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Strategies for Stimulating Poverty-alleviating Growth in the Rural ...

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14<br />

Figure 2--Sorghum beer <strong>in</strong> Botswana, 1982<br />

Village and adult<br />

consumers,<br />

Vol = 245 million<br />

liters<br />

Urban and youth<br />

markets,<br />

Vol = 29 million liters<br />

Retail<strong>in</strong>g<br />

Brew<strong>in</strong>g<br />

Fully Integrated<br />

Home Brewers<br />

N = 40,000<br />

Vol = 175 ML<br />

Home Brewers<br />

Us<strong>in</strong>g "Trade<br />

Malt"<br />

N = 16,000<br />

Vol = 70 ML<br />

Home Retailers<br />

N = 2,400<br />

Vol = 9 ML<br />

Factory Brew<strong>in</strong>g<br />

N = 2<br />

Licensed Sorghum Beer<br />

Bars, N = 150<br />

Vol = 20 ML<br />

Malt<strong>in</strong>g<br />

Factory Made<br />

" Trade Malt"<br />

N = 2<br />

Factory Produced<br />

"Municipal Malt"<br />

N = 1<br />

Channel 1<br />

Traditional Home<br />

Brewers<br />

Channel 2<br />

Home Brewers with<br />

Trade Malt<br />

Channel 3<br />

Home Retailers of<br />

Chubuku<br />

Channel 4<br />

Factory Brew<strong>in</strong>g via<br />

Licensed Bars<br />

Source: Haggblade 1987

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