May - the California Tourism Industry Website
May - the California Tourism Industry Website
May - the California Tourism Industry Website
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When VC Korea will offer <strong>the</strong> two winning couples, for an additional AD cost of $5,000,<br />
Marie Claire has agreed to expand online exposure of CA travel to include an online<br />
banner ad, mobile ad & mobile Apps, e-DM distribution, SNS channel exposure (online<br />
community, blog, Facebook, and Twitter) including online content development for CA<br />
travel awareness as a top of mind travel destination for online visitors and mobile app users.<br />
C-2. Microsite – Consumer Online Event Development<br />
In order to leverage <strong>the</strong> above co-op promotion with Marie Claire and Asiana Airlines, VC<br />
Korea will conduct our own consumer event in <strong>the</strong> Microsite (CA Road) during <strong>the</strong> same<br />
co-op promotion period.<br />
Event Overview<br />
Event title: Top Summer Vacation Destinations in <strong>California</strong><br />
Target: 10s~ 40s students and office workers who will spend <strong>the</strong>ir summer vacation<br />
abroad<br />
Period: June 11 ~ July 22<br />
Event Outline<br />
The event landing page will feature a list of <strong>California</strong> top summer vacation<br />
destinations with descriptions and beautiful images. The viewer can select <strong>the</strong> one <strong>the</strong>y<br />
want to spend <strong>the</strong>ir vacation at this summer, and leave a comment about who <strong>the</strong>y want<br />
to be <strong>the</strong>re with. They can also share this with <strong>the</strong>ir friends via SNS plug-in tools. The<br />
winners will be drawn and presented prizes or giveaway from VC Korea.<br />
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