Mobile Network Operators and Cooperation - IMP Group

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142 CHAPTER 5. MOBILE PAYMENT AND CONTACTLESS SERVICES Figure 5.2: Example of the approach for describing distribution of business roles, activities and activity groups among actors The work flow In the Force project that started 2009 it was soon evident that desktop research and literature study needed to be complemented with data, experiences and ideas from the real world. Since no service using NFC phones were commercially launched the empirical data had to be collected from other existing services. The research can be described with the following phases. • The first type of activity in the analysis was to get an overview of intended use of NFC technology and to identify challenges for the adoption of NFC services. This included to look into what the industry and standardization organizations say about interaction between actors at future mobile payment markets. This results in an initial map of roles, actors and relations. This work was done during the start-up phase of the FORCE project. In the project a number of workshops and focus group interviews were organized. These and other attended workshops are listed in Table 5.2. • The aim of the next phase was to find out how the NFC technology was supposed to be implemented and offered to end-users. A number of open issues were identified regarding the business model and the responsibilities of different actors. The input data was interviews and discussions with operators, technology providers and potential users represented by transportation companies, see Tables 5.1 and 5.3.
5.3. METHODOLOGY 143 • In the third phase a number of interview were made for existing or emerging mobile services for payments, ticketing and access control. The aim was to describe how these services are produced and delivered including how different providers do interact with each other and with the end-users. The input data was collected during interviews with different types of actors, see Table 5.3. The following types of services were included: – SMS payments & ticketing for public transportation and parking services – Contactless services for access control in home care services – Emerging contactless mobile payment solutions (not using NFC phones) • As a complement to the study of the Swedish market one activity was to compare with NFC-services in Japan. Here contactless services have been in use since the 1990’s and there is an established eco-system with different types of players. Data was collected during a study trip to Japan 2010 including meetings with Sony Felica and the operators. A thesis project 2010 by Bockisch and Cantu-Alejandro at Stockholm School of Economics [252] on the development of NFC services in Japan has also contributed with very useful data and analysis. • In the next analysis phase the collected data is structured in order to describe how the markets for the services mentioned above are organized. This includes to describe the distribution of activities and business roles among actors and the relations between actors. • In the last phase of the analysis the structured descriptions from the previous step are used to answer the research questions. Of special interest is the position of both the established actors, i.e. mobile operators, banks and credit card companies, as well as of the new intermediary actors. In addition, the analysis provides insights on what actors that organize the networks and have relations with end-users in different cases. The results have been discussed with representatives for banks and operators and with researchers in order to get feedback on the assumptions and conclusions. Data collection A number of interviews were made in the period October 2009 to December 2010. In total 40 interviews were made involving around 30 persons. The author of this PhD thesis organized and conducted all interviews. Two types of input were collected. Technology oriented interviews did focus on the systems and solutions, the technical functionality and about the intended use of the technology. At the service oriented interviews the focus was on the development and provisioning of the services, experiences and about customers and actors involved in the service provisioning,
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Mobile Network Operators and Cooper
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TRITA-ICT-COS-1101 ISSN 1653-6347 I
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Acknowledgements When I today in Ja
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Contents Acknowledgements Contents
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List of Tables 3.1 Network investme
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List of Figures 2.1 Example with tw
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List of Figures xi 5.10 Actors and
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2 CHAPTER 1. INTRODUCTION The resea
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4 CHAPTER 1. INTRODUCTION In parall
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6 CHAPTER 1. INTRODUCTION Some tech
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8 CHAPTER 1. INTRODUCTION 1.2 Resea
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10 CHAPTER 1. INTRODUCTION 1.3 Thes
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12 CHAPTER 1. INTRODUCTION 1.4 Cont
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14 CHAPTER 1. INTRODUCTION Analysis
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16 CHAPTER 1. INTRODUCTION Business
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Chapter 2 Research approach This ch
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2.1. SCOPE OF THE TECHNO-ECONOMIC F
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2.2. RELATED WORK 23 The BMO is com
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2.3. THE OVERALL ANALYSIS APPROACH
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32 CHAPTER 3. NETWORK SHARING AND D
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Chapter 4 Indoor wireless systems a
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4.1. CHAPTER INTRODUCTION 83 Differ
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4.1. CHAPTER INTRODUCTION 85 The ou
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4.2. RELATED WORK AND ACTIVITIES 87
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4.3. METHODOLOGY 89 4.3 Methodology
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192 CHAPTER 5. MOBILE PAYMENT AND C
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198 CHAPTER 6. CONCLUSIONS AND FUTU
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200 CHAPTER 6. CONCLUSIONS AND FUTU
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Bibliography Own publications Analy
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BIBLIOGRAPHY 205 Business Analysis
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BIBLIOGRAPHY 207 [46] J. Espino, J.
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BIBLIOGRAPHY 209 [69] J. Gordijn, a
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BIBLIOGRAPHY 211 [104] M. Tankard,T
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BIBLIOGRAPHY 213 [139] A. Cuevas et
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BIBLIOGRAPHY 215 [168] J. Bergman e
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BIBLIOGRAPHY 217 [200] D. Choi, et
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BIBLIOGRAPHY 219 [231] P. Pedersen,
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