ECR AP - The need for collaboration - ECR Community

New Members: British Telecom, SAP
Operating globally, delivering locally –
BT continues to grow in Asia Pacific
In September 2010, BT Global Services
announced an ambitious, 3 year investment
programme for Asia Pacific which
outlined several goals – to support our customers, double the size
of our business and to win new customers. Half way through the
rollout, BT has delivered on its promises.
With a major increase in headcount, the setting up of new customer
technology showcases, and a new portfolio of products and value-added
services, the company is showing solid growth. As they
embark on the second phase, Kevin Taylor, President Asia Pacific
BT Global Services, explains.
“We are halfway into our investment programme and have a
strong foundation from which to further accelerate our growth.
Winning Telecom Asia’s ‘Best Managed Service Provider’ for the
third year running is a fantastic achievement for BT – and we intend
to put that leadership into practice in our ongoing support, not
only for global multinational organisations expanding into the
region, but for local multinationals going global.
We have hired 300 new staff across Asia Pacific – especially in
the key markets of China, India, Australia, Singapore, Hong Kong
and Japan –to ensure we have the right talent and respected local
leadership to strengthen how we engage with our customers.
We have rolled out a portfolio of 20 new products and services in
Asia Pacific, which means that our customers can now access the
As market leader in enterprise application
software, SAP (NYSE: SAP) helps companies
of all sizes and industries run better.
From back office to boardroom, warehouse
to storefront, desktop to mobile device –
SAP empowers people and organizations to
work together more efficiently and use
business insight more effectively to stay
ahead of the competition. SAP applications
and services enable more than 183,000 customers (includes customers
from the acquisition of Sybase) to operate profitably, adapt
continuously, and grow sustainably. For more information, visit
www.sap.com.
As market leader in enterprise application software, SAP (NYSE:
SAP) helps companies of all sizes and industries run better.
Founded in 1972, SAP (which stands for "Systems, Applications,
and Products in Data Processing") has a rich history of innovation
and growth as a true industry leader. Today, SAP has sales and
development locations in more than 50 countries worldwide. SAP
applications and services enable more than 183,000 customers
worldwide to operate profitably, adapt continuously, and grow
sustainably.
From back office to boardroom, warehouse to storefront, desktop
to mobile device, SAP empowers people and organizations to
work together more efficiently and use business insight more ef-
same standardised portfolio whether they are in Shanghai, Sydney
or Sao Paulo. In addition we have continued to expand our professional
services arm in region to offer business led solutions.
Six customer technology showcases have been launched in Beijing,
New Delhi, Hong Kong, Singapore, Shanghai and Sydney,
enabling our customers to experience and interact with our innovative
solutions and capabilities firsthand.
We outlined our business sector growth plan in the areas of: global
banking and financial services; government and health; consumer
packaged goods; and global commerce. And we’ve made great
progress against that commitment with several major deals signed
over the last 12 months.
In the CPG and Retail industry we are proud to be a Council
Member of ECR APAC, and commit to help drive the Collaboration
and Visibility agendas through the Thought Leadership and
Solutions we bring. At the heart of this is helping organisations to
get more from their Networks in solving real business issues.
2011 has been a year of transformation for BT in Asia Pacific.
Against a challenging business backdrop, we listened to our customers
and we delivered against a clear set of goals.
As we embark on the second half of our three year journey, it remains
clear that companies are continuing to seek growth into -
and out of - Asia. At BT we are learning a lot from our own experiences
as well as those of our customers, and looking forward to
strengthening our reputation as a networked IT services leader.”
fectively to stay ahead of the competition. We do this by extending
the availability of software across on-premise installations, ondemand
deployments and mobile devices.
We believe that the power of our people, products, and partners
unleashes growth and creates significant new value for our customers,
SAP, and ultimately, entire industries and the economy at
large.
Our mission is to help companies of all sizes and industries to run
better. Our vision is to help the world run better.
In Asia Pacific, SAP is a market leading provider of business software
to the consumer products and retail industries. With over
90% of the leading global consumer products companies leveraging
SAP technology we are extremely well placed to drive value
for ECR Asia member organisations. With 5 market categories
covering Applications, Database and Technology, Cloud, Mobility
and Analytics, SAP can support businesses to not only grow but to
innovate.
Claude Ringuet is the Vice President for APJ for Consumer Industries.
This portfolio covers consumer products, retail and wholesale
industries. Claude has a background in management consulting
and working directly in industry as a CIO for a global 3PL as
well as business strategy leader at The Campbell Soup Co.
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