI LANKA. HAKKINI’S DRAWING IS ENGRAVED 

ON THE BACK OF THE PORTUGUESE YACHT CLUB CHRONOGRAPH EDITION 


IWC WATCHES 

WITH A UNIQUE 

DESIGN RAISE 

FUNDS FOR 

LAUREUS 

It serves as a reminder that part of the proceeds resulting 

from the sale of the watch go to help needy children all over 

the world. Hakkini from Sri Lanka had entered the children’s 

drawing competition, held annually by IWC Schaffhausen at 

Laureus Foundation projects around the world. 

“The Laureus Sport for Good Foundation is a cause dear to 

our hearts, because its sports projects open prospects for 

young people all over the globe,” added Georges Kern.

During the Laureus World Sports Awards, IWC Schaffhausen 

invited key journalists to visit the Complexo Esportivo da 

Rocinha, situated in a large favela in Rio de Janeiro. The 

Sports Centre currently benefits 4,500 people and offers 17 

different sports, plus providing social and health services. 

In the presence of Laureus Award Winner Michael Phelps 

and many other Laureus World Sports Academy Members, 

IWC’s guests witnessed how sport is making a difference 

amidst poverty and difficult living conditions. The result 

of this project visit reflected in an overwhelming media 

response bringing greater visibility to the cause of Laureus 

in Brazil. 

Another great opportunity to support the Laureus recipe for 

success was given during the Laureus Polo Cup, when some 

of the world’s best polo players met at the historic Guards 

Polo Club in Windsor. IWC Schaffhausen donated a Portofino 

Chronograph Edition ‘Laureus Sport for Good Foundation 

watch’ was auctioned to raise funds for the Fundación 

Laureus Argentina. At the end of the day the children were 

the winners when more than £5,500 had been raised from 

the auction for their sports projects. 

GEORGES KERN CEO OF IWC SCHAFFHAUSEN, WITH LAUREUS 

ACADEMY CHAIRMAN EDWIN MOSES AND ACADEMY MEMBER 

BORIS BECKER 

- IWC AND LAUREUS - 


- 33 - 

‘ LAUREUS’ SPORTS 

PROJECTS OPEN 

PROSPECTS 

FOR YOUNG PEOPLE 

ALL OVER THE GLOBE ’ 

GEORGES KERN 

CEO, IWC SCHAFFHAUSEN

- STREET LEAGUE - 


ANDRÉ VILLAS-BOAS 

MEETS YOUNGSTERS securing jobs 

through football 

Tottenham Hotspur Head Coach, André Villas-Boas, visits 

the Laureus-supported Street League project at one of their 

London bases in Kings Cross. 

- 34 -

Just a few months into 2013 and the Foundation 

had already welcomed a host of exciting new 

names into the family as Ambassadors all 

dedicated to championing the Laureus Sport for Good 

Foundation message. 

One of these names was Tottenham Hotspur Head Coach 

André Villas-Boas, who visited the Laureus-supported Street 

League project at one of their London bases in Kings Cross 

in May. There he led a special training session for the project 

members, even running some of his Spurs team’s favourite 

training exercises in the process. 

But like all Laureus-supported charity projects, it’s not about 

the sport alone. The eight-week Street League Academy 

programme, which is supported by the Laureus Sport 

for Good Foundation, delivers employability and life skills 

training, with three out of every four graduates going on to 

get a job or return to education. 

André took time to chat with the participants, aged 16 to 24, 

about what it means to be a great leader, and also to find 

out more about how they are bettering their lives through 

Street League at a time of such high youth unemployment. 

One of those young people was Clark, who completed the 

Street League training last year. Having graduated from the 

project, Clark’s life has changed beyond recognition from 

what it was before he joined. 

Recalling life before he discovered Street League, he told 

Laureus: “Toward the end of my time at school I started 

bunking, I was hanging out with the wrong crowd. Things at 

home weren’t good. I could see my mum was not happy with 

the way I was.” 

‘It’s great 

TO SEE THAT THEY ARE 

DEVELOPING INTO OTHER 

CITIES OVER THE NEXT YEARS 

AND THAT LAUREUS ARE 

SUPPORTING THEM IN THIS ’ 

ANDRÉ VILLAS-BOAS 

TOTTENHAM HOTSPUR HEAD COACH 

- STREET LEAGUE - 


- 35 - 

TOTTENHAM HOTSPUR HEAD COACH ANDRÉ VILLAS-BOAS 

Then Clark found out about Street League during his search 

for work having left school. Now, thanks to the opportunities 

given to him at the project and the help he received in 

building up his own CV, he has secured a position working 

at a top London law firm. Now he has his eyes set firmly on 

the future. And having worked for a year now in and around 

lawyers, the profession is really sparking his interest. 

“I’m looking into para-legal stuff… I’m really interested in 

that and my supervisor is so supportive. I’m around good 

people,” he said. 

It’s a remarkable turn-around for the young man from north 

London. But it is also one that Laureus and Street League 

are helping bring about more and more often. As André 

said: “The numbers are absolutely staggering - 76% of the 

graduates go on to further education training or directly into 

employment. 

“To be able to pick up kids from prisons, job centres, 

people that are in the most difficult situations that want 

that breakthrough moment in their life but for some reason 

or the other they can’t get it. … it’s great to see that Street 

League are developing into other cities over the next years 

and that Laureus are supporting them in this.”

CHANCE TO 

ride 

michael vaughan 

The New Year kicked off to a great start as Ashes 

winning cricket captain Michael Vaughan announced 

he would be setting off on a UK-wide bike ride to raise 

funds for the Laureus Sport for Good Foundation. 

The Laureus Ambassador, who famously inspired 

England to their memorable 2005 Ashes victory, 

revealed he will be leading a team of charity fundraisers 

on a 12-day tour of England cricket grounds 

to coincide with the One Day International series 

against Australia from September 6–17. The ride will 

also benefit the Cricket Foundation’s Chance to Shine 

initiative, which promotes cricket across the UK. 

Starting with the first One Day International at 

Headingley in Leeds, Vaughan’s peloton will route via 

Old Trafford in Manchester, Edgbaston in Birmingham, 

the Swalec Stadium in Cardiff and the Ageas Bowl in 

Southampton before finishing in London. 

Vaughan said: “This is going to be a serious challenge, 

but I am really looking forward to it. I’ll be cycling 

462 miles over the 12 days and that is not going to be 

easy, but these are two really good causes.” 

Michael launched his cycle ride at Lord’s, the Home of 

Cricket, where he was supported by current England 

women’s cricket stars Lydia Greenway and Susie 

Rowe. But the Laureus Ambassador is also recruiting 

star names to join him on the ride, including Olympic 

cycling great Victoria Pendleton, British tennis star 

Tim Henman, England footballer Jamie Redknapp and 

former England cricketers Phil Tufnell and Andrew 

Strauss. But he doesn’t want to stop there. 

Head to #ChancetoRide for more details on what will 

be a truly unforgettable cycle experience. 

- MICHAEL VAUGHAN - 


- 36 -

Makes the world and 

your wrist a better place. 

Portuguese Yacht Club Chronograph 

Edition “Laureus Sports for Good Foun- 

dation” Ref. 3902: Meet a watch that’s just 

a little bit better than the rest. Because 

proceeds from its sale go to the Laureus 

Sport for Good Foundation and open up 

new opportunities for disadvantaged 

children. And that’s not all: its classically 

sportive design will bring a smile not 

only on their faces but also to that of its 

owner. iwc. engineered for men. 

Limited edition of 1,000 pieces in stainless steel, 

Mechanical chronograph movement, Self-winding, 

68-hour power reserve when fully wound, Date 

display, Stopwatch function with hours, minutes and 

seconds, Special back engraving, Water-resistant 

6 bar, Case height 14.5 mm, Diameter 45.4 mm

BEST IN THE 

WORLD 

TURN OUT FOR LAUREUS 

Laureus Ambassador Adolfo Cambiaso, the 

No 1 player in the world, lead an exceptional 

group of international stars including Pablo 

MacDonough, Juan Martin Nero and David 

Stirling in the highly successful Laureus Polo Cup, at the 

historic Guards Polo Club, Windsor, in June. The event 

raised €100,000 for the Laureus Sport for Good Foundation 

Argentina. 

Also present as a spectator was polo great Eduardo Heguy, 

a Laureus Ambassador, who played a key role in creating 

the event. He said: “To be able to give back to children 

through sport is an incredible opportunity. The possibility of 

raising funds in the UK makes a big difference back home in 

Argentina and we have been able to expand different projects 

which we fund.” 

- 38 - 

Cheering the polo players on was a celebrity audience which 

included members of the Laureus World Sports Academy, 

including Chairman Edwin Moses, tennis legend Boris 

Becker, England cricket hero Ian Botham and rugby giants 

Sean Fitzpatrick, the former All Blacks captain, and Hugo 

Porta, Argentina’s greatest player who is President of the 

Fundación Laureus Argentina. 

In a spirited and close contest, the victors were a team 

representing Mercedes-AMG, the performance brand of 

Mercedes-Benz, who won 5 ½ - 4 against a team sponsored 

by IWC Schaffhausen. The teams were: IWC Schaffhausen 

- 1. Sheikha Maitha Al Maktoum, 2. Shilai Liu, 3. Adolfo 

Cambiaso, 4. Pablo MacDonough. ; Mercedes-AMG - 1. 

Mohammed Al Habtoor, 2. Jonathan Munro Ford, 3. David 

Stirling, 4. Juan Martin Nero.

‘ TO BE ABLE To give 

back to children 

THROUGH SPORT is an 

incredible 

Opportunity’ 

EDUARDO HEGUY 

LAUREUS AMBASSADOR 

- LAUREUS POLO CUP - 


- 39 - 

WWW.IMAGESOFPOLO.COM 

In addition to sponsoring one of the teams, IWC 

Schaffhausen donated a special Laureus edition Portofino 

Chronograph watch in stainless steel, only 2,500 of which 

are being manufactured, which was auctioned to raise 

additional funds. 

The Fundación Laureus Argentina was founded in May 

2003 by Hugo Porta. The headquarters are in Buenos Aires 

with the Foundation’s work extending to distant Argentine 

provinces that greatly benefit from its backing. Currently, 

the Foundation supports six projects: Unión y Amistad 

de San Isidro, Club Deportivo Barracas, A Ganar, Club 

Platense, Fundacion El Desafio and Virreyes Hockey.

- SOUTH AFRICA’S ROAD TO SUCCESS - 


MIKA 

HÄKKINEN 

AMAZING RACE SOUTH AFRICA 

He’s a two-time Formula One World Champion. He stands in 

the baking sun of South Africa, blindfolded, on a Segway. It 

must seem like a long way from Kyalami or Silverstone. The 

man is Laureus Academy Member Mika Häkkinen and he 

was in this unusual position in June as he took part in the 

Laureus ‘Amazing Race’ through the streets of Durban. 

The event was put on with the support of Mercedes-Benz 

in South Africa, and featured 35 cars with teams of 4 per 

car. Several of the cars contained leaders from the Laureus 

YES programme (Youth Empowerment through Sports), a 

remarkable leadership training programme that enjoyed 

its second year in 2013. Starting at the Mercedes-Benz 

dealership in Umhlanga, the race went through Durban 

in several stages, stopping at the end of each leg where a 

challenge or task was given to each team before they were 

given clues for the next destination. 

Talking after the event, Mika made it clear the altogether 

unusual Segway challenge had a very real purpose. He said: 

“You can’t see where you are going and your team members 

have to help and guide you around the track. Left and right. It 

helps teach trust between all of the team. It was fascinating.” 

This Segway experience is just an example of the exercises the 

YES programme teaches young people to help improve their 

life skills and even employment opportunities. 

Asked about the young YES leaders he met, Mika said: 

“They’re smart, eager to challenge themselves in the future, 

and eager to listen, which is so important. They want to 

succeed and are so happy to be a part of Laureus to achieve 

this. These young leaders are unsung heroes for the work 

they do in their communities. By staging this race we also 

hope to let people know more about what Laureus is doing 

in South Africa.” 

LAUREUS ACADEMY 

MEMBER MIKA HÄKKINEN 

WITH YES LEADERS 

- 40 - 

‘ BY STAGING THIS RACE 

WE ALSO HOPE TO 

LET PEOPLE KNOW 

MORE ABOUT WHAT 

LAUREUS IS DOING 

IN SOUTH AFRICA 

’ 

MIKA HÄKKINEN 

LAUREUS ACADEMY MEMBER

LAUREUS ACADEMY MEMBER ALEXEY NEMOV WITH 

SPECIAL OLYMPICS PROJECT PARTICIPANTS 

Alexey Nemov may be more familiar with the Olympic medal 

podium than the speaker’s podium, but that did not stop the 

Laureus World Sports Academy Member from delivering a 

much appreciated key note speech in April to the 76th AIPS 

Congress in Sochi, host city for the 2014 Winter Olympic 

Games. 

Alexey, one of the most popular gymnasts of all time, who 

won 12 Olympic medals including four gold, was the special 

guest speaker at the Congress of the International Sports 

Journalists Association (AIPS). 

‘ I WOULD LIKE TO THANK ALL 

THE MEMBERS OF THE AIPS 

WHO EVERY YEAR TELL THE 

STORY OF WHAT LAUREUS IS 

DOING AROUND THE WORLD 

TO HELP YOUNG PEOPLE 

’ 

ALEXEY NEMOV 


Laureus is the official charity partner of the AIPS and many 

prominent international and Russian sports journalists 

were present to hear Alexey’s speech, for which he received 

a commemorative award. In his comments, he said: “I am 

very excited to be in Sochi where in 2014 we will have what I 

know will be a wonderful Winter Olympic Games. 

“Since I have become a Laureus Academy Member, I have 

been on several visits to projects where we are helping young 

people. I always find it very inspiring. When you walk into a 

room full of kids, coaches, teachers, parents, and often the 

wider community, it is very exciting. I would like to thank 

all the members of the AIPS who every year tell the story 

of what Laureus is doing around the world to help young 

people.” 

Alexey is an enthusiastic supporter of the Laureus Sport 

for Good Foundation and three months earlier had visited 

a Moscow-based Laureus-supported project along with 

newest Laureus Ambassadors, Olympic gold medal winning 

synchronised swimmers Elvira Khasyanova, Daria Korobova 

and Anzhelika Timanina. 

- KEY NOTE SPEECH IN SOCHI - 


- 41 - 

ALEXEY 

nemov 

ON A STORY WORTH TELLING

- SPIRIT OF SPORT - 


THE WORLD SWITCHES ON 

TO LAUREUS 

Spirit of Sport has boasted a sports-packed - but also 

glamorous – schedule in the first half of 2013. Laureus’ 

monthly sports magazine programme, intended to reflect 

the year-round work of Laureus, its Ambassadors, the 

Academy and – crucially – the Laureus Sport for Good 

Foundation, is now seen by over 25 million viewers each 

month. 

In March, Rio de Janeiro hosted the 2013 Laureus World 

Sports Awards, and Spirit of Sport was on hand to bring 

viewers all the highlights and previously unseen, behind the 

scenes footage. 

Following on from the 2013 Laureus World Sports Awards, 

Spirit of Sport has continued to uncover the importance 

of sport in Rio de Janeiro with regular Brazilian themed 

packages. From riding the waves with legendary surfer, 

Pedro Scooby, to skateboarding with the professionals 

through the favelas and the city, the packages highlight the 

passion for sport across the city. 

Ahead of Wimbledon, Martina Navratilova was in Paris to 

give Spirit of Sport an exclusive interview and it was access 

all areas as Spirit of Sport took viewers behind the scenes to 

preview the preparations for the 2013 Formula One Season. 

COMING UP IN 2013 

Spirit of Sport covers some of the biggest events on the 

sporting calendar including the US Open tennis, IAAF 

Moscow World Championships and the Alfred Dunhill 

Links Championship. The team is also working with the 

International Olympic Committee putting together profiles 

of each of the three candidate cities for the 2020 Olympic 

Games – Madrid, Istanbul and Tokyo. 

- 42 - 

Exclusive content also includes interviews (including tennis 

star Ana Ivanovic), joining Bobby Charlton on a visit to the 

Laureus Sport for Good Foundation’s project in Hong Kong 

as well as following Academy Member Ian Botham as he 

walks across Sri Lanka to raise funds for the Foundation. 

‘ Since its introduction at the 

end of 2010, the Spirit of Sport 

magazine show has seen a 

significant uplift in Laureus’ 

global 

coverage 

with widespread distribution 

driving this growth 

’ 

GORDON LOTT 

MANAGING DIRECTOR, HAVAS SPORTS & ENTERTAINMENT 

Viewers can catch Spirit of Sport around the world. 

Broadcast partners include Star Sports, NBC’s Universal 

Sports Channel, SuperSport, Trace Sports, NTV and Dubai 

Sports Channel among many others… 

PREVIEW OF MERCEDES AMG PETRONAS FORMULA ONE TEAM 

– LEWIS HAMILTON (LEFT) AND NICO ROSBERG (RIGHT)

Love running? 

Exhilarated by cycling? 

Support Laureus by taking part in one of our truly unique fundraising events and 

use your passion for sport to give children the world over a brighter future. 

The 2013 and 2014 calendar is fast developing, 

for further details visit www.laureus.com/get-involved 

- GET INVOLVED - 


GET INVOLVED & 

FUNDRAISE 

Beefy’s Big Sri Lanka Walk: Sri Lanka, 1-8 November 2013 

Virgin Money London Marathon: uk, 13 April 2014 

our social 

network 

at laureus 

@LaureusSport 

We love Twitter here at Laureus. Whether it’s debating 

Nominees for the Laureus World Sports Awards or 

sharing inspirational stories from Laureus-supported projects, 

the conversation is always fascinating. 

/LaureusSportforGood 

Videos and pictures from Laureus World Sports 

Awards, insight into the work of the Laureus Sport for 

Good Foundation, our Facebook page is where you’ll see it all 

first. Join the thousands of people already following Laureus on 

Facebook and get sharing yourself! 

instagram.com/laureussport 

Whether it’s capturing moments from the Laureus 

World Sports Awards, our celebrity fundraising 

events or the action of Laureus-supported projects, follow on 

Instagram and you’ll feel like you’re there in person. 

http://www.youtube.com/laureustv 

Featuring beautiful clips from the internationally 

broadcast Spirit of Sport TV show as well as video 

interviews with inspirational Laureus project members and top 

sports names, the LaureusTV YouTube channel is your very own 

look into the world of Laureus. 

- 43 - 

Stay up to date with 

our Academy Members 

NAME TWITTER ACCOUNT 

MARCUS ALLEN @MarcusAllenHOF 

FRANZ BECKENBAUER @beckenbauer 

BORIS BECKER @TheBorisBecker 

IAN BOTHAM @BeefyBotham 

SERGEY BUBKA @sergey_bubka 

SEBASTIAN COE @sebcoe 

NADIA COMANECI @nadiacomaneci10 

MICK DOOHAN @micksdoohan 

DAVID DOUILLET @DDouillet 

EMERSON FITTIPALDI @emmofittipaldi 

CATHY FREEMAN @cathyfreeman73 

TANNI GREY-THOMPSON @Tanni_GT 

TONY HAWK @tonyhawk 

MIKE HORN @ExploreMikeHorn 

MICHAEL JOHNSON @MJGold 

DAN MARINO @DanMarino 

MARTINA NAVRATILOVA @Martina 

JACK NICKLAUS @jacknicklaus 

GARY PLAYER @garyplayer 

MONICA SELES @MonicaSeles10s 

MARK SPITZ @markspitzusa 

DALEY THOMPSON @Daley_thompson 

STEVE WAUGH @WaughPlaysUP 

KATARINA WITT @Katarina_Witt

HOST CITIES 

MONACO, LISBON, BARCELONA, 

ST PETERSBURG, ABU DHABI, 

LONDON & RIO DE JANEIRO 

PROJECTS 

SUPPORTED BY THE LAUREUS 

SPORT FOR GOOD FOUNDATION 

AFRICA 

1. BUFFALO CITY SOCCER SCHOOL - EAST LONDON, SOUTH AFRICA 

2. COACHING FOR HOPE - MALI & BURKINA FASO 

3. COMMUNITY BASED AIDS PROGRAMME - KAMPALA, UGANDA 

4. DEVELOPMENT OF SPORTS AND RIGHTS FOR PEOPLE 

WITH DISABILITIES - RWANDA 

5. FIGHT WITH INSIGHT - JOHANNESBURG, SOUTH AFRICA 

6. GRASSROOT SOCCER - SOUTH AFRICA 

7. GREAT COMMISSION UNITED - CAPE TOWN, SOUTH AFRICA 

8. GRUPO DESPORTIVO DE MANICA - MANICA, MOZAMBIQUE 

9. INDIGO YOUTH MOVEMENT - DURBAN & CAPE TOWN, SOUTH AFRICA 

10. INTERNATIONAL INSPIRATION - TANZANIA 

11. ISIQALO-WAVES FOR CHANGE - CAPE TOWN, SOUTH AFRICA 

12. JOHANNESBURG CUBS - JOHANNESBURG, SOUTH AFRICA 

13. KICK4LIFE - LESOTHO 

14. LITTLE CHAMPS - CAPE TOWN, SOUTH AFRICA 

15. LUNGISANI INDLELA - DURBAN, SOUTH AFRICA 

16. MAKOMBA-NDLELA YOUTH MOVEMENT - LIMPOPO, SOUTH AFRICA 

17. MATHARE YOUTH SPORTS ASSOCIATION (MYSA) - NAIROBI, KENYA 

18. MOVING THE GOALPOSTS - KILIFI, KENYA 

19. ORPHANAID AFRICA - GREATER ACCRA, GHANA 

20. PEACEPLAYERS INTERNATIONAL - DURBAN, SOUTH AFRICA 

21. POLOAFRICA - EASTERN FREE STATE, SOUTH AFRICA 

22. RIGHT TO DREAM - GHANA 

23. SOWETO SCHOOLS RUGBY PROGRAMME - JOHANNESBURG, SOUTH AFRICA 

24. SPORT FOR ALL - JOHANNESBURG, SOUTH AFRICA 

25. VUKA RUGBY - CAPE TOWN, SOUTH AFRICA (FORMALLY LEGENDS CUP) 

26. HOUT BAY CYCLING CLUB - CAPE TOWN, SOUTH AFRICA 

ASIA 

27. IMAGE - RAJASTHAN, INDIA 

28. MAGIC BUS - INDIA 

29. OPERATION BREAKTHROUGH - HONG KONG, CHINA 

30. PEACEPLAYERS INTERNATIONAL - ISRAEL / PALESTINE 

31. TWINNED BASKETBALL PROGRAMME - ISRAEL / PALESTINE 

32. SEENIGAMA SPORT FOR LIFE PROJECT - SEENIGAMA, SRI LANKA 

33. SPECIAL OLYMPICS - CHINA 

34. SPIRIT OF SOCCER - CAMBODIA 

35. SPIRIT OF SOCCER - IRAQ 

36. SPIRIT OF SOCCER - LAOS 

37. UNITY THROUGH SPORT PROJECT - MANKULUM, SRI LANKA 

AUSTRALIA 

38. BURRA JURRA SURF PROGRAMME - BYRON BAY, AUSTRALIA 

39. CATHY FREEMAN FOUNDATION - PALM ISLAND, AUSTRALIA 

40 . FOOTBALL UNITED - AUSTRALIA 

EUROPE 

41. LAUREUS METRO SPORTS - BERN, SWITZERLAND 

42. LAUREUS STREET SOCCER - SWITZERLAND 

43. FIGHT FOR PEACE - LONDON, UK 

44. PARA NUESTROS HEROES - BARCELONA, SPAIN 

45. GOLF EDUCATIF - FRANCE 

46. KICK IM BOXRING - BERLIN, GERMANY 

47. KICK ON ICE - BERLIN, GERMANY 

48. KICK THE ROPES - BERLIN, GERMANY 

49. KICKFORMORE - STUTTGART, GERMANY 

50. KIDSWING - MUNICH, GERMANY 

51. KIDS FOR FUTURE - COLOGNE, GERMANY 

52. KÖRBE FÜR KÖLN - COLOGNE, GERMANY 

53. LAUREUS CAVALLO - WINTERHUR-UNTERSEEN, SWITZERLAND 

54. LAUREUS GIRLS IN SPORT - LUCERNE, SWITZERLAND 

55. LAUREUS GIRLS KICKING - GERMANY 

56. LAUREUS MIDNIGHT FUTSAL CUP - THE HAGUE, THE NETHERLANDS 

57. LAUREUS SCHNEETIGER - VIENNA, AUSTRIA 

58. LAUREUS URBAN STARS BELFAST - BELFAST, UK 

59. LAUREUS URBAN STARS BRISTOL - BRISTOL, UK 

60. LAUREUS URBAN STARS GLASGOW - LONDON, UK 

61. LAUREUS URBAN STARS LONDON - LONDON, UK 

62. LAUREUS URBAN STARS MANCHESTER - MANCHESTER, UK 

63. LAUREUS URBAN STARS WEST MIDLANDS - BIRMINGHAM, UK 

worldwide 

PROJECTS 

- 44 -

OVER 

worldwide imPRoving the liVes 

of more than one-and-a-half 

MILLION young people 

- WORLDWIDE PROJECTS - 


140 projects 

- 45 - 

64. MIDNIGHT BASKETBALL LEAGUE - LONDON, UK 

65. MIDNIGHT BASKETBALL - MILAN, ITALY 

66. “MIT PFERDEN STARK MACHEN” - ACHBERG, GERMANY 

67. MOVE&DO - STUTTGART, GERMANY 

68. PASA LA RED - MADRID, SPAIN 

69. PEACEPLAYERS INTERNATIONAL - CYPRUS 

70. PEACEPLAYERS INTERNATIONAL - NORTHERN IRELAND, UK 

71. PROGETTO POLISPORTIVA - MILAN, ITALY 

72. PROGETTO POLISPORTIVA NAPOLI - NAPLES, ITALY 

73. PROGETTO POLISPORTIVA ROMA - ROME, ITALY 

74. PUNCH - PARIS, FRANCE 

75. SPECIAL OLYMPICS - RUSSIA 

76. JOVENES ATLETAS - SPAIN 

77. STREET LEAGUE - LONDON, UK 

78. STREET LEAGUE - GLASGOW, UK 

79. STREET LEAGUE - LIVERPOOL, UK 

80. TENGO UN SUEÑO - SPAIN 

81. TRACK ACADEMY - LONDON, UK 

LATIN AMERICA & THE CARIBBEAN 

82. A GANAR - BUENOS AIRES, ARGENTINA 

83. BOLA PRA FRENTE - BRAZIL 

84. CLUB ATLETICO PLATENSE - LAPRIDA, ARGENTINA 

85. CLUB DEPORTIVO BARRACAS - GENERAL LAMADRID, ARGENTINA 

86. GOL DE LETRA - BRAZIL 

87. LA LIGA LIMAKIDS - LIMA, PERU 

88. LUTA PELA PAZ - RIO DE JANEIRO, BRAZIL 

89. SPORT FOR LIFE - ROSARIO, SANTA FE, ARGENTINA 

90. SPORTS IN UNDERDEVELOPED AREAS - MONTEVIDEO, URUGUAY 

91. SPORTS SANS FRONTIERES - PORT AU PRINCE, HAITI 

92. UNIÓN Y AMISTAD DE SAN ISIDRO - BUENOS AIRES, ARGENTINA 

93. VIRREYES HOCKEY - BUENOS AIRES, ARGENTINA 

NORTH AMERICA 

94. A’S AND ACES - NEW ORLEANS, USA 

95. A WORLD FIT FOR KIDS! - LOS ANGELES, USA 

96. AFTER-SCHOOL ALL-STARS CHICAGO - CHICAGO, USA 

97. AFTER SCHOOL ALL-STARS LA - LOS ANGELES, USA 

98. AFTER SCHOOL ALL STARS - MIAMI, USA 

99. AMERICA SCORES CHICAGO - CHICAGO, USA 

100. AMERICA SCORES LA - LOS ANGELES, USA 

101. AMERICA SCORES NEW YORK - NEW YORK CITY, USA 

102. AMERICAN YOUTH TABLE TENNIS - NEW YORK CITY, USA 

103. ASPHALT GREEN - NEW YORK CITY, USA 

104. BEAT THE STREETS - NEW YORK CITY, USA 

105. BELFONTE TALCOCY CENTER - MIAMI, USA 

106. BEYOND THE BALL - CHICAGO, USA 

107. BROTHERHOOD CRUSADE - LOS ANGELES, USA 

108. CHICAGO RUN - CHICAGO, USA 

109. CHICAGO YOUTH BOXING - CHICAGO, USA 

110. CITY SOCCER IN THE COMMUNITY - NEW YORK CITY, USA 

111. COMMUNITY WORKS OF LOUISIANA - NEW ORLEANS, USA 

112. DADE LACROSSE - MIAMI, USA 

113. ELEVATE - NEW ORLEANS, USA 

114. ENEIDA M. HARTNER ELEMENTARY SCHOOL - MIAMI, USA 

115. FIGHT BACK - NEW YORK CITY, USA 

116. FIRSTLINE SCHOOLS - NEW ORLEANS, USA 

117. GIRLS IN THE GAME - CHICAGO, USA 

118. HARLEM RBI - NEW YORK CITY, USA 

119. HOPE FOR MIAMI - MIAMI, USA 

120. I CHALLENGE MYSELF - NEW YORK CITY, USA 

121. KIDS IN SPORT - LOS ANGELES, USA 

122. METROSQUASH - CHICAGO, USA 

123. MGR FOUNDATION - CHICAGO, USA 

124. MIAMI DADE PARKS AND RECREATION - MIAMI, USA 

125. NEAR WEST SIDE CDC - CHICAGO, USA 

126. NEW HEIGHTS YOUTH - NEW YORK CITY, USA 

127. NEW ORLEANS OUTREACH - NEW ORLEANS, USA 

128. NEW ORLEANS RUGBY FOUNDATION - NEW ORLEANS, USA 

129. NFL YOUTH EDUCATION TOWN BOYS 

AND GIRLS CLUB - NEW ORLEANS, USA 

130. OUTSIDE THE RING OF CHAMPIONS - MIAMI, USA 

131. PLAY SOCCER - LOS ANGELES, USA 

132. PLAY RUGBY USA LA - LOS ANGELES, USA 

133. PLAY RUGBY USA NEW YORK - NEW YORK CITY, USA 

134. POWERPLAY NYC - NEW YORK CITY, USA 

135. QUALITY UNITED EDUCATION - MIAMI, USA 

136. RENEW - REINVENTING EDUCATION - NEW ORLEANS, USA 

137. ROW NEW YORK - NEW YORK CITY, USA 

138. SCHOOL OF BASKETBALL - MIAMI, USA 

139. SHAKE A LEG MIAMI - MIAMI, USA 

140. STREET SOCCER - LOS ANGELES, USA 

141. TOUCHING MIAMI WITH LOVE - MIAMI, USA 

142. TRIPLE THREAT - CHICAGO, USA 

143. UNITED SPORTS YOUTH LEAGUE - NEW YORK CITY, USA 

144. UP2US, COACH ACROSS AMERICA - USA 

145. URBAN INITIATIVES - CHICAGO, USA 

146. URBAN DOVE - NEW YORK CITY, USA 

147. WESTBANK WRESTLING - NEW ORLEANS, USA 

148. YOUTH RUN NOLA - NEW ORLEANS, USA 

149. YLC KICKS - NEW ORLEANS, USA

- OUR AMBASSADORS - 


LAUREUS 

AMBASSADORS 

Laureus Ambassadors are a select group of both current and retired sportsmen and women who 

have achieved sporting greatness or made significant contributions to the sporting community 

during their careers. They are recognised as role models and icons of success and have volunteered 

their services to support the work of the Laureus Sport for Good Foundation. 

Paul Accola Alpine Skiing 

Kurt Aeschbacher TV Personality 

Cecil Afrika Rugby 

Franziska van Almsick Swimming 

Natascha Badmann Triathlete 

Mansour Bahrami Tennis 

Robert Baker Golf 

Baschi Pop Singer 

Layne Beachley Surfing 

Kenny Beleay Trail Biker 

Verena Bentele Visually impaired Skiing 

Serge Betsen Rugby 

Miki Biasion Motor Racing 

Denise Bielmann Figure skating 

Ole Bischof Judo 

Stefan Blöcher Hockey 

Fredi Bobic Football 

Annabelle Bond Mountaineer 

Marco Bortolami Rugby 

Vicente del Bosque Football 

Martin Braxenthaler Paralympic Skiing 

Schalk Brits Rugby 

Schalk Burger Rugby 

Adolfo Cambiaso Polo 

Fabian Cancellara Cycling 

Jesús Carballo Gymnastics 

Jackie Chan Movie/Kung Fu 

Stéphane Chapuisat Football 

Almudena Cid Gymnastics 

Alex Corretja Tennis 

David Coulthard Formula 1 

Lawrence Dallaglio Rugby 

Lin Dan Badminton 

Deco Football 

Deshun Deysel Climbing 

Andrea Dovizioso Motorcycling 

Ernst Van Dyk Wheelchair racing 

Desiree Ellis Football 

Alessandro Fabian Triathlete 

Luis Figo Football 

Alejandra Garcia Flood Pole Vault 

Frank Fredericks Athletics 

Jan Frodeno Triathlete 

Martin Fuchs Equestrian 

Carlos Lima Fuente Athlete 

Danilo Gallinari Basketball 

Yvonne van Gennip Speed Skating 

Felix Gottwald Skiing 

Ruud Gullit Football 

Lara Gut Alpine Skiing 

Bryan Habana Rugby 

Eduardo Heguy Polo 

Tim Henman Tennis 

Kelly Holmes Athletics 

Pieter van den Hoogenband Swimming 

Edith Hunkeler Wheelchair racing 

Maria Höfl-Riesch Skiing 

Colin Jackson Athletics 

Butch James Rugby 

Ariella Kaeslin Athletics 

Elvira Khasyanova Synchronised Swimming 

Taig Khris Inline skating 

Christa Kinshofer Skiing 

Conny Kissling Free skiing 

Vitali Klitschko Boxing 

Wladimir Klitschko Boxing 

Daria Korobova Synchronised Swimming 

Janica Kostelic Skiing 

Nia Künzer Women’s Football 

Dr. Thomas Ladner Business Personality 

Christoph Langen Bobsleigh 

Henri Leconte Tennis 

Jens Lehmann Football 

Kathrin Lehmann Ice Hockey/Football 

Lennox Lewis Boxing 

Tegla Loroupe Long distance running 

Michael Lynagh Rugby 

Fabrizio Macchi Para Cycling 

Filippo Magnini Swimming 

Hermann Maier Skiing 

Matteo Manassero Golf 

Maurizio Margaglio Ice skating 

Ferran Martínez Basketball 

Juan Mata Football 

Baby Jake Matlala Boxing 

AP McCoy Horseracing 

Barry McGuigan Boxing 

Sarah Meier Figure Skating 

Elana Meyer Long distance running 

Meredith Michaels-Beerbaum Show jumping 

Roger Milla Football 

Juan de la Cruz Fernández Miranda Rugby 

- 46 - 

Nicolás Fernández Miranda Rugby 

Thomas Muster Tennis 

Umberto Pellizzari Free diving 

Manuela Pesko Snowboarding 

Santiago Phelan Rugby 

Bertrand Piccard Adventurer 

Barbara Fusar Poli Ice Skating 

Shaun Pollock Cricket 

Birgit Prinz Football 

Lucas Radebe Football 

John Robbie Rugby 

Todd Rogers Volleyball 

Maria Cecilia Rognoni Hockey 

Antonio Rossi Canoeing 

Nico Rosberg Formula 1 

David de Rothschild Eco Adventurer 

Rainer Maria Salzgeber TV Personality (Sports) 

Ryan Sandes Ultra Trail Runner 

Edwin van der Sar Football 

Christoph Sauser Mountain Biking 

Axel Schulz Boxing 

Ralf Schumacher Motor racing 

Nino Schurter Mountain Biking 

Pius Schwizer Equestrian 

Jochen Schümann Sailing 

Marcel Siem Golf 

Gian Simmen Snowboarding 

Emma Snowsill Triathlete 

Albert Soler Former Secretary of Sports 

Felix Sturm Boxing 

Alain Sutter Football 

Juan Ignacio Sánchez Basketball 

Michael Teuber Paralympic Cycling 

Anzhelika Timanina Synchronised Swimming 

Natalie du Toit Swimming 

Alessandro Troncon Rugby 

Cynthia Tshaka TV presenter 

Amaya Valdemoro Basketball 

Michael Vaughan Cricket 

Esther Vergeer Wheelchair Tennis 

Arantxa Sánchez Vicario Tennis 

André Villas-Boas Football 

Filippo Volandri Tennis 

Courtney Walsh Cricket

- FOUNDATION DIRECTORY - 


FOUNDATION 

DIRECTORY 

LAUREUS SPORT FOR GOOD NATIONAL FOUNDATIONS 

GLOBAL 

Laureus Sport for Good 

Foundation 

foundation@laureus.com 

www.laureus.com/foundation 

ARGENTINA 

Fundación Laureus Argentina 

ANA LIA SANTARELLI 

analia.santarelli@laureus.org.ar 

www.laureus.org.ar 

GERMANY 


Foundation Germany 

SIMONE MOLL 

simone.moll@laureus.de 

www.laureus.de 

ITALY 

Fondazione Laureus Italia Onlus 

SILVANA DE GIOVANNI 

silvana.degiovanni@fondazionelaureus.it 

www.laureus.it 

THE NETHERLANDS 

Laureus Foundation 

The Netherlands 

WENDY NAGEL 

wendy.nagel@laureus.nl 

www.laureus.nl 

ALL PHOTOGRAPHS PROVIDED BY GETTY IMAGES / LAUREUS. UNLESS OTHERWISE CREDITED. 

- 47 - 

SOUTH AFRICA 


Foundation Trust South Africa 

PRUDENCE FESTER 

pfester@ssisa.com 

www.laureus.co.za 

SPAIN 

Fundación Laureus España 

PAULA GARCIA VILLORA 

paula.garcia@laureus.es 

www.laureus.es 

SWITZERLAND 

Laureus Foundation 

Switzerland 

EVELYN FANKHAUSER 

evelyn.fankhauser@laureus.ch 

www.laureus.ch 

USA 


Foundation USA 

MATTHEW GESCHKE 

matthew.geschke@laureus.com 

www.laureususa.com

WITH THANKS 

The Laureus World Sports Academy would like to thank everyone who continues to support Laureus and helps us to achieve our goals. 

None of our work would be possible without our Patrons, Richemont and Daimler, who founded Laureus in 2000, and our Global 

Partners Mercedes-Benz and IWC Schaffhausen, who provide such unwavering support. 

The Academy also wishes to acknowledge the Laureus Country Patrons, whose commitment to the Sport for Good movement 

in their home countries is helping us to make a difference all over the world. We thank PruHealth in the United Kingdom, 

Ochsner Sport and J. Safra Sarasin in Switzerland, and Discovery in South Africa. 

LAUREUS ACADEMY MEMBER TONY HAWK HAS TRAVELLED THE WORLD 

PROMOTING THE LAUREUS SPORT FOR GOOD MESSAGE. KEEP UP TO DATE 

WITH HIS LAUREUS VISITS AND HIS OWN WORK ON TWITTER @TONYHAWK 

Donations to the Laureus Sport for Good Foundation can be made via our website www.laureus.com 

Email: foundation@laureus.com 460 Fulham Road, London SW6 1BZ 

This is the official magazine of the Laureus Sport for Good Foundation which is supported by its Global Partners 

Mercedes-Benz and IWC Schaffhausen. The Foundation is a global initiative of Richemont and Daimler. 

Registered in England and Wales No. 05083331. Registered Charity No. 1111364 

Editorial Director: Rasha Kawalit rasha.kawalit@laureus.com Published by Ratcliffe Fowler Design 

‘ sport can help kids find 

their way in life and GIVE 

them a voice in an EVER 

more challenging world ’ 

TONY HAWK 

LAUREUS ACADEMY MEMBER

Laureus

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