ECR AP - The need for collaboration - ECR Community
ECR AP - The need for collaboration - ECR Community
ECR AP - The need for collaboration - ECR Community
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<strong>ECR</strong> <strong>AP</strong> Knowledge and People Excellence - Learning across<br />
Boundaries - <strong>The</strong> Consumer Goods Sector Executive Development Programme<br />
New dates <strong>for</strong> the 2012-2013 session<br />
26-30 November 2012: First Module at INSEAD Campus,<br />
Singapore<br />
Academic Research / Case Studies & Industry Speakers, Discussion,<br />
Simulations, Workshops & Field Trips (Field Trips<br />
focusing on Store Visits exploring the peculiarities of mature<br />
European markets)<br />
18-22 March 2013: Second Module at INSEAD Campus,<br />
France<br />
Academic Research / Case Studies & Industry Speakers, Discussion,<br />
Simulations, Workshops & Field Trips (Field Trips<br />
focusing on Asian Supply Chain processes and Store Visits of<br />
Asian markets)<br />
My name is Stephanie Penning and I have been working with the<br />
<strong>ECR</strong> EU Learning & Development Initiatives <strong>for</strong> over eight<br />
years – firstly developing the framework <strong>for</strong> the national learning<br />
programmes; then becoming the manager (now development director)<br />
<strong>for</strong> the global executive development programme.<br />
Over the years, this programme has developed into the “<strong>ECR</strong><br />
LaB: Leading across Boundaries Programme” that we know<br />
today. <strong>ECR</strong> <strong>AP</strong> People Excellence Committee is an integral part<br />
of the Steering Committee that stewards the development of a<br />
relevant curriculum and it will be the first time in 2012 that one<br />
week of the program will be held in Asia in Singapore.<br />
Its predecessor (the “Progressive Management Programme”)<br />
hosted 100 delegates from the Consumer Goods Sector through<br />
interactive modules focusing on subjects relating to the whole<br />
Consumer Value Chain. <strong>The</strong>se delegates now <strong>for</strong>m the <strong>ECR</strong><br />
Alumni, who, in their turn, assist the development team to shape<br />
the <strong>ECR</strong> LaB Programme of today.<br />
As with all <strong>ECR</strong> initiatives, the <strong>ECR</strong> LaB Programme is itself a<br />
<strong>collaboration</strong> – between the <strong>ECR</strong> Executive Board and LaB<br />
Team, with the world-renowned INSEAD Business School, plus<br />
leading companies in the Consumer Goods Sector.<br />
<strong>The</strong> <strong>ECR</strong> LaB Programme is...<br />
� <strong>for</strong> high-potential executives in Consumer Goods companies;<br />
� <strong>for</strong> crossing new boundaries: within companies; with<br />
trading partners - globally<br />
� a ‘LaBoratory’: an exploratory environment – to discover<br />
& try out new ideas<br />
� an analysis of the Key Leadership Duality – change what<br />
<strong>need</strong>s to change; keep what works<br />
� a transition towards delegates’ own visions – from studying<br />
ideas of others’<br />
� complements company leadership programmes – a joint<br />
experience <strong>for</strong> delegates from different companies, <strong>for</strong>ging<br />
strong relationships during (and after) the Programme<br />
I continue to work with this Programme as I believe it is fundamental<br />
in supporting Consumer Goods companies to prepare their<br />
high-potential executives to become their Leaders of the Future –<br />
placing their companies at the top of the Sector.<br />
Previous delegates have gained many, many benefits<br />
and have become strong ambassadors of the<br />
Programme, commenting:<br />
“I am creating a step-change in Category Management<br />
in Central Europe, using Consumer Insights<br />
and Fair Process concepts learned during<br />
the Programme - in <strong>collaboration</strong> with a Supplier<br />
met on the Programme, then with other Suppliers.”<br />
Anna from Tesco in Poland<br />
“Having already created a collaborative Task<br />
Force with a Retailer during the Programme, use<br />
our insights and time in store, then work on ranges,<br />
planograms, etc. Implement this elsewhere,<br />
creating a pool of global experts to work with our<br />
customers.” Jon from Coca-Cola in Great<br />
Britain<br />
“After this Programme, I can now be a Strategic<br />
Change Agent in my company, developing differentiating<br />
policies, becoming consumer- led every<br />
day!” Paolo from Barilla in Italy<br />
For more in<strong>for</strong>mation, or to book yourself, a colleague<br />
or a member of your team on this unique Programme,<br />
please contact Ivett Katalin Nagy on ivett@ecr-all.org<br />
or directly to me, Stephanie Penning, on Stephanie.penning@ecreurope.com<br />
or +39 349 243 3706.<br />
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