ANNUAL REPORT 09/10 - Forest and Wood Products Australia

24 | OPERATIONS
Sponsorship: Andrew Waugh’s visit
Target: architects, engineers, building designers, builders
and developers
Andrew Waugh, then partner of the London fi rm,
Waugh Thistleton, had achieved international acclaim by
designing the world’s tallest modern multi-storey timber
building – a nine-storey apartment complex in London.
Sponsoring Andrew’s visit to Australia to speak at the
Australian Timber Design Award events and become
involved in associated activities was an unparalleled
success. This generated enquiries for information relating
to multi-storey residential and commercial buildings from
a range of signifi cant businesses.
Through created events and arranged media interviews,
Andrew Waugh featured in 23 separate articles in
coverage that had an estimated media value of more
than $200,000.
FWPA ANNUAL REPORT 09/10
Sponsorship: Australian Timber Design Awards
Target: architects, building designers, engineers
In their tenth year, the Australian Timber Design Awards
are the premier recognition of timber design in Australia
and provide a platform for engaging with architects,
engineers and building designers.
These awards saw some 100 entries in 17 categories and
continued to promote the use of timbers as a functional,
attractive, cost-effective and environmentally rewarding
building material.
For the fi rst time they were structured as regional
presentations with four events: SA & WA, Vic & Tas, NSW
& ACT and Qld & NT. The Award winners and fi nalists
were featured in a full colour magazine.
Sponsorship: Sustainable House Day
Target: consumers
From relatively small beginnings, Sustainable House
Day has grown to become a Government-supported
initiative involving more than 183 houses Australia-wide
and attracting more than 30,000 visitors and extensive
media exposure.
Wood. Naturally Better. sponsorship resulted in
people visiting the houses receiving information on the
environmental benefi ts of wood and electronic and
broadcast media exposure.
Sponsorship: 2010 HIA Housing Awards
Target: builders, specifi ers
Wood. Naturally Better. sponsored the HIA Apartment
Project of the Year at this well-attended national event.
The category was chosen to help raise awareness of the
potential for using wood in multi-residential structures.
WorldSkills Australia National Competition
Target: tradespeople, builders
Wood. Naturally Better. was a sponsor of the
WorldSkills Australia National competition in which 497
competitors from all around Australia tested themselves
in 50 key skills and technologies.