The Russian Fashion Retail Market - Igedo Company

BEAUTY to Russian MFG Group, which DELTA owned before. According to
Alexander Tomasevic, head of marketing of DELTA, the company will now fully
concentrate on the expansion of NEW LOOK in Russia and Ukraine. Pricewise NEW
LOOK positions itself on a comparative level with PEACOCKS and Inditex's
BERSHKA and STRADIVARIUS. For example, a pair of jeans under the brand of
NEW LOOK retails from RUR 799 to RUR 1.600 (US $ 26,80 to US $ 53, 60), and a
jacket from RUR 999 to RUR 2.500 (US $ 33,50 to US $ 83,80). Experts say that
entering the Ukrainian market at a competitive price level together with a vast
range of collection being speedily updated appears to be very prospective venture
at this time because there is a lot of abandoned retail space now available at
shopping malls in Kiev and in other Ukrainian large cities offering low rent
opportunities. The Ukrainian clothing retail market is expected to recover in the
medium price segment from the crisis in 2011.
3.9. Did heat wave and smog affect retail sales in Moscow?
August 11 2010, malls.ru / ITMM
Retail experts are undecisive whether or not the environmental catastrophy over
July and August affected retail sales in the capital. Some argue that both heat
wave and smog attacks came along during the key Russian holiday season, when
Moscow is usually empty anyway. Others, like the management of EVROPEYSKY
shopping mall in Moscow reported frequency of visitors increased from 4,28 mn
people in June 2010 to 4, 35 mn in July, which is around 1 mn more visitors than
in July 2009. Whereas retailers selling electric home appliances like air
conditioners and fans made a life time fortune in selling such products out, dealers
of consumer goods including fashion recorded a "slight drop" of sales. This was
reported by RBC, a Russian market research news provider.
3.10. Podium opening first department store in Moscow
August 17, 2010, malls.ru/RBC Daily
PODIUM FASHION GROUP, one of the leading Russian retailers selling premium
and avantgarde clothing and footwear in Moscow and the regions, will open its
first large format fashion department store at the renovated historical building of
Hotel Moscow, located at the Manege Square in the centre of the capital. The
store is positioned on the second and the third floor of the building. It comprises a
retail area of 6.600 square meters. "Our new store will present a number of
unique and ambitious brands which have not been sold in Russia before"
announced PODIUM through RBC Daily. PODIUM is the first anchor tenant in the
building providing a total of 12.000 square meters retail space. PODIUM operates
in the Russian fashion market since 1994 and runs 24 multi-brand concept stores
on a total area of 14.000 square meters in Moscow and other selected Russian
large cities. The portfolio of PODIUM comprises more than 350 brands. In addition
to clothing and footwear PODIUM also sells luxury jewellery, watches, home
furnishings, perfumes and cosmetics. The company goes international as well.
Two boutiques selling jewellery were opened in Paris and Courchevel in France.
3.11. MANOUKIAN to launch first mono-brand store at GALLERY MALL
August 17, 2010, liveretail.ru
As it was reported by the real estate broker Jones Lang LaSalle on August 16,
2010, the Californian BCBG Fashion Group, owned by MAX AZRIA, will open a
store on 170 square meters under the brand of MANOUKIAN at the new shopping
mall GALLERY in St. Petersburg, located at the Moscow Railway Station. The new
mall is planned to start operations at the end of 2011. According to Nadejda
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