Global Challenges – Discover the Markets - Getrag
Global Challenges – Discover the Markets - Getrag
Global Challenges – Discover the Markets - Getrag
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<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
Regional consumer preferences & drivers<br />
NORTH AMERICA<br />
• ease of operation<br />
• comfort<br />
• good launch perfomance<br />
• behaviour follows fuel price<br />
EUROPE<br />
• control of drive<br />
• sensitivity for fuel economy<br />
• increasing comfort desire<br />
CHINA<br />
• cost as central factor, focus<br />
on vehicle sales price<br />
• preference for „western“ high<br />
performance vehicles, quality<br />
(status)<br />
3175 cc 2720 cc<br />
1770 cc 1635 cc<br />
1760 cc 1710 cc<br />
SOUTH AMERICA<br />
• cost as central factor<br />
1540 cc 1560 cc<br />
INDIA / SOUTH ASIA<br />
• cost, cost, cost<br />
• highest fuel price compared<br />
to purchasing power focus<br />
on fuel savings and cost of<br />
ownership<br />
• fuel economy<br />
JAPAN / KOREA<br />
• ease of operation<br />
• comfort<br />
• stop & go traffic<br />
1880 cc 1820 cc<br />
1660 cc 1540 cc<br />
avg. displacement [in cc]<br />
2012 2019<br />
(with reference to vehicle production region)<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
Source: IHS Automotive, August 2012 16
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