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Feedback of participants “We looked at us and the industry y through the eyes of our competitors and the marketplace. The world was really different and we began to understand why they sometimes didn’t do what we thought they might do.” ”We were shocked... We learned a lot." ”I have never understood why they never acted the way as we thought they would." would " Selection “We are now making our decisions quicker, better coordinated and a whole lot smarter”. ”One sale - which would have been lost previously - played for this simulation." (CEO) A.T. Kearney 16/05.2008/20144m 33
If you would like to know more about this topic, please have a look at our new book… Business Wargaming Securing Corporate Value Daniel F. Oriesek & Jan Oliver Schwarz Gower Publishing Limited - Hampshire, ISBN-13: 978-0-566-08837-7 Published in August g 2008. A.T. Kearney 16/05.2008/20144m 34
Page 1 and 2: „Business Business Wargaming“ W
Page 3 and 4: OOver the th last l t months, th we
Page 5 and 6: 40% of companies integrate future-f
Page 7 and 8: Let aside that many y companies p d
Page 9 and 10: Business Wargaming - also called dy
Page 11 and 12: Basic assumption is that the old ru
Page 13 and 14: Wargaming is a powerful, risk risk-
Page 15 and 16: Wargames are typically played out o
Page 17 and 18: Business Wargaming can be applied f
Page 19 and 20: Changing Market Conditions Several
Page 21 and 22: Key Account Management Fast Moving
Page 23 and 24: What happens at a CEO Challenge? 3
Page 25 and 26: Applications have risen sharply sin
Page 27: All participants p p agree g that t
Page 31: Contact Contact details Dr. Daniel

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