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Why Business Wargaming? Better understand the forces at work in the marketplace and how they affect the business PProvide id ttop managers with ith experience i competitors tit llack k Gain the buy-in from top managers to act on this understanding and experience • Buy-in comes from confidence in assumptions and potential outcomes • Confidence comes from looking forward and responding to the potential discontinuities and surprises a company might face in the future marketplace A.T. Kearney 16/05.2008/20144m 12
Basic assumption is that the old rules don’t don t apply any more Hey they they’re re lighting their arrows! Can they do that? © 1997 Gary Larson A.T. Kearney 16/05.2008/20144m 13
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Page 5 and 6: 40% of companies integrate future-f
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Page 9: Business Wargaming - also called dy
Page 13 and 14: Wargaming is a powerful, risk risk-
Page 15 and 16: Wargames are typically played out o
Page 17 and 18: Business Wargaming can be applied f
Page 19 and 20: Changing Market Conditions Several
Page 21 and 22: Key Account Management Fast Moving
Page 23 and 24: What happens at a CEO Challenge? 3
Page 25 and 26: Applications have risen sharply sin
Page 27 and 28: All participants p p agree g that t
Page 29 and 30: If you would like to know more abou
Page 31: Contact Contact details Dr. Daniel

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