FOCusof ARTIST

Global
Beauty
When it comes to beauty, Korea is years ahead, producing new technologies,
ingredient discoveries and skincare innovation long before
the rest of the world. From BB Creams to eyelash extensions, Korea
is responsible for introducing some of the biggest beauty crazes of
the past few years, and as we look for the next big skin care/cosmetic
trends, the global beauty spotlight shines bright on Seoul, South Korea.
As a leader in luxury Korean skincare, Amarte is poised to bridge the
gap between Seoul and the US in a perfect “East meets West” synergy.
With a deep understanding of ancient Eastern skin care philosophy and
Western dermatological aesthetics, Amarte products are designed to
bring clarity, brilliance and beauty to every woman’s skin. Formulated
with unique ingredients and advanced technologies, Amarte’s multistep
ritual cleanses, hydrates, rejuvenates and protects to reveal youthful,
radiant skin.
Dr. Craig Kraffert is a board certified dermatologist and President of
Amarte, the premiere luxury skin care line that combines Korean skin
care philosophy with American dermatology to create a beautiful and
scientific skin care ritual. He is also the founder of DermStore.com and
owner of Redding Derm, where he specializes in both aesthetic and
clinical dermatology.
Trained as a biochemist and cell biologist, Dr. Kraffert began his career
in biomedical research at Scripps Institute in La Jolla, California
then studied medicine at UCLA and chose to intern in Surgery at UCLA
Medical Center. Dr. Kraffert’s dermatology residency at the University of
Miami in Florida allowed him to benefit from what is consistently considered
one of the world’s most prestigious and desirable dermatology
training programs.
As a scientist, skin care expert and entrepreneur, Dr. Kraffert discovered
the technology behind Amarte products at the renowned Bio Regional
Innovation Center at Seowon University in Korea. He recognized Korea’s
remarkable aptitude for scientific innovation and saw Amarte was
a young product line with innovation not yet seen in the Unites States.
Determined to introduce this innovation to the West, Dr. Kraffert formed
an international management team dedicated to creating extraordinary
skin care products to further improve the original Korean formulations
and customize products for the American market. Under Dr. Kraffert’s
direction, Amarte is defining the global standard for innovative, quality
skin care systems that promote the wellness and the natural beauty of
your skin. Amarte is a skin care system that is more than a fusion of
East and West – It is also a symbol of beauty and science intertwining,
and the celebration of an enjoyable daily ritual.
Dr. Kraffert is passionate about all aspects of dermatology. He sees
patients five full days per week and views his mission as becoming the
embodiment of the “Renaissance dermatologist,” constantly striving to
achieve excellence at all aspects of dermatology for the benefit of his
patients. Dr. Kraffert’s clinical offices contain more than twenty fully
equipped exam and treatment rooms, offering a complete spectrum
of modern general and aesthetic dermatology services as well as laser
services, skin care consultation, phototherapy, dermatopathology
and micrographic (Mohs) surgery. Dr. Kraffert is involved in research
projects both for industry and independently. He lectures frequently
in academic and industry forums, and has been especially active in
California dermatology, recently serving as the President of CalDerm,
the California Society of Dermatology & Dermatologic Surgery, which
he holds the primary responsibility for renaming.
Dr. Kraffert’s entrepreneurial spirit led to the founding of DermStore.
com in 1999. His vision and management brought tremendous success
to the brand, which he then sold in 2007 to allow time for his pursuit of
additional entrepreneurial ventures, like Amarte Cosmetics.
92 FOCUS of SWFL 2013