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May - the California Tourism Industry Website

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B-2. Media FAM<br />

(1) Mr. BH Lee’s Hand Printing Ceremony at Walk of Fame, LA Hollywood <strong>California</strong>.<br />

Mr. BH Lee and Mr. SK Ahn, <strong>the</strong> two so-<br />

called “National Actors of Korea” will be<br />

invited by <strong>the</strong> production company,<br />

Looking East for a hand & foot printing<br />

ceremony at <strong>the</strong> Walk of Fame in front of<br />

Grauman’s Chinese Theatre on June 23.<br />

Details of <strong>the</strong> events planned are as follow:<br />

June 23:<br />

Hand & Foot Printing Ceremony,<br />

Walk of Fame<br />

Red Carpet Ceremony & Opening Ceremony<br />

VIP Reception<br />

June 23 to 24:<br />

Korean Film Festival at Grauman’s Chinese Theatre<br />

June 24:<br />

Korean Food Festival (Roy Choi is also invited)<br />

VC Korea has negotiated with Looking East to sponsor <strong>the</strong> accommodations for VIPs and<br />

staff of this ceremony, a total of 30 rooms for 4 nights, in exchange for VC’s exposure on<br />

official collaterals and all photos related to <strong>the</strong> event. The details of VC Korea’s expected<br />

level of exposure is included in <strong>the</strong> Project Brief. (Asiana Airlines will sponsor air tickets<br />

for <strong>the</strong> group) VC Korea is working with LA Inc to confirm <strong>the</strong> accommodation.<br />

VC Korea has been communicating with Look East Festival to ensure that <strong>the</strong> logo and<br />

URL are inserted into <strong>the</strong> official collaterals.<br />

<br />

33

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