BRAND SOLUTIONS
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SPACE SELLING IS OUT!<br />
<strong>SOLUTIONS</strong> ARE IN!<br />
Most media companies have started creating their own<br />
solutions team now.<br />
Mostly a solutions team comprises ideation experts, creative<br />
designers and copywriters – people who can take a brand<br />
problem and transform it into an idea that drives<br />
engagement.<br />
Depending on the nature of the media house – a brand<br />
solutions team might include a producer, a director, a sound<br />
engineer, a client servicing manager, a photographer etc.
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