The Russian Fashion Retail Market - Igedo Company
The Russian Fashion Retail Market - Igedo Company
The Russian Fashion Retail Market - Igedo Company
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take responsibility for the Belo-<strong>Russian</strong> market. According to Kommersant ADIDAS<br />
announced to open approximately 15-20 stores in the territory in 2011, all<br />
countries which are part of the new Customs Union which Ukraine is expected to<br />
join in 2011.<br />
3.6. <strong>Russian</strong> DETI childrenswear chain planning large scale expansion<br />
August 5, 2010, shopandmall.ru/ <strong>Retail</strong>er.ru/PMR<br />
This St. Petersburg based retail chain of childrenswear and accessories,<br />
specialising in super-and hyper-market formats of stores from 350 to 2,500<br />
square meters has recently opened its largest store of 3,000 square meter retail<br />
space under its brand DETI at Mega –Belaya Datcha in Moscow. In August 2010,<br />
the company has launched a further store of 1.500 square meters at the<br />
Muscovite shopping center KLUCHEVOY. According to <strong>Retail</strong>er.ru DETI looks at<br />
developing similar such formats in large cities of the regions. <strong>The</strong> DETI chain<br />
consists of 28 stores in St. Petersburg and 15 in Moscow. <strong>The</strong>re are rumours that<br />
ZDOROVIY MALYSCH another children's goods retail chain also based in St.<br />
Petersburg may go for a merger with DETI. This company operates 55 stores in<br />
St. Petersburg and two in Moscow. Both companies entered the Moscow market<br />
through the opening of stores launched under the name of DETI. Unable to solve<br />
the dispute over who has a stronger claim to the name, Zdoroviy Malysch is<br />
expected to acquire its competitor. Should the merger come to pass, the retailer<br />
will become a serious rival of DETSKIY MIR, the current leader on the <strong>Russian</strong><br />
children's goods market. DETI is estimated to be worth US $ 355 mn.<br />
3.7. STOCKMANN closing down old retail premises in St. Petersburg<br />
August 7, 2010, shopandmall.ru/ August 16, 2010, malls.ru<br />
After the opening of the shopping mall STOCKMANN NEVSKY CENTER on Nevsky<br />
Prospect at the end of 2010, the company will most probably shut its traditional<br />
STOCKMANN DEPARTMENT STORE which is also located on Nevsky Prospect. <strong>The</strong><br />
old premises were under negotiation between STOCKMANN and H&M as a second<br />
store facility for H&M on Nevsky Prospect, but the parties could not agree in lease<br />
terms, although H&M will move as anchor tenant into the new STOCKMANN<br />
NEVSKY CENTER. At the moment the average rent on Nevsky Prospect is in<br />
between RUR 3.500 and 5.000 (€ 90,-/US $ 117,-) per square meter per month.<br />
According to RIA Novosti, the <strong>Russian</strong> news agency, Finnish retailer STOCKMANN<br />
recorded sales in 2009, which fell by 16,3 per cent against 2008 to € 212,7 mn.<br />
Over the first six months of 2010 STOCKMANN registered earnings accounting for<br />
€ 97,5 mn compared to € 81,1 mn in the fist semester of last year. <strong>The</strong> operating<br />
loss declined from € 17,5 mn to € 10,2 mn. As of July 2010 STOCKMANN runs 5<br />
department stores in Moscow and one in St. Petersburg. Besides the department<br />
store business the company operates mono-brand clothing stores under the<br />
brands of Seppala, Lindex and Bestseller which are also controlled by STOCKMANN<br />
in the Ukraine.<br />
3.8. NEW LOOK to sign partnership with DELTA SPORT in Ukraine<br />
August 10, 2010, liveretail.ru<br />
British young fashion retailer NEW LOOK prepares its further expansion in Russia<br />
in co-operation with its master-franchiser DELTA SPORT since the beginning of<br />
2009. At present NEW LOOK covers Russia by a number of 14 stores. According to<br />
the terms of contract DELTA SPORT committed to open a total of 96 NEW LOOK<br />
stores in Russia over a period of 5 years. In July the British extended the cooperation<br />
with DELTA SPORT on the territory of Ukraine. DELTA sold its original<br />
distributionships for SPRINGFIELD, WOMEN'S SECRET (Cortefiel) and COLOURS &<br />
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