The Hanoverian 07|2013

Breeding
Trendsetting
Co-Operation
The Board of Directors of the Rheinisches Pferdestammbuch and the
Hannoveraner Verband have decided on a co-operation while maintaining
and continuing both brands and trademarks.
By Dr. Werner Schade
This includes the areas of selection, registration,
administration and marketing and
only applies for members of the Rheinisches
Pferdestammbuch and the Hannoveraner
Verband. The Executive Board of the Hannoveraner
Verband will present the agreement
to its delegates in an extraordinary general
meeting in August. Amendments of parts of
the Constitution will become necessary.
Selections of mares and stallions will be commonly
aligned resp. implemented jointly. There
are plans to already accept members of
the Rheinisches Pferdestammbuch and their
horses (Rhineland and Westphalia) for the
Hanoverian Stallion Licensing in October
2013. One representative of the Rheinisches
Pferdestammbuch will complement the Hanoverian
Stallion Licensing Committee.
Another important issue of the alliance is the
mutual assistance when it comes to marketing
strategies with the aim to considerably
foster the joint market position. The Horse
Centre in Wickrath is located at one of the
most favourable venues for selling sport horses
in Germany. The triangle Wickrath, Alsfeld
and Verden provides a strong foundation for
the domestic market. Breeders of the Rheinisches
Pferdestammbuch will benefit from an
improved access to international markets.
The combination Verden-Wickrath offers
many possibilities and direct advantages for
both partners when it comes to enlarged additional
marketing strategies.
The co-operation emerged from the responsibilities
of both breeding associations for their
breeders. Courage, the disposition for a com-
mon approach and mutual trust in the work
of the executive boards made this step possible.
The Manager of the Rheinisches Pferdestammbuch,
Theo Leuchten, explained: “Our
discussions were open, full of trust and focused
on targets. This decision secures the
future of the warmblood breed in Rhineland.”
Manfred Schäfer, Chairman of the
Hannoveraner Verband, is also convinced of
the correctness of this decision: “We perfectly
match each other. The breeders of the Rheinisches
Pferdestammbuch have successful
horses, partially tracing back to a Hanoverian
basis.” Both breeding and business managers,
Martin Spoo and Dr. Werner Schade,
agreed: “This co-operation is meant to prepare
a fusion. A clear signal should be set for
the necessary structural reforms of the German
sport horse breed.” •
The castle Wickrath is the home of the Rheinisches Pferdestammbuch.
The Hanoverian 07|2013 15