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Donal Crilly (LBS) -- An Introduction to Fuzzy Set QCA - Usc

Donal Crilly (LBS) -- An Introduction to Fuzzy Set QCA - Usc

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Faking it or Muddling Through? Decoupling in<br />

Response <strong>to</strong> Stakeholder Pressures (<strong>Crilly</strong>, Zollo &<br />

Hansen)<br />

Aim: To understand why some firms implement CSR<br />

policy consistently whereas others decouple (adopt<br />

without implementing)<br />

• Data: 359 interviews across 17 firms and their<br />

stakeholders, social performance data<br />

• Why <strong>QCA</strong>? Useful for identifying how<br />

characteristics of firms and their environments<br />

combine <strong>to</strong> shape firms’ responses<br />

• Why fs<strong>QCA</strong>? Distinction between<br />

implementation/decoupling is not binary

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