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CONDUCT INVOLVING OUR CONSUMERS AND CUSTOMERS Heinz is dedicated to manufacturing wholesome, high-quality food products made with safe, nutritious ingredients that are disclosed clearly and accurately on the labels of our products. Heinz is also dedicated to dealing fairly with its customers. We shall refrain from taking unfair advantage of any customer through manipulation, concealment, misrepresentation, inappropriate threats, fraud, abuse of confidential information, or similar conduct. Under no circumstances shall Heinz employees make or authorize, directly or indirectly, any illegal or improper payments to employees of customers. Worldwide Guidelines for Consumer Education, Public Relations, Marketing Communications and Advertising Heinz has established guidelines for all of our units and affiliates worldwide related to the marketing of our products which can be found at www.heinz.com. All of the Company’s communications should reflect Heinz’s commitment to integrity, transparency and our longstanding commitment to proper nutrition and the health and wellness of consumers. The guidelines contain general principles such as: All communications must be accurate, factual and honest. Products that are deemed inappropriate for children should not be advertised or promoted to children. Product Quality and Safety The Heinz brand has strong brand equity worldwide. This reputation is based on our history of maintaining high product quality and safety. Our goal is to provide customers with safe, nutritious, and wholesome foods. We will: Heinz Highlights Heinz Worldwide Guidelines for Consumer Education, Public Relations, Marketing Communications and Advertising provide general principles and guidelines to be followed in marketing the Company’s products. Each of us must comply with all applicable food, product safety, and labeling requirements. Strive to consistently deliver products that meet consumers’ expectations and the high standards of Heinz, as well as provide the nutritional benefits and food value promised in the products’ labeling and advertising. Comply with all applicable food laws and consumer product safety laws in every jurisdiction in which we do business. Seek continuous improvement in manufacturing and all other areas of our operations in striving to deliver high quality products at competitive prices affordable to customers and consumers and markets we serve. Label our products in accordance with applicable laws, regulations, and other legal requirements. Heinz Global Innovation and Quality Center Heinz ⏐Code of Conduct⏐2010 11
CONDUCT INVOLVING OUR SHAREHOLDERS AND OUR BUSINESS RESOURCES Our Shareholders Our shareholders expect that we maximize the returns on their investments, while at the same time conducting all aspects of the Company’s business in a sustainable manner, ethically and with integrity. Our goal is to deliver consistent and predictable growth for our shareholders year after year. Conflicts of Interest Potential conflicts of interest involving an employee and/or his or her family members must be brought to the attention of the employee’s supervisor promptly, and in all events as early as possible so that any conflict of interest may be addressed and resolved in an appropriate manner. See the Company’s “Conflict of Interest” policy. – CC.02 Resolution of the conflict must be in writing and may take the form of prohibiting you from engaging in the conduct if measures cannot be taken to avoid an actual or apparent conflict. For example, our Business Unit recently hired my sister-in-law. No one in our Unit knows we are related and I had nothing to do with the hiring. As it turns out, we will be working together on a new project, but in different areas. Do I need to disclose this? Yes, to avoid the appearance of favoritism, you should each inform your supervisors. Examples of potential, actual, or apparent conflicts include the following: Any personal benefit that arises from corporate opportunities that are discovered through the use of Company property, information, or position. Receipt of improper personal benefits as a result of an employee’s position in the Company. Employees must not accept services or gifts of more than nominal value or travel or entertainment that is excessive or not reasonably related to the Company’s business from representatives of businesses that are doing or seeking to do business with the Company. Cash or cash equivalents must not be accepted under any circumstances. For example, a potential supplier to Heinz has offered to pay for all of my expenses (and my spouse’s expenses as well) to fly to London to attend the tennis finals at Wimbledon. Is this acceptable? Our Conflict of Interest Policy prohibits accepting services or gifts of more than nominal value or travel or entertainment that is excessive or not reasonably related to the company’s business. Flying you to London to attend the tennis finals at Wimbledon may be excessive for employees outside the United Kingdom. Talk to your supervisor, the Law Department or the Ethics Department if you have any questions about application of the Policy. Any direct or indirect interest in any business entity that does or seeks to do business with Heinz. (Investments in publicly traded securities of companies not amounting to more than five percent of that company’s total outstanding shares are permitted without advance approval.) Any direct or indirect competition with the Company or direct or indirect interests in any business entity that competes with Heinz.(Investments in publicly traded securities of companies not amounting to more than five percent of the company’s total outstanding shares are permitted without advance approval). Heinz ⏐Code of Conduct⏐2010 12
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Page 16 and 17: Competitors Antitrust/Fair Competit
Page 18 and 19: RESULTS Bribery and Corruption Hein

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