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POPULAR SCIENCE 363<br />
electrical effects are inventions<br />
of the builders and so<br />
intricate is the wiring that<br />
more than two months was<br />
required to make the electrical<br />
connections alone,<br />
and about two hundred<br />
thousand feet of wire was<br />
used for the purpose.<br />
Above the picture itself<br />
is an arrangement of lights<br />
by w'hich the names of<br />
various business houses of<br />
the city may be displayed.<br />
The sign is one of a number<br />
to be placed in various<br />
cities for the purpose of advertising<br />
the leading merchants,<br />
but the one described<br />
is by far the most<br />
elaborate and is recognized<br />
as one of the most costly<br />
electrical displays of the character in the<br />
world.<br />
The use of electric lighting for private<br />
advertising purposes is becoming<br />
so general that little surprise is shown<br />
by the public at any ordinary exhibit.<br />
But such pieces as this are not yet com-<br />
^-•rf^^<br />
Cl.OSK ViKW OF TlIK WrkCK.<br />
Hnvof wrodfiht by the Pacific's unruly billows.<br />
How till-<br />
Falling uf Grkat Pier.<br />
high rollers wrecked the long: beach dock.<br />
mon. Manufacturers of these signs<br />
claim, however, that their industry is yet<br />
in its infancy and that greater wonders<br />
are to come. It is easily believable in<br />
view of the swift development so far.<br />
WRECK OF ONE HUNDRED<br />
THOUSAND DOLLAR PIER<br />
HTHE huge double-decked pier at Long<br />
Beach, California, was wrecked early<br />
in July by heavy seas which literally beat<br />
it to pieces. The strange feature of this<br />
wreck is that though the rollers were of<br />
unprecedented height there were no high<br />
wind or earthquakes reported to account<br />
for them. The tiiree photographs give a<br />
complete story of the disaster as one of<br />
them was taken as the structure fell, the<br />
second immediately afterwards and the<br />
third is a close view of the break showing<br />
the resistless impact of the waves. This<br />
pier was constructed a few years ago of<br />
]Mne piling and in addition to this caissons<br />
filled with concrete were uscil, but<br />
the latter were far from satisfactory.<br />
The action of the salt water is supjiosetl<br />
to have injured the cement for it is reported<br />
that some of the concrete piers<br />
were crumbling away in the miildle before<br />
the crasii came.<br />
Fortunately no lives were lost, as<br />
pleasure seekers had been warned off<br />
the pier at the approach of the high<br />
rollers.
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