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IBEWCURRENTS<br />

Scoreboards and Community<br />

Goodwill Win for California Local<br />

When the post-9/11 national recession hit California’s San Mateo<br />

County hard, IBEW Local 617 didn’t hunker down and wait for the<br />

inevitable upturn. Its leaders took a long look at how the local did<br />

business, changed their approach to the community and opened up a<br />

whole new market for its members.<br />

San Mateo, Calif., Local 617 scoreboard sponsorship program yields big wins.<br />

Today, the local’s relationship with San<br />

Mateo County is so positive that planning<br />

commissions do not talk to developers without<br />

a letter <strong>of</strong> approval from the local building<br />

trades.<br />

A two-and-a-half-year-old scoreboard<br />

sponsorship program which donates new<br />

electric scoreboards to schools and community<br />

organizations is spreading throughout<br />

the <strong>Brotherhood</strong> and has even led to a neutrality<br />

agreement covering workers who manufacture<br />

the scoreboards.<br />

Football, soccer, baseball, basketball and<br />

hockey scoreboards serve as functional marquees<br />

for Local 617 on fields, courts and stadiums<br />

across its jurisdiction.<br />

“It’s done a lot to generate work and<br />

promote a positive image in the community<br />

and get the word out about the IBEW,” said<br />

former Local 617 Business Manager Michael<br />

Meals, who is now a Ninth District <strong>International</strong><br />

Representative. “It’s one <strong>of</strong> the<br />

best tools we have been able to use.”<br />

The sign program started when some Local<br />

617 members whose children played Little<br />

League <strong>of</strong>fered their assistance refurbishing a<br />

field. “We helped with the lighting and the<br />

speaker system and we donated the scoreboards,”<br />

Meals said. On the first day <strong>of</strong> the<br />

season, Local 617 leaders were asked to throw<br />

out the first ball with the mayor and the chief<br />

<strong>of</strong> police. The new scoreboard says, “IBEW<br />

Local 617: Helping San Mateo Grow.” The<br />

message reaches IBEW’s prime demographic,<br />

says Meals. “Our target audience is young<br />

men and women looking for careers and what<br />

better way to get our foot in the door?”<br />

Since 2004, Local 617 has donated more<br />

than 40 scoreboards ranging in price from<br />

$2,000 to $38,000. The largest sign has an 11-<br />

foot diameter logo and an electronic message<br />

scroll that says “This sign is brought to you<br />

by IBEW 617.” The local’s relationship with<br />

the sign vendor, Trans-Lux Fair Play Score-<br />

(Continued on page 32)<br />

T R A N S<br />

New <strong>International</strong><br />

Officers<br />

E L E C T E D<br />

Joseph S.<br />

Davis<br />

Joseph S. Davis was elected<br />

Fifth District Vice President<br />

at the 37th IBEW Convention.<br />

His election caps a 27-year<br />

career as a Fifth District <strong>International</strong><br />

Representative, where<br />

he serviced industrial locals<br />

in a 1,500 mile jurisdiction<br />

extending from Shreveport, La.<br />

to Key West, Fla. and Puerto<br />

Rico.<br />

His goal is to expand the<br />

IBEW’s organizing efforts in<br />

Florida to the rest <strong>of</strong> the district.<br />

“Our main challenges in<br />

the Fifth District will be to<br />

increase construction market<br />

share by extending the Florida<br />

Initiative to five states and to<br />

become more involved in<br />

IBEW’s industrial organizing<br />

plan to recover some <strong>of</strong> the<br />

thousands <strong>of</strong> jobs that we have<br />

lost,” Davis said.<br />

Brother Davis, a native <strong>of</strong><br />

Blytheville, Ark., was initiated<br />

into Tupelo, Miss., IBEW Local<br />

1028 in 1963. He attended a<br />

two-year electricity/electronics<br />

program at Itawamba Junior<br />

College.<br />

After working for a subcontractor<br />

<strong>of</strong> defense manufac-<br />

4 IBEW JOURNAL, DECEMBER 2006

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