Laureus
OVER THE LAST 13 YEARS LAUREUS-SUPPORTED PROJECTS HAVE CHANGED THE LIVES OF more than one-and-a-half million YOUNG PEOPLE. SINCE ITS INCEPTION, LAUREUS HAS RAISED OVER €60 MILLION AND SUPPORTS MORE THAN 140 sport and development PROJECTS WORLDWIDE.
OVER THE LAST 13 YEARS LAUREUS-SUPPORTED PROJECTS HAVE CHANGED THE LIVES OF more than one-and-a-half million YOUNG PEOPLE. SINCE ITS INCEPTION, LAUREUS HAS RAISED OVER €60 MILLION AND SUPPORTS MORE THAN 140 sport and development PROJECTS WORLDWIDE.
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- SPIRIT OF SPORT -<br />
LAUREUS SPORT FOR GOOD FOUNDATION<br />
THE WORLD SWITCHES ON<br />
TO LAUREUS<br />
Spirit of Sport has boasted a sports-packed - but also<br />
glamorous – schedule in the first half of 2013. <strong>Laureus</strong>’<br />
monthly sports magazine programme, intended to reflect<br />
the year-round work of <strong>Laureus</strong>, its Ambassadors, the<br />
Academy and – crucially – the <strong>Laureus</strong> Sport for Good<br />
Foundation, is now seen by over 25 million viewers each<br />
month.<br />
In March, Rio de Janeiro hosted the 2013 <strong>Laureus</strong> World<br />
Sports Awards, and Spirit of Sport was on hand to bring<br />
viewers all the highlights and previously unseen, behind the<br />
scenes footage.<br />
Following on from the 2013 <strong>Laureus</strong> World Sports Awards,<br />
Spirit of Sport has continued to uncover the importance<br />
of sport in Rio de Janeiro with regular Brazilian themed<br />
packages. From riding the waves with legendary surfer,<br />
Pedro Scooby, to skateboarding with the professionals<br />
through the favelas and the city, the packages highlight the<br />
passion for sport across the city.<br />
Ahead of Wimbledon, Martina Navratilova was in Paris to<br />
give Spirit of Sport an exclusive interview and it was access<br />
all areas as Spirit of Sport took viewers behind the scenes to<br />
preview the preparations for the 2013 Formula One Season.<br />
COMING UP IN 2013<br />
Spirit of Sport covers some of the biggest events on the<br />
sporting calendar including the US Open tennis, IAAF<br />
Moscow World Championships and the Alfred Dunhill<br />
Links Championship. The team is also working with the<br />
International Olympic Committee putting together profiles<br />
of each of the three candidate cities for the 2020 Olympic<br />
Games – Madrid, Istanbul and Tokyo.<br />
- 42 -<br />
Exclusive content also includes interviews (including tennis<br />
star Ana Ivanovic), joining Bobby Charlton on a visit to the<br />
<strong>Laureus</strong> Sport for Good Foundation’s project in Hong Kong<br />
as well as following Academy Member Ian Botham as he<br />
walks across Sri Lanka to raise funds for the Foundation.<br />
‘ Since its introduction at the<br />
end of 2010, the Spirit of Sport<br />
magazine show has seen a<br />
significant uplift in <strong>Laureus</strong>’<br />
global<br />
coverage<br />
with widespread distribution<br />
driving this growth<br />
’<br />
GORDON LOTT<br />
MANAGING DIRECTOR, HAVAS SPORTS & ENTERTAINMENT<br />
Viewers can catch Spirit of Sport around the world.<br />
Broadcast partners include Star Sports, NBC’s Universal<br />
Sports Channel, SuperSport, Trace Sports, NTV and Dubai<br />
Sports Channel among many others…<br />
PREVIEW OF MERCEDES AMG PETRONAS FORMULA ONE TEAM<br />
– LEWIS HAMILTON (LEFT) AND NICO ROSBERG (RIGHT)
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