EdINBURgH BUSINESS SCHOOL - Heriot-Watt University

edinburgh
business school 113
Marketing
MSc
STRATEGIC PLANNING
MSc
FINANCIAL MANAGEMENT
MSc
Overview
The aims of the MSc are to develop an
understanding of the principles and
practice of Marketing, to provide the
knowledge, skills and competencies to
practice marketing at the strategic level
and to develop competent professionals
who can contribute effectively in
marketing disciplines such as marketing
research and marketing communications.
Students must complete five core courses
and four elective courses.
This course is available by distance
learning only.
Core Subject Areas
• Marketing
• Consumer Behaviour
• Marketing Research
• Marketing Communications
• International Marketing
Specialist Electives
• Marketing Channels
• Negotiation
• Principles of Retailing
• Quantitative Methods
• Research Methods for Business and
Management
• Sales Force Management
• Services Marketing
Overview
The Masters in Strategic Planning is
targeted at individuals who either
are, or intend to become, senior
managers holding substantive positions
in organisations. While an MBA
prepares individuals for the wide role
of management, the area of top-level
strategy formulation and execution
requires an additional set of knowledge
and skills.
Students must complete five core courses
and four elective courses.
Core Subject Areas
• Competitive Strategy
• Making Strategies Work
• Project Management
• Strategic Planning
• Strategic Risk Management
Specialist Electives
• Alliances and Partnerships
• Corporate Governance
• Leadership
• Mergers and Acquisitions
• Research Methods for Business and
Management
• Strategic Negotiation
Overview
The aims are to develop an understanding
of the principles and practice of
financial management. The course also
provides the knowledge, skills, tools
and competencies to practice financial
management at the strategic level and to
develop competent professionals who can
contribute effective disciplines such as
financial risk management, mergers and
acquisitions and portfolio management.
Students must pass five core courses and
four elective courses.
This course is available by distance
learning only.
Core Subject Areas
• Finance
• Accounting
• Credit Risk Management
• Financial Risk Management
• Derivatives
Specialist Electives
• Corporate Governance
• Mergers and Acquisitions
• Practical History of Financial Markets
• Quantitative Methods
• Research Methods for Business and
Management
• Strategic Planning