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Madeleine Sargant hands a V-card to the first prize winner Hester De Villiers. A sense of achievement: Mobility Action 2011 10 tonnes CO 2 saved – best result since 2008 The Mobility Action* campaign took place at Rhomberg again this year. Over the four months of the campaign, employees collected a mobility stamp for each day they came to work by alternative means. The encouraging result: the 42 participants covered over 62,676 kilometres using environmentally compatible modes of transport. This 538 kilometres per day equates to a CO 2 -saving of almost 10 tonnes. The result once more underlines our resolve to treat the earth’s natural resources more responsibly. The participants contributed an average saving of 1,089 kilometres. It is notable that in 2008, 58 employees helped create the previous record. And our company transport unit was proud to contribute 13,440 kilometres to the eco-account. Our colleagues in Salzburg, almost all of whom come to work everyday on public transport, by foot or bicycle, have also made a big difference to the admirable end result. In the light of the record result, “Mobi- Man”, your new travelling companion for the Mobility Action campaign, turned up in celebratory mood and decided there and then to award a few modest but relevant prizes to the contributors, including those who took part in the cycling competition. Dr. Agnes Thurnher hands Patrick Kammerer the second prize. Hester De Villiers and Patrick Kammerer gleefully took first place. Second place went to a delighted Madeleine Sargant and Philipp Nachbaur. Sebastian Irmler and Michaela Mölgg secured third place to earn their vouchers. Dr. Agnes Thurnher had the happy task of distributing the prizes to the winners. Madeleine Sargant * The Mobility Action campaign is held every summer. Employees who make their way to work using alternative means (public transport, car sharing arrangements, by foot or by bicycle) receive a stamp for that day. Twenty stamps earn them a voucher for twenty euro, made available for the campaign by regional partners such as the Vorarlberg public transport consortium (VVV). Top up your energy and keep mobile Full tables for Mobility Breakfast Mobility and energy are closely related and can be viewed from many angles. The Rhomberg corporate philosophy firmly believes that employees are one of our most valuable resources. Therefore one of the company’s great concerns is to foster the mobility of our employees. We care about forms of transport as much as we care about the maintenance and promotion of health. <strong>ENERGY</strong> IN EVERYDAY LIFE Working closely with our company physician, Dr. Agnes Thurnher, we introduced the Mobility Breakfast. Since 2010, this has been the concluding event to Mobility Action*, which takes place in the summer months. Interested employees meet once a year in a relaxed atmosphere for a buffet breakfast, with delicious “Keimkraft” (sprouted wheat) croissants and fresh fruit, and to receive advice on health matters. Under the motto “Fit for the day”, information is available on health, vitality, a balanced diet and much more. In 2011, the approaching cold winter months were a “hot” topic. For questions like “What’s best for a cold?” or “How can I get fit during the winter?” there were helpful tips from Dr. Agnes Thurnher. HEALTH TO GO At the information stand, visitors could pick up and take away interesting literature and countless trial samples of vitamin C, magnesium, heating plasters, bath salts for relaxing or alleviating a cold, solar protection and much more. The selection was huge and had something for everyone. Madeleine Sargant The organising team, Dr. Agnes Thurnher and Madeleine Sargant (left bottom), ensured a good atmosphere for the Mobiliy Breakfast and an abundant supply of free samples. “I really enjoyed the Mobility Breakfast. It was super that the company physician made herself available for questions. The sample packs were interesting too. Good idea!” Marjeta Ulmer “I have been delighted by the enthusiastic participation and the huge interest shown. Many people used the opportunity to ask questions. For me it has been a really fantastic campaign. Mobility can be considered from a number of angles: Keeping fit keeps you mobile. Exercising your body boosts its natural resistance and vitality. A balanced diet supports us in this aim.” Dr. Agnes Thurnher 46 NEW DIMENSIONS | XXX MOBILITY MOBILITY | NEW DIMENSIONS 47
On the track of the brand ambassador Making strong brands is part of their job, but who exactly are these brand ambassadors? How do you recognise them? And how do they increase the value of a brand? The most effective brand ambassadors for a company are its motivated employees. All questions we may have asked ourselves from time to time in the past – perhaps only because we latched onto the term “brand ambassador” in a conversation somewhere. The most effective brand ambassadors for a company are its motivated employees. The performance of every individual shapes the internal and external image of an organisation. Not only the high requirements relating to the quality of a person’s work, but also the commitment and positive energy perceived by customers, suppliers, neighbours, stakeholders or colleagues in their relationship with that person make a huge difference to a brand’s status. In the ideal situation, employees are the guarantors of the fulfilment of brand promises and contribute considerably to building the brand. Employees who believe in the brand strategy and the culture of the company play an important role as brand ambassadors. They act as multipliers – advocating the brand among family members, friends and acquaintances. And it gets better still: when customers come into contact with a highly motivated employee, they automatically associate this engagement with the company brand – and may even go on to become brand ambassadors themselves. Brand ambassadors are fans of a brand. They speak positively about a product, company or service. By their contact with people outside the company, they can also provide significant input to the further development of the brand. The effect of brand ambassadors, particularly in the field of social media*, has grown rapidly in importance in recent years. People communicate interactively, post, blog and tweet on these virtual platforms. Themes very quickly integrate to form a community of fans. Social media offer a great opportunity to companies: users are no longer there just for the news. A dialogue arises in the form of direct feedback on a brand ambassador’s comments, which reflects the external perception of the brand, product or service. Being a brand ambassador is an exciting and responsible job that all employees perform, whether or not they are actually aware of doing it. Gabi Schnell *Social media is the term applied to social networks used for the mutual exchange of opinions and media content. A wide range of content, including videos, photographs, text and audio files, can be exchanged, consumed and presented. Users can also network with one another and communicate through their virtual profile. The best-known of these social media websites are YouTube, Facebook, Twitter and Wikipedia. NEW OPPORTUNITY-RISK MANAGEMENT TEAM FOR RHOMBERG GROUP Dealing with opportunities and risks in the Rhomberg Group has long been identified as an important factor in success. External bodies, such as banks and financial auditors, have become increasingly interested in this subject over recent years. This has prompted us to create a new opportunity and risk database based on the existing reporting tools. A significant step forward and a development that puts the previous Excel solutions in the shade. We can now model the full scope of all risks and opportunities at every organisational level and link them to the available financial information. Great emphasis was placed on the design of a user-friendly and self-explanatory software interface. Legal advice on major projects A strategy for all eventualities Major projects are special in as far as they involve a large number of goods and services providers, are subject to many changes and as a result have to be continuously modified. All this requires a sophisticated organisation to ensure that a basis for the project can be created within the prevailing economic, legal, technical and temporal boundary conditions. Without this basis, the project may not be completed to the satisfaction of the client, contractor and subcontractors. An important component is the provision of legal advice from the very start of the project. Experienced legal advice along with strategic planning helps to establish the principles of the project, analyse the opportunities and problems as well as formulate strategies for their resolution. By bringing legal know-how into the contract negotiations, the scope of risk and opportunity analyses are considerably widened. Risks can be minimised, opportunities recognised and identified, even at the early stages of drawing up the contract. In the realisation phase of the project, the on-going provision of legal advice, continuous exchange with the senior site staff and knowledge of the site itself, ensure that any emerging legal issues can be quickly and expertly clarified. The Opportunity-Risk Management Team The new tool also offers a choice of different graphics for visualising opportunity-risk analyses. There are many advantages for the Rhomberg Group. Firstly, we obtain better terms from banks because they can take these soft facts into consideration. Secondly, risk opportunity analysis strengthens management and advisory boards in their decisions to take on new risks and opportunities. Hubert Greber and Markus Eder Opportunity-risk management, strategy and legal advice help Rhomberg to optimally implement major projects. “Bringing Opportunity-Risk Management Team members into a project from the beginning of the contract negotiations, the support they have given us over more than three years now and their weekly visits to site strengthens our strategic and operational processes and helps ensure the rapid and efficient realisation of the project.” Ing. Gernot Gassner, Deputy Project Manager Alpine Bau GmbH “You can rely on the negotiating expertise and know-how of the Opportunity-Risk Management Team not only in matters of dispute, but also in acquisition, sales and general contract negotiations. From the beginning of any project development concept, the Opportunity-Risk Management Team is one of our most important partners and provides considerable support in the successful implementation of a project.” Tobias Kiechle, Rhomberg Bau GmbH 48 NEW DIMENSIONS | XXX MARKETING OPPORTUNITY-RISK MANAGEMENT | NEW DIMENSIONS 49
Page 1 and 2: ENERGY Whether big or small, young
Page 3 and 4: News in brief The source of energy
Page 5 and 6: “Where does your energy come from
Page 7 and 8: Andreas Karg What does common sense
Page 9 and 10: The Bregenz townhouse exudes the ch
Page 11 and 12: Project development How we will liv
Page 13 and 14: Internationale Rheinregulierung at
Page 15 and 16: Under construction Cree building th
Page 17 and 18: Rhomberg Rail Consult travels aroun
Page 19 and 20: An operations building in Fiecht. T
Page 21 and 22: Rhomberg-Kalebozan Rail constructio
Page 23: Two penthouse apartments, each with
Page 27 and 28: Social engagement with a different

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