Global Challenges – Discover the Markets - Getrag
Global Challenges – Discover the Markets - Getrag
Global Challenges – Discover the Markets - Getrag
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<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
Bernd Eckl, Executive Vice President Sales, Marketing & Business Development<br />
GETRAG<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
<strong>Markets</strong> <strong>–</strong> global vehicle production (up to 6t)<br />
AMT Automatic CVT DCT EV MT<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
Source: IHS Automotive, August, 2012 3
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
<strong>Global</strong> Light Vehicle Sales<br />
Long-term growth in emerging markets only<br />
50<br />
45<br />
40<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
BRIC (excl. ASEAN)<br />
Mature <strong>Markets</strong><br />
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018<br />
Change 2011-2019<br />
BRIC +69%, CAGR = 6,8%<br />
Mature +18%, CAGR = 2,0%<br />
• Recovery of <strong>the</strong> mature markets after <strong>the</strong> financial crisis is steady,<br />
but <strong>the</strong> pre-crisis level can not be reached<br />
• The emerging markets will overtake mature markets sales volume in <strong>the</strong> next years (2015/16)<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
Source: IHS Spring Conference March 27th, 2012<br />
5
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
Go East to win <strong>the</strong> West<br />
Competitiveness<br />
▪ High volumes in East<br />
▪ <strong>Global</strong> supply chain<br />
advantages<br />
globally improved cost base<br />
Risk Management<br />
▪ Balance global<br />
market volatilities<br />
▪ <strong>Global</strong> capex<br />
utilization<br />
Market Share<br />
▪ Chinese OEMs increase<br />
global market share<br />
▪ Modular global product<br />
platform approach<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
6
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
GETRAG Functions<br />
new organisational structure since January 2012<br />
GETRAG<br />
M. Kotecha<br />
CEO<br />
Manufacturing<br />
J. McDonald<br />
EVP<br />
Purchasing<br />
YH. Lee<br />
EVP<br />
PD<br />
D. Lexa<br />
CTO<br />
Finance /IT<br />
M. McMillan<br />
CFO<br />
Sales<br />
B. Eckl<br />
EVP<br />
HR<br />
M. Günter<br />
VP<br />
QEHS<br />
O. Kunde<br />
VP<br />
Corporate<br />
Affairs<br />
U.Schneeweiss<br />
VP<br />
GFT<br />
K. O‘Neill<br />
COO<br />
GAP<br />
G. Spaulding<br />
CEO<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
8
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
GDP Growth by country (in percent)<br />
%<br />
18 MV<br />
per 1000<br />
people<br />
47 MV<br />
per 1000<br />
people<br />
564 MV<br />
per 1000<br />
people<br />
802 MV<br />
per 1000<br />
people<br />
• GDP Growth rates of emerging markets are expected to remain on a high level, motor vehicle<br />
density will increase significantly<br />
MV = Motor vehicles include cars, buses, and freight vehicles but do not include two‐wheelers<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne Source: IWF, Worldbank, September 2012<br />
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<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
GETRAG Regions (MT Manufacturing)<br />
Nanchang<br />
Halewood<br />
Cologne<br />
Rosenberg<br />
NEW:<br />
Sanand<br />
Ganzhou<br />
Yudu<br />
Bordeaux<br />
Neuenstein<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
11
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
GETRAG Regions (DCT Manufacturing)<br />
Kechnec<br />
NEW:<br />
Nanchang<br />
Bari<br />
Neuenstein<br />
Irapuato<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
12
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
GETRAG Regions (Engineering Centres)<br />
Göteborg<br />
Cologne<br />
Nanchang<br />
NEW:<br />
Shanghai<br />
Sterling Heights<br />
Untergruppenbach<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
13
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
<strong>Markets</strong> <strong>–</strong> CO 2 Legislation<br />
worldwide emission standards and developments<br />
l / 100km<br />
CO2 g/km<br />
250<br />
8,6<br />
(7,5)<br />
200<br />
EU PC<br />
6,4<br />
(5,7)<br />
150<br />
166<br />
US CAFE PC<br />
US CAFE LT/MDV<br />
JAPAN<br />
CHINA PC<br />
4,3<br />
(3,8)<br />
100<br />
114<br />
95<br />
100<br />
95<br />
2,1<br />
(1,9)<br />
50<br />
gasoline<br />
(diesel)<br />
0<br />
2010 2015 2020 2025<br />
PC = passenger car<br />
LT/LDT = light trucks (pick‐up, van, SUV) MDV = Medium duty vehicle<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
Source: Transmission Report 2012, Supplier Business<br />
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<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
<strong>Markets</strong> <strong>–</strong> From Manuals to Auto<br />
<strong>Global</strong> shares of transmission types by region (vehicle production)<br />
0,5 % Hybrid<br />
2,0 % Hybrid<br />
0,1 % Hybrid<br />
3,5 % Hybrid<br />
7,3 % Hybrid<br />
1,0 % Hybrid<br />
AMT Automatic CVT DCT EV MT<br />
(includes vehicles up to 6t)<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne Source: IHS Automotive, August 2012<br />
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<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
Regional consumer preferences & drivers<br />
NORTH AMERICA<br />
• ease of operation<br />
• comfort<br />
• good launch perfomance<br />
• behaviour follows fuel price<br />
EUROPE<br />
• control of drive<br />
• sensitivity for fuel economy<br />
• increasing comfort desire<br />
CHINA<br />
• cost as central factor, focus<br />
on vehicle sales price<br />
• preference for „western“ high<br />
performance vehicles, quality<br />
(status)<br />
3175 cc 2720 cc<br />
1770 cc 1635 cc<br />
1760 cc 1710 cc<br />
SOUTH AMERICA<br />
• cost as central factor<br />
1540 cc 1560 cc<br />
INDIA / SOUTH ASIA<br />
• cost, cost, cost<br />
• highest fuel price compared<br />
to purchasing power focus<br />
on fuel savings and cost of<br />
ownership<br />
• fuel economy<br />
JAPAN / KOREA<br />
• ease of operation<br />
• comfort<br />
• stop & go traffic<br />
1880 cc 1820 cc<br />
1660 cc 1540 cc<br />
avg. displacement [in cc]<br />
2012 2019<br />
(with reference to vehicle production region)<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
Source: IHS Automotive, August 2012 16
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
Attributes per region<br />
attributes<br />
MT AMT AT DCT CVT regional weighting<br />
low<br />
high<br />
cost ++ + 0 0 ‐<br />
fuel economy 0 + + ++ +<br />
weight ++ + 0 0 ‐<br />
driveability<br />
performance<br />
0 ‐ + ++ +<br />
comfort 0 ‐‐ + + +<br />
UNITED STATES<br />
EUROPE<br />
JAPAN<br />
CHINA<br />
INDIA<br />
SOUTH AMERICA<br />
UNITED STATES<br />
EUROPE<br />
JAPAN<br />
CHINA<br />
INDIA<br />
SOUTH AMERICA<br />
UNITED STATES<br />
EUROPE<br />
JAPAN<br />
CHINA<br />
INDIA<br />
SOUTH AMERICA<br />
UNITED STATES<br />
EUROPE<br />
JAPAN<br />
CHINA<br />
INDIA<br />
SOUTH AMERICA<br />
UNITED STATES<br />
EUROPE<br />
JAPAN<br />
CHINA<br />
INDIA<br />
SOUTH AMERICA<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
++ excellent + very good 0 OK, accepted<br />
‐ disadvantage ‐‐ extreme disadvantage<br />
17
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
GETRAG Products<br />
Platform Strategy<br />
• global<br />
• cross-functional<br />
• platforms organised according architectures:<br />
MT and DCT with different torque segments<br />
• platforms benefit from central core<br />
organisation<br />
• foster simultaneous engineering approach<br />
• project approach within each platform<br />
Modular Kit<br />
Modularity and communality<br />
• common subsystems across architectures<br />
• harmonise manufacturing processes<br />
• lean development approach<br />
• flexibility in subsystems addressing individual<br />
customer requirements<br />
• optimised time to market<br />
• reduced development costs<br />
• lower investments<br />
• economies of scale<br />
• competitiveness<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
19
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
Summary<br />
• Manual to Auto <strong>–</strong> continued high importance of DCT technology<br />
not only volumes but significant increase of revenues<br />
• Fur<strong>the</strong>r <strong>Global</strong>isation - GETRAG is growing globally<br />
functional organisation to ensure global synergies<br />
improved competitiveness<br />
• Consequent Extension of China footprint as core element of Corporate<br />
strategy<br />
increasing volumes<br />
Engineering Centre in China<br />
• Concentration on Transmission Business - product strategy according<br />
global platforms and modular kits<br />
• Risk Management in Volatile Environment - perform global risk<br />
management to hedge against volatile environment<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne<br />
21
<strong>Global</strong> <strong>Challenges</strong> <strong>–</strong> <strong>Discover</strong> <strong>the</strong> <strong>Markets</strong><br />
Bernd Eckl, Executive Vice President Sales, Marketing & Business Development<br />
GETRAG<br />
© GETRAG, GETRAG Drivetrain Forum, 2012-09-25, Cologne
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