BRAND SOLUTIONS
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
SO HOW DOES IT WORK?<br />
The primary job of a brand solutions team is to:<br />
• Identify the brand problem<br />
• Identify the essence of a brand<br />
• Understand its consumer base<br />
• Identify the micro market the brand is trying to target<br />
• Identify a creative idea that can best capture the<br />
imagination of the micro market and stimulate it<br />
• Build a story around that creative idea<br />
• Fit that idea into a series of media vehicles<br />
• Implement the idea through the media vehicles.
Change language