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Paper 101-2013 - SAS

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<strong>SAS</strong> Global Forum <strong>2013</strong><br />

Data Mining and Text Analytics<br />

900<br />

800<br />

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600<br />

500<br />

400<br />

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200<br />

100<br />

Of note in Figure 11 is the significant<br />

increase in patents granted for Apple<br />

starting in 2007. The financial fortunes of<br />

Apple were sharply lower in the 2001-2004<br />

period followed by double digit profitability<br />

from 2005-2007 and an almost doubling of<br />

profits from 2008 – present. Clearly Apple<br />

was in a better financial position to conduct<br />

research after 2004. Additionally, the<br />

resurgence of Apple marketing leading to<br />

the explosion of iPhone ® in 2007 are<br />

strongly correlated to the number of patents<br />

granted.<br />

With the perspective gained from analyzing<br />

0<br />

the patent time distribution of our companies<br />

Apple ASUSTek Foxconn Dell<br />

of interest, we now turn to the technologies<br />

of interest. A technology expert from either<br />

thrust listed in Figure 9 could readily create<br />

Figure 11: Time Distribution of Bottom Four Patent Producers<br />

a list of closely related terms. We used the<br />

Concept Linking feature in <strong>SAS</strong> Enterprise<br />

Miner and Text Miner to look for close association of terms. Some of the results are shown in Figure 9. Next, we<br />

created <strong>SAS</strong> code that allowed the efficient search of our patent holdings. We found some interesting results. In the<br />

below paragraphs, we show the more noteworthy ones.<br />

Video display technologies are used<br />

in a variety of consumer electronic<br />

devices as well as in commercial and<br />

60<br />

military applications.<br />

50<br />

Patents Related to Cathode Ray Tube<br />

Samsung<br />

Our research identified a number of<br />

40<br />

Toshiba<br />

technical research areas relating to<br />

30<br />

large displays (movie theaters),<br />

Sony<br />

computer displays (desktops and<br />

20<br />

laptops), and handheld devices. We<br />

10<br />

were interested in which companies<br />

seemed to have been the most active<br />

0<br />

in these technologies as evidenced in<br />

Years<br />

patents granted.<br />

Apple Asus Dell Foxconn Hp Ibm LG<br />

One of the earliest technologies in<br />

Microsoft Motorola Panasonic Samsung Sony Toshiba<br />

this area is the cathode ray tube –<br />

Figure 12: Patent Time Distribution for Cathode Ray Tube<br />

widely used in televisions and<br />

oscilloscopes. Figure 12 shows decades-long research efforts for many of our selected companies and Samsung’s<br />

prominence in the early 2000s. As other competing technologies became favored, the number of patents dropped<br />

significantly in the latter part of the 2000s.<br />

Patents Related to Light Emitting Diodes<br />

No Patents<br />

140<br />

120<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

Utility Patents Bottom Four Patent Producers<br />

1990 ‐ September 2012<br />

1990<br />

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1993<br />

1994<br />

1995<br />

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2004<br />

2005<br />

2006<br />

2007<br />

2008<br />

2009<br />

2010<br />

2011<br />

2012<br />

Years<br />

Apple Asus Dell Foxconn Hp Ibm LG<br />

Microsoft Motorola Panasonic Samsung Sony Toshiba<br />

Samsung<br />

Figure 13: Patent Time Distribution for Light-Emitting Diodes<br />

No Patents<br />

1990<br />

1991<br />

1992<br />

1993<br />

1994<br />

1995<br />

1996<br />

1997<br />

1998<br />

1999<br />

2000<br />

2001<br />

2002<br />

2003<br />

2004<br />

2005<br />

2006<br />

2007<br />

2008<br />

2009<br />

2010<br />

2011<br />

2012<br />

LG<br />

Sony<br />

Another technology that comes to mind is<br />

the light-emitting-diode (LED), which has<br />

also been used in a variety of applications.<br />

As Figure 13 shows, LED patents span<br />

decades but seem to have exploded in the<br />

mid 2000s with Samsung a strong<br />

contributor in the latter years.<br />

Due to the September cut-off date of our<br />

data set, the sharp downward trends for<br />

Samsung shown in Figure 13 is most likely<br />

misrepresented.<br />

8

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