May - the California Tourism Industry Website

More documents

Recommendations

Info

Korea's international air passenger traffic surged 22.6% in April from a year earlier due to a sharp rise in visitors from Japan and other countries, and more Koreans going abroad. The number of international air passengers came to some 3.75 million, the highest number for the month of April, according to the Ministry of Land, Transport and Maritime Affairs. The previous record was reached in April 2011, when numbers hit 3.07 million. The Ministry attributed the growth to a rise in the number of Japanese visitors arriving in the country during the national holidays of Golden Week, and Koreans going overseas to places like Southeast Asia. Jin Air will launch regular flights to Yantai in Shandong Province, China from July 5. The route between Incheon and Yantai is the airline's 11th international flight. The budget airline will operate a B737-800 with 183 seats on the route four times a week on Monday, Thursday, Friday and Sunday. Jin Air is offering round-trip tickets from $90 to celebrate the launch. The airfare does not include fuel surcharges or taxes. Jeju Air will fly a new route between Incheon and Qingdao from June 22 to become Korea's first low-cost carrier to do so. The carrier is selling 20 round-trip tickets for $50 for each flight departing from June 22 to July 18. Korean Air has announced the launch of direct flights between Incheon International Airport, Seoul and Madrid, three flights per week on a B777-200 aircraft (total of 261 seats) and depart Seoul Incheon every Monday, Wednesday and Friday Asiana Airlines officially announced its connecting flight service launch between Gimhae and Incheon for international transit to further enhance passenger benefits and maximize the convenience of outbound travel departing from Busan and Youngnam province. Asiana Airlines will operate the service once in a day, departing for Incheon at 11:50 AM. 4
II. ACTIVITY UPDATE A. Travel Trade Marketing A-1. Major Sales Calls Mode Tour: S\ince Mode Tour is publishing summer special brochures, showcasing FIT tour products of all regions worldwide, VC Korea offered $500 for allocating California contents. Two main packages for San Francisco and Los Angeles were introduced along with the VC Korea Guidebook, logo and website URL. United Airlines: As United Airlines is planning to launch “United Vacations,” VC Korea had a meeting with Mr. BK Park to discuss the scheme. Agreed to launch it from September with key FIT travel agents and hold a FAM tour inviting the top sellers. VC Korea will offer partial AD fee and sales incentives through a sales contest. MK Tour: Following Pow Wow 2012, MK Tour had an opportunity to experience Mauiva’s West Wonder product, which includes most popular regions of California. As opposed to coach tours, Mauiva uses a private jet to reduce transportation time and increase traveler’s comfort, VC Korea and MK Tour had a discussion to promote the product with key MICE and high-end tour operators. Asiana Airlines: The 2 nd largest national carrier will kick off its daily flight between Seoul and Hawaii from July 10. Since many Koreans prefer to see as many as destinations when traveling to the US, Asiana Airlines will lauch “Hawaii-California” tour products with key trade partners. VC Korea helped develop the package by offering key attraction information. 5
Page 1 and 2: Korea Monthly Activity Report Visit
Page 3: E. Travel Trends The Yeosu Expo in
Page 7 and 8: A-3. California Booking Contest wit
Page 9 and 10: Tour Baksa 9
Page 11 and 12: Hana Tour 11
Page 13 and 14: Hana Youth 13
Page 15 and 16: YB Tour 15
Page 17 and 18: A-4. Asiana Airlines Co-op - Califo
Page 19 and 20: Lotte JTB 19
Page 21 and 22: Jau Tour 21
Page 23 and 24: Very Good Tour 23
Page 25 and 26: RedCap Tour 25
Page 27 and 28: Online Tour 27
Page 29 and 30: Tour Mania 29
Page 31 and 32: Top Travel 31
Page 33 and 34: B-2. Media FAM (1) Mr. BH Lee’s H
Page 35 and 36: (3) Taste of California Korean Medi
Page 37 and 38: C. Technology C-1. Co-op online pro
Page 39 and 40: When VC Korea will offer the two wi

May - the California Tourism Industry Website

Create successful ePaper yourself

Delete template?

Save as template?