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DECODING XUVI’S<br />
CHARACTER…<br />
Now think of it, if Xuvi were a real person what would she be<br />
like? In the next few slides we decode Xuvi’s life.<br />
We need to remember that our consumers should be able to<br />
aspire to be like Xuvi and at the same time, Xuvi’s reality cannot<br />
be too alienated from their own.<br />
Xuvi has to be someone who comes from the same background<br />
and easily relatable, at the same time, she is a distant girl in<br />
terms of the way she handles life.
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