Laureus

OUR
VISION
FOR THE FUTURE
BY EDWIN MOSES, CHAIRMAN
LAUREUS SPORT FOR GOOD FOUNDATION
When Laureus was first established in 2000,
there was little widespread understanding
of how the power of sport could be used
to change society and improve people’s lives.
Today, thanks in part to the pioneering work of Laureus,
there is a real awareness among governments and
international agencies that sport can play a significant role
in helping them to achieve their objectives.
Over the years Laureus has developed an innovative concept
which has helped grassroots sport-based organisations
to function effectively, derived from the vision of Nelson
Mandela, the Patron of Laureus.
President Mandela told us in a speech he delivered at the
first Laureus World Sports Awards ‘Sport has the power to
change the world’ and subsequently the Laureus Sport for
Good Foundation was formed with the mission to fund and
promote the use of sport as a tool for social change.
Laureus today, as it was in the beginning, is still a funder of
community sports programmes around the world. Indeed
we have pumped more than €60 million into projects since
2000 and we currently support more than 140 projects
in 34 countries. But in recent years Laureus has gone far
beyond this and has pioneered significant innovations in the
sport for development world.
Without over-stating the case, I really see this as a
transformation of the Laureus Sport for Good Foundation as
we know it.
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TOP: LAUREUS ACADEMY CHAIRMAN EDWIN MOSES SHOWS HIS STYLE IN THE
OLYMPIC 400 METRES HURDLES SEMI-FINAL IN AUGUST 1984 IN LOS ANGELES
ON THE WAY TO HIS SECOND OLYMPIC GOLD MEDAL
BOTTOM: LAUREUS ACADEMY MEMBERS STEVE REDGRAVE, MICHAEL
JOHNSON & SEBASTIAN COE AT THE LAUREUS-SUPPORTED PROJECT TRACK
ACADEMY, UNITED KINGDOM
RIGHT: LAUREUS ACADEMY MEMBER TONY HAWK DURING A LAUREUS VISIT
TO ROCINHA, RIO DE JANEIRO