May - the California Tourism Industry Website

B. Communications
B-1. Media Monitoring (Clippings and Publicity Calendar)
In May, Visit California Korea secured PR coverage in a total of 16 publications, with an
estimated circulation of 13,230,000 and an estimated advertising value of US$ 247,000.
VCA Korea distributed the following press release to key media representatives in Korea and
followed up to ensure coverage.
May 16: California Breakfast Locations in Napa
[Press Release Summary]
Preparing the body for hours of wine tasting along Silverado Trail or trekking the back roads of
Napa Valley’s vineyard-strewn mountains requires serious sustenance. Famed breakfast
sandwiches and green eggs and ham, as well as traditional winemakers’ breakfasts, are just
some of Napa Valley’s decadent and nutritious morning fare.
Bed, then breakfast
At Calistoga’s Chateau de Vie, bed and breakfast guests dig into a classic winemaker’s
breakfast consisting of fresh pastries, eggs
scrambled with fresh tarragon and triple
crème, brie and wild mushroom duxelles,
paired with a glass of Napa Valley
Chardonnay.
Downtown Napa’s Inn on First serves an
ever-changing breakfast menu including
herbed focaccia and eggs with basil aioli,
roast rosemary potato with soft baked eggs
and a roasted tomato tart. The Inn’s
proprietors ensure that returning guests enjoy
a new dish each day and every visit.
32