The new Panamera - Mark Motors of Ottawa

Concept
When you need a solution, it’s always best to start by looking within.
The brief did not specify a saloon. Nor did it specify a four-seater,
or even all-wheel drive. It specified a Porsche. Sportscar technology
for four. The new Panamera.
We have absolutely no experience when it comes to building large, heavy saloons.
How fortunate.
The Panamera model range.
What can a car manufacturer
with such a small market share
worldwide have to say about
luxury saloons? Good question.
It’s true that life sometimes has
to be taken very seriously, but
not necessarily everywhere
and all of the time. It’s good to
lighten up and relax a little.
Look at things in an original
way. Think differently.
Not everyone who achieves
success should feel bound by
convention. A few reject the
norms and constraints of
society and view things from
a new perspective: open,
surprising, agile and inquisitive.
Consequently, a refreshing
change is happening within the
automotive luxury and premium
classes. Suddenly, luxury is
losing its association with the
mundane and the premium
class is no longer home to
narrow thinking.
Luxury needn’t mean cumber-
some – it can mean dynamic
instead. This is our definition
of luxury. Let’s call it ‘dynamic
luxury’ – because sportiness
is more important to us than
anything else. It’s about a car
that you would want to drive,
as well as be driven in. That’s
why we’ve developed the new
Panamera. It’s that simple.
And that’s actually nothing new
for Porsche.
It’s not about coupés, nor is it
even about saloons. After all,
in the sporty luxury saloon
and coupé segments, driving,
as we understand it, now
seems to mean something else.
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Perhaps it’s a slight exaggera-
tion, but let’s simply call it
functional mobility. Getting
from A to B, where A and B
seem to be more important
than the road in between.
Some believe that the sound
of the road is nothing to savour
and that soft seats are as
essential as ride comfort.