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Business Wargaming allows to anticipate the dynamics in the corporate environment and to prepare accordingly... Business Wargaming is not ... • A business school game with a finite number of lessons to be learned • A computer p simulation with answers built into the system • An off-the-shelf product, which is modified for each client and sold over and over again Business Wargaming … • Starts on a blank sheet of paper • Is designed for each client anew • Answers specific questions • Combines human decision making with quantitative measures • Allows managers to test strategies in a dynamic environment and see what happens • Saves time, money and grief as it allows tto prepare for f the th “unforeseen” “ f ” A.T. Kearney 16/05.2008/20144m 14
Wargaming is a powerful, risk risk-free free process for thinking about the future Players are likely to detect weaknesses or gaps in their own strategy NNew iinsights i ht are dderived i d concerning i already l d kknown and d not t ttotally t ll assessed d iissues Players understand possible competitor (re-)actions Players can prepare for unexpected events Players think creative about the future Players gain trust into the strategic plan Players Reduce risk Include management buy-in for future strategic plans A.T. Kearney 16/05.2008/20144m 15
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Page 5 and 6: 40% of companies integrate future-f
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Page 9 and 10: Business Wargaming - also called dy
Page 11: Basic assumption is that the old ru
Page 15 and 16: Wargames are typically played out o
Page 17 and 18: Business Wargaming can be applied f
Page 19 and 20: Changing Market Conditions Several
Page 21 and 22: Key Account Management Fast Moving
Page 23 and 24: What happens at a CEO Challenge? 3
Page 25 and 26: Applications have risen sharply sin
Page 27 and 28: All participants p p agree g that t
Page 29 and 30: If you would like to know more abou
Page 31: Contact Contact details Dr. Daniel

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