EdINBURgH BUSINESS SCHOOL - Heriot-Watt University

postgraduate prospectus 

108 2013 

Edinburgh Business School's flexible 

approach has made its MBA Programme 

the largest in the world 

Financial Times, March 2012 

Edinburgh 

Business school 

EDINBURGH BUSINESS SCHOOL OFFERS 

WORLD-LEADING POSTGRADUATE 

PROGRAMMES WHICH ARE DESIGNED TO 

MEET THE NEEDS OF MATURE, PROFESSIONAL 

STUDENTS WHO WANT TO CHOOSE HOW, 

WHERE AND WHEN THEY STUDY. 

Edinburgh Business School (EBS) is the Graduate 

School of Business of Heriot-Watt University. Each of 

the following programmes, which are also offered 

by distance learning, is described in detail in the 

appropriate course leaflet.

edinburgh 

business school 109 

The acquisition of a management qualification from 

Edinburgh Business School demands the intellectual 

energy and commitment expected of a high quality 

postgraduate programme. In return, its holders can 

expect to gain a breadth of knowledge and skills 

that will equip them to perform effectively in today’s 

competitive business environment. 

Students choose the relevant combination of courses 

required for the qualification of their choice, from 

over 40 subject-based courses. 

The School’s programmes have been designed to 

maximise choice and flexibility for students. They 

allow students to choose the pace and study method 

which best suits their individual needs. 

www.ebsglobal.net 

Examples of the flexibility include: 

• total flexibility in moving from one method of study 

to another 

• students may opt to complete part of their degree 

by distance learning 

• by coming to the University for limited periods, 

distance learning self-study students may attend 

classes and complete part of their degree along with 

full-time and part-time students 

• examinations are held in approximately 350 centres 

around the world every six months to accommodate 

students’ varying needs 

• the School offers part-time study at weekends thus 

further enhancing the range of options available to 

students. 

This flexible approach has made the School one 

of the largest in the world, with 40% of Fortune 

500 companies having employees currently on EBS 

programmes.


110 2013 

study routes 

ON-CAMPUS PROGRAMMES 

Classes and seminars are held at Heriot-Watt’s state-of-theart 

campus on the outskirts of Edinburgh. Students therefore 

have access to the full range of facilities available within the 

University. 

Classes maximise the opportunity for student participation and 

facilitate the School’s innovative teaching techniques. Particular 

emphasis is placed on student-centred activities, case studies 

and computer-based learning – most notably, the School’s own 

high-quality software and management simulations. 

SELF-STUDY PROGRAMMES 

Many thousands of busy professionals have found that they 

do not have the time to accommodate the schedule of a 

standard business school programme. The self-study MBA and 

MSc programmes are specifically designed to be intellectually 

demanding and rigorous programmes that can be studied at a 

time, place and pace of the students choosing. 

Each subject-based course within each programme is entirely 

self-contained, assumes no prior knowledge and can be 

studied independently of the other courses in the MBA or MSc 

programmes. 

All courses will focus on a specific aspect of business, and 

will show how to apply the skills learnt to the student’s own 

organisation. Each course uses a combination of applied 

content, self assessment with full feedback, fully worked-out 

sample examinations, computer profiling and access to Faculty 

web-boards to equip the student with the necessary skills and 

knowledge to pass the examination and to apply the learning 

in the world of work. 

Self-study students can elect to attend the four-day teaching 

seminars, and two-day revision seminars, that EBS holds 

on campus (for an extra fee). In 2010/11 over 180 distance 

learning students came to these events in Edinburgh.

edinburgh 


TAUGHT PROGRAMMES 

MASTER OF BUSINESS 

ADMINISTRATION 

MBA 

SPECIALISM IN FINANCE 

MBA 

SPECIALISM IN HUMAN 

RESOURCE MANAGEMENT 

MBA 

Overview 

The Edinburgh Business School MBA 

programme is specifically designed to 

provide an intellectually demanding 

and rigorous programme which enables 

professionals to study when they 

wish, where they wish and to take 

examinations anywhere in the world. 

Students must pass seven core courses 

and two elective courses from a choice of 

some 35 elective subjects. 

Core Subject Areas 

• Accounting 

• Economics 

• Finance 

• Marketing 

• Organisational Behaviour 

• Project Management 

• Strategic Planning 

MBA Enquiries 

enquiries@ebs.hw.ac.uk 

+44 (0) 131 451 3090 

+44 (0) 131 451 3002 


DOCTORATE OF BUSINESS 

ADMINISTRATION 

DBA 

Overview 

The DBA is designed for executives who 

want to apply detailed understanding 

of business to their organisations. This 

DBA will enable students to use research 

methods to define, implement and 

evaluate the issues and problems facing 

their business. 

For the research element, students work 

with a University appointed supervisor 

to conduct an individual programme of 

research. Students submit a final thesis of 

around 45,000 words for examination. 

Overview 




and rigorous programme that enables 




The MBA Specialisms are the ideal 

way to extend the MBA programme 

to meet specific career requirements. 

The specialisms provide a deeper 

understanding of the application of a 

specific discipline. 

Students must complete all seven core 

MBA courses and four elective courses. 



• Economics 

• Finance 

• Marketing 




Specialist Electives 

• Derivatives 

• Financial Risk Management 

• Mergers and Acquisitions 

• Practical History of Financial Markets 

• Quantitative Methods 

• Corporate Governance 

• Credit Risk Management 

Overview 


















• Economics 

• Finance 

• Marketing 





• Human Resource Management 

• Influence 

• Negotiation 

• Performance Management 

• Developing Effective Managers and 

Leaders 

• Employee Relations 

• Employee Resourcing 

• Human Resource Development 

• Managing People in Changing 

Contexts 

• Managing People in Global Markets 

• Managing Personal Competencies 

DBA Enquiries 


+44 (0) 131 451 3090 


www.ebsglobal.net


112 2013 

SPECIALISM IN STRATEGIC 

PLANNING 

MBA 

Specialism in Marketing 

MBA 

Human resource 

management 

MSc 

Overview 








The MBA specialisms are the ideal 










• Economics 

• Finance 

• Marketing 





• Making Strategies Work 


• Strategic Risk Management 

• Alliances and Partnerships 

• Leadership 


• Strategic Negotiation 

• Competitive Strategy 

Overview 


















• Economics 

• Finance 

• Marketing 





• Consumer Behaviour 

• International Marketing 

• Marketing Channels 

• Marketing Communications 

• Marketing Research 



• Principles of Retailing 

• Sales Force Management 

• Services Marketing 

Overview 

The aims of the MSc are to develop 

an understanding of the principles 

and practice of Human Resource 

Management (HRM), to provide the 

knowledge, skills and competencies to 

practice HRM at the strategic level and 

to develop competent professionals who 

can contribute effectively in fields such 

as employee resourcing, human resource 

development and performance and 

rewards management. 

Students must complete five core courses 

and four elective courses. 

This course is available by distance 

learning only. 


• Human Resource Management 

• Managing People in Changing 

Contexts 

• Employee Resourcing 

• Human Resource Development 

• Performance Management 


• Developing Effective Managers and 

Leaders 

• Employee Relations 

• Managing People in Global Markets 



• Research Methods for Business and 

Management 

• Influence 

• Managing Personal Competencies 

Edinburgh Business school 


+44 (0) 131 451 3090 

www.ebsglobal.net

edinburgh 


Marketing 

MSc 

STRATEGIC PLANNING 

MSc 

FINANCIAL MANAGEMENT 

MSc 

Overview 

The aims of the MSc are to develop an 

understanding of the principles and 

practice of Marketing, to provide the 

knowledge, skills and competencies to 

practice marketing at the strategic level 

and to develop competent professionals 

who can contribute effectively in 

marketing disciplines such as marketing 

research and marketing communications. 






• Marketing 

• Consumer Behaviour 

• Marketing Research 

• Marketing Communications 

• International Marketing 


• Marketing Channels 


• Principles of Retailing 



Management 

• Sales Force Management 

• Services Marketing 

Overview 

The Masters in Strategic Planning is 

targeted at individuals who either 

are, or intend to become, senior 

managers holding substantive positions 

in organisations. While an MBA 

prepares individuals for the wide role 

of management, the area of top-level 

strategy formulation and execution 

requires an additional set of knowledge 

and skills. 




• Competitive Strategy 

• Making Strategies Work 



• Strategic Risk Management 


• Alliances and Partnerships 


• Leadership 



Management 

• Strategic Negotiation 

Overview 

The aims are to develop an understanding 

of the principles and practice of 

financial management. The course also 

provides the knowledge, skills, tools 

and competencies to practice financial 

management at the strategic level and to 

develop competent professionals who can 

contribute effective disciplines such as 

financial risk management, mergers and 

acquisitions and portfolio management. 

Students must pass five core courses and 

four elective courses. 




• Finance 


• Credit Risk Management 

• Financial Risk Management 

• Derivatives 




• Practical History of Financial Markets 



Management 

• Strategic Planning

EdINBURgH BUSINESS SCHOOL - Heriot-Watt University

Create successful ePaper yourself

Delete template?

Save as template?