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ECR AP - The need for collaboration - ECR Community

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<strong>ECR</strong> <strong>AP</strong> Knowledge and People Excellence - Learning across<br />

Boundaries - <strong>The</strong> Consumer Goods Sector Executive Development Programme<br />

New dates <strong>for</strong> the 2012-2013 session<br />

26-30 November 2012: First Module at INSEAD Campus,<br />

Singapore<br />

Academic Research / Case Studies & Industry Speakers, Discussion,<br />

Simulations, Workshops & Field Trips (Field Trips<br />

focusing on Store Visits exploring the peculiarities of mature<br />

European markets)<br />

18-22 March 2013: Second Module at INSEAD Campus,<br />

France<br />

Academic Research / Case Studies & Industry Speakers, Discussion,<br />

Simulations, Workshops & Field Trips (Field Trips<br />

focusing on Asian Supply Chain processes and Store Visits of<br />

Asian markets)<br />

My name is Stephanie Penning and I have been working with the<br />

<strong>ECR</strong> EU Learning & Development Initiatives <strong>for</strong> over eight<br />

years – firstly developing the framework <strong>for</strong> the national learning<br />

programmes; then becoming the manager (now development director)<br />

<strong>for</strong> the global executive development programme.<br />

Over the years, this programme has developed into the “<strong>ECR</strong><br />

LaB: Leading across Boundaries Programme” that we know<br />

today. <strong>ECR</strong> <strong>AP</strong> People Excellence Committee is an integral part<br />

of the Steering Committee that stewards the development of a<br />

relevant curriculum and it will be the first time in 2012 that one<br />

week of the program will be held in Asia in Singapore.<br />

Its predecessor (the “Progressive Management Programme”)<br />

hosted 100 delegates from the Consumer Goods Sector through<br />

interactive modules focusing on subjects relating to the whole<br />

Consumer Value Chain. <strong>The</strong>se delegates now <strong>for</strong>m the <strong>ECR</strong><br />

Alumni, who, in their turn, assist the development team to shape<br />

the <strong>ECR</strong> LaB Programme of today.<br />

As with all <strong>ECR</strong> initiatives, the <strong>ECR</strong> LaB Programme is itself a<br />

<strong>collaboration</strong> – between the <strong>ECR</strong> Executive Board and LaB<br />

Team, with the world-renowned INSEAD Business School, plus<br />

leading companies in the Consumer Goods Sector.<br />

<strong>The</strong> <strong>ECR</strong> LaB Programme is...<br />

� <strong>for</strong> high-potential executives in Consumer Goods companies;<br />

� <strong>for</strong> crossing new boundaries: within companies; with<br />

trading partners - globally<br />

� a ‘LaBoratory’: an exploratory environment – to discover<br />

& try out new ideas<br />

� an analysis of the Key Leadership Duality – change what<br />

<strong>need</strong>s to change; keep what works<br />

� a transition towards delegates’ own visions – from studying<br />

ideas of others’<br />

� complements company leadership programmes – a joint<br />

experience <strong>for</strong> delegates from different companies, <strong>for</strong>ging<br />

strong relationships during (and after) the Programme<br />

I continue to work with this Programme as I believe it is fundamental<br />

in supporting Consumer Goods companies to prepare their<br />

high-potential executives to become their Leaders of the Future –<br />

placing their companies at the top of the Sector.<br />

Previous delegates have gained many, many benefits<br />

and have become strong ambassadors of the<br />

Programme, commenting:<br />

“I am creating a step-change in Category Management<br />

in Central Europe, using Consumer Insights<br />

and Fair Process concepts learned during<br />

the Programme - in <strong>collaboration</strong> with a Supplier<br />

met on the Programme, then with other Suppliers.”<br />

Anna from Tesco in Poland<br />

“Having already created a collaborative Task<br />

Force with a Retailer during the Programme, use<br />

our insights and time in store, then work on ranges,<br />

planograms, etc. Implement this elsewhere,<br />

creating a pool of global experts to work with our<br />

customers.” Jon from Coca-Cola in Great<br />

Britain<br />

“After this Programme, I can now be a Strategic<br />

Change Agent in my company, developing differentiating<br />

policies, becoming consumer- led every<br />

day!” Paolo from Barilla in Italy<br />

For more in<strong>for</strong>mation, or to book yourself, a colleague<br />

or a member of your team on this unique Programme,<br />

please contact Ivett Katalin Nagy on ivett@ecr-all.org<br />

or directly to me, Stephanie Penning, on Stephanie.penning@ecreurope.com<br />

or +39 349 243 3706.<br />

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