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Donal Crilly (LBS) -- An Introduction to Fuzzy Set QCA - Usc

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<strong>Introduction</strong> <strong>to</strong> <strong>Fuzzy</strong>-<strong>Set</strong><br />

<strong>An</strong>alysis<br />

<strong>Donal</strong> <strong>Crilly</strong><br />

London Business School<br />

Presentation for <strong>QCA</strong> PDW, Orlando, 2013


Source: Marx et al. (2012)<br />

Rapid increase<br />

in number of<br />

articles using<br />

fuzzy set<br />

analysis (fs<strong>QCA</strong>)


Not all Democracies 1 are Equal.<br />

1<br />

Or most other things social scientists care about


Why <strong>Fuzzy</strong> <strong>Set</strong>s (fs<strong>QCA</strong>)?<br />

Social phenomena differ in kind and degree<br />

• Difference in kind: democracy versus<br />

authoritarian regime<br />

• Difference in degree: Norway vs. Italy (equally<br />

democratic?)<br />

fs<strong>QCA</strong> combines set-theoretic analysis with<br />

gradations in set membership<br />

• Crisp sets (0 or 1): differences in kind<br />

• <strong>Fuzzy</strong> sets (between 0 and 1): differences in kind and<br />

degree


Calibration<br />

Membership has <strong>to</strong> be “purposefully calibrated”<br />

(Ragin, 2008: 30)<br />

Calibration =/= measurement


Source: Economist Intelligence Unit Democracy Index, 2010<br />

Norway outscores its neighbors on most dimensions, but these indica<strong>to</strong>rs don’t tell us<br />

whether Norway is democratic.<br />

Is the UK (score 8.16) a democracy or a dicta<strong>to</strong>rship?


• Cannot consider a country a democracy simply<br />

because its score is above the sample mean<br />

• Ultimately, must depend on some qualitative<br />

assessment of what warrants being<br />

considered a democracy


Measurement vs. Calibration<br />

Measurement<br />

• Aims for fine gradations between<br />

cases<br />

• Shows relative positions of cases<br />

• All variation treated as important<br />

Calibration<br />

• Aims <strong>to</strong> make position of a case<br />

interpretable<br />

• Considers how well cases meet<br />

requirements for inclusion in a<br />

category<br />

• Not all variation treated as<br />

important


Calibration Approaches<br />

Crisp set<br />

Three-value<br />

fuzzy set<br />

Four-value<br />

fuzzy set<br />

Six-value fuzzy<br />

set<br />

“Continuous”<br />

fuzzy set<br />

1 = fully in<br />

1 = fully in<br />

1 = fully in<br />

1 = fully out<br />

1 = fully in<br />

0.5 = neither<br />

fully in nor fully<br />

out<br />

0.67 = more in<br />

than out<br />

0.33 = more in<br />

than out<br />

0.8 = mostly<br />

(not fully) in<br />

0.6 = more or<br />

less in<br />

0.4 = more or<br />

less out<br />

0.2 = mostly<br />

(not fully) out<br />

More in than<br />

out<br />

0.5 = cross<br />

over: neither in<br />

nor out<br />

More out than<br />

in<br />

0 = fully out<br />

0 = fully out<br />

0 = fully out<br />

0 = fully out<br />

0 = fully out<br />

Based on Ragin (2008)


Calibration: Examples<br />

• Identify distinct qualitative groupings based on<br />

substantive knowledge<br />

• Not simply ordinal scales!<br />

• Use external standards wherever possible<br />

• For example, democracy classification (EIU)<br />

• Full democracies (1),<br />

• Flawed democracies (0.66),<br />

• Hybrid regimes (0.33), and<br />

• Authoritarian regimes (0)<br />

• Country development (based on UNDP HDI cf. <strong>Crilly</strong>,<br />

2011)<br />

• Very high (1),<br />

• high( (0.66),<br />

• Medium (0.33), and<br />

• Low (0)


Democracy Index


Continuous <strong>Fuzzy</strong> <strong>Set</strong>: Direct<br />

Calibration Method<br />

• Used <strong>to</strong> transform interval-scale variables in<strong>to</strong><br />

membership scores between 0 and 1<br />

• Three ‘qualitative’ anchors<br />

1. Threshold for full membership<br />

2. Threshold for full non-membership<br />

3. Cross-over point (maximum ambiguity)<br />

E.g. Firm size based on European Union enterprise size<br />

classes (Fiss, 2011)<br />

1. Full membership: 250 + employees<br />

2. Full non-membership: < 10 employees<br />

3. Cross-over point: 50 employees<br />

• This calibration can be performed using fs<strong>QCA</strong> software


EMPIRICAL EXAMPLE


Faking it or Muddling Through? Decoupling in<br />

Response <strong>to</strong> Stakeholder Pressures (<strong>Crilly</strong>, Zollo &<br />

Hansen)<br />

Aim: To understand why some firms implement CSR<br />

policy consistently whereas others decouple (adopt<br />

without implementing)<br />

• Data: 359 interviews across 17 firms and their<br />

stakeholders, social performance data<br />

• Why <strong>QCA</strong>? Useful for identifying how<br />

characteristics of firms and their environments<br />

combine <strong>to</strong> shape firms’ responses<br />

• Why fs<strong>QCA</strong>? Distinction between<br />

implementation/decoupling is not binary


Steps<br />

• Calibrating set membership<br />

• Constructing truth table<br />

• Reducing number of truth table rows based on<br />

• Minimum acceptable solution frequency<br />

• Minimum acceptable consistency<br />

• Generating simplified combinations from the<br />

truth table rows<br />

• (Optional: Identifying cases that are members<br />

in each configuration)


Conditions<br />

Condition Condition Calibration<br />

Outcome Implementation 0, 0.5, 1<br />

Causal<br />

conditions<br />

Information<br />

asymmetry<br />

Stakeholder<br />

consensus<br />

Organizational<br />

interest<br />

Managerial<br />

consensus<br />

0, 0.33, 0.66, 1<br />

0, 0.5, 1<br />

0, 0.33, 0,66, 1<br />

0, 0.5, 1


Example: Calibrating Managerial<br />

Consensus (based on measure of variance<br />

of responses)<br />

Membership Threshold Evidence from firm at threshold<br />

1 Variance below 0.30 “Agreeing what’s important can’t be<br />

decentralized. You have <strong>to</strong> do it centrally<br />

and then roll it out.”<br />

0.5 Variance 0.30 – 0.60 Consensus/dissension not a main theme<br />

0 Variance above 0.60 “All our units are very decentralized. We<br />

realize we have <strong>to</strong> be in greater harmony<br />

because the world doesn’t view us as<br />

these separate functions.”


Calibration Table<br />

Note: Cases with values of 0.5 are dropped from the fuzzy-set analysis in the<br />

fs<strong>QCA</strong> software program. Transform them by subtracting 0.001 (or adding 0.001).


Sample Truth Table


Configurations Associated with<br />

Implementation and Decoupling


Identifying Case Membership in Configurations<br />

• Assign cases <strong>to</strong> configurations on the basis of their membership of<br />

at least 0.5 in the configuration


In Closing…<br />

• fs<strong>QCA</strong> enables you <strong>to</strong> capture differences in<br />

kind and degree in the phenomena you study<br />

• Middle way between qualitative and<br />

quantitative measurement<br />

• Calibration: simultaneously quantitative and<br />

qualitative<br />

• <strong>Fuzzy</strong> sets: advantages over conventional variables


<strong>An</strong>d potential applications beyond<br />

social sciences (e.g. athlete selection<br />

for triathlon… but wait until Rio 2016)

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